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Nascar “Always Forward” 2023

Nascar “Always Forward” (2023) is a Nascar commercial directed by Mark Jenkinson for 77 Ventures Creative, produced by Imperial Woodpecker. It won one award: AICP Post 2023 Winner Automotive.

A young girl on a beach witnesses the evolution of NASCAR racing, from its sandy origins to modern-day super speedways, celebrating 75 years of speed and progress.

Video: Mark Jenkinson on Vimeo

Shot by shot

  1. A young girl in a striped swimsuit plays in the sand, building sandcastles on a sunny beach with the ocean in the background.© Nascar0:00
  2. A wide shot shows a vast, flat, dusty landscape under a cloudy sky, with a vehicle speeding past, kicking up a large cloud of dust.© Nascar0:14
  3. A vintage white Ford race car with the number 22 on its side drives on a sandy beach, kicking up dust as it moves.© Nascar0:20
  4. A red and white stock car with the number 9 and "Coors" sponsorship speeds around a race track under an overcast sky.© Nascar0:29
  5. A black race car with the number 75 on its side speeds around a track, kicking up smoke and debris, at night.© Nascar0:38
  6. Two race cars speed around a track at night, one black and one yellow, with blurred spectators in the background.© Nascar0:45
  7. A race car driver in a white and blue jacket watches as a pit crew member in a red suit extinguishes a smoking race car on a track.© Nascar0:58
  8. Two male pit crew members in orange uniforms help a male race car driver in a white and blue uniform out of a crashed car on a race track.© Nascar1:02
  9. A vintage red and gold race car with the number 12 and Coca-Cola logo drives on a race track, followed by a modern black race car.© Nascar1:10
  10. A blurred shot of a race track wall with the word "DAYTONA" visible, as a dark race car speeds by.© Nascar1:17
  11. A driver's gloved hand shifts gears in a race car, with sunlight streaming through the window, creating a dramatic, high-contrast scene.© Nascar1:24
  12. A male race car driver in a red and black racing suit and cap cheers with his arm raised, surrounded by other men in a celebratory moment at a race track.© Nascar1:30

Stills © Nascar. Made by 77 Ventures Creative, Imperial Woodpecker and Mark Jenkinson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing NASCAR's 75-year evolution through a child's perspective and historical footage.

Tagline: “NASCAR Always Forward.”

child's wonderhistorical montagepast and present juxtapositionracing actioncelebration of progressarchival footage

The cut

Length
102 s
Shots
71
Average shot
1.4 s
Format
mixed

What creatives use Nascar “Always Forward” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nascar “Always Forward”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl in a striped swimsuit plays in the sand, building sandcastles on a sunny beach with the ocean in the background.© NascarA wide shot shows a vast, flat, dusty landscape under a cloudy sky, with a vehicle speeding past, kicking up a large cloud of dust.© NascarA vintage white Ford race car with the number 22 on its side drives on a sandy beach, kicking up dust as it moves.© NascarA red and white stock car with the number 9 and "Coors" sponsorship speeds around a race track under an overcast sky.© Nascar
    Frames from Nascar “Always Forward”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nascar “Always Forward” in order, with its length, framing and what happens in it.

    A young girl in a striped swimsuit plays in the sand, building sandcastles on a sunny beach with the ocean in the background.© NascarA wide shot shows a vast, flat, dusty landscape under a cloudy sky, with a vehicle speeding past, kicking up a large cloud of dust.© NascarA vintage white Ford race car with the number 22 on its side drives on a sandy beach, kicking up dust as it moves.© NascarA red and white stock car with the number 9 and "Coors" sponsorship speeds around a race track under an overcast sky.© NascarA black race car with the number 75 on its side speeds around a track, kicking up smoke and debris, at night.© NascarTwo race cars speed around a track at night, one black and one yellow, with blurred spectators in the background.© Nascar
    Length: 102 s · Shots: 71 · Average shot: 1.4 s · Format: mixed

  3. 03Ad ideas: every spot built on a child's wonder

    Before you present an idea, you need to know who has done it, and how.

    Nascar “Always Forward” is built on a child's wonder. Search the library by idea to see every spot that uses it.

    UAE Government Media Office “A Winter Through My Eyes”© UAE Government Media OfficeUnilever “Farewell to the forest”© UnileverChester Zoo “Land of Lanterns & Light”© Chester ZooMcDonald's “Superhero”© McDonald's
    UAE Government Media Office · Unilever · Chester Zoo · McDonald's

More commercials by Mark Jenkinson

  • Shell "Cold" (2018) commercial still© ShellShell “Cold” 2018Dir. Mark Jenkinson · JWTKinsale Sharks Silver 2018
  • Peugeot "Drawn by Attraction" (2023) commercial still© PeugeotPeugeot “Drawn by Attraction” 2023Dir. Mark Jenkinson · Open!Ciclope Bronze 2023
  • R8 "Audi 'Spin" (2017) commercial still© R8R8 “Audi 'Spin” 2017Dir. Mark Jenkinson · BBHD&AD Wood Pencil 2017
  • Audi "The Driven" (2026) commercial still© AudiAudi “The Driven” 2026Dir. Mark Jenkinson · Ogilvy
  • Opel Corsa "The Checklist" (2026) commercial still© Opel CorsaOpel Corsa “The Checklist” 2026Dir. Mark Jenkinson · Marcel Worldwide
  • BMW Group "The First of a New Era" (2025) commercial still© BMW GroupBMW Group “The First of a New Era” 2025Dir. Mark Jenkinson · Jung von Matt

Award-winning sport commercials

Questions

Who directed the Nascar “Always Forward” commercial?

Mark Jenkinson directed it, produced by Imperial Woodpecker, for the agency 77 Ventures Creative.

Which agency made Nascar “Always Forward”?

77 Ventures Creative created it for Nascar (2023).

What awards did Nascar “Always Forward” win?

1 awards, including AICP Post 2023 Winner Automotive.

What is the tagline of Nascar “Always Forward”?

“NASCAR Always Forward.”

Sources for the credits and awards

aicpawards.com