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Peugeot “Drawn by Attraction” 2023

Peugeot “Drawn by Attraction” (2023) is a Peugeot commercial directed by Mark Jenkinson for Open!, produced by Movie Magic. It won one award: Ciclope 2023 Bronze Animation Cgi.

A green Peugeot car, seemingly alive, attracts and is followed by various security cameras and devices throughout a city, culminating in a man charging his new electric Peugeot.

Video: Mark Jenkinson on YouTube

Shot by shot

  1. A male chef in an apron takes out the trash in a back alley, then turns to look at something off-screen.© Peugeot0:00
  2. A green Peugeot car emerges from a cloud of smoke on a street, showcasing its front grille and headlights.© Peugeot0:02
  3. A small, white security camera with a green light detaches from its base and floats away from a dirty wall next to a trash can.© Peugeot0:09
  4. A green Peugeot car drives down a city street, followed by a small camera on wheels that is nearly run over by a large orange truck.© Peugeot0:14
  5. A close-up shot of a pedestrian traffic light changing from a red standing figure to a green walking figure on a sunny day.© Peugeot0:20
  6. Two men stand on a city sidewalk, each holding a dog on a leash, as the dogs look at a small camera on the ground.© Peugeot0:25
  7. Three security cameras on a pole rotate, surveilling the area in front of tall, modern buildings under a clear sky.© Peugeot0:29
  8. A green Peugeot car drives down a city street, with a cyclist riding alongside it and a pedestrian walking on the sidewalk.© Peugeot0:34
  9. A man's hands are on the steering wheel of a Peugeot car, driving through a city street during the day.© Peugeot0:37
  10. A low-angle shot of a concrete ramp leading up to a bridge with a glass railing, under a clear sky.© Peugeot0:41
  11. A man in his 30s, wearing a dark blue shirt, looks up and to the left with a curious expression in a modern, minimalist interior.© Peugeot0:47
  12. A man in a dark jacket and light pants walks towards a green Peugeot E-308 car, which is charging in a modern, open garage.© Peugeot0:53

Stills © Peugeot. Made by Open!, Movie Magic and Mark Jenkinson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The car is so attractive it literally draws all eyes and cameras to it.

Tagline: “Who knows where attraction will take you?”

sentient objectchase sequencepersonificationunseen forcemagical realism

The cut

Length
60 s
Shots
38
Average shot
1.6 s

What creatives use Peugeot “Drawn by Attraction” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Peugeot “Drawn by Attraction”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male chef in an apron takes out the trash in a back alley, then turns to look at something off-screen.© PeugeotA green Peugeot car emerges from a cloud of smoke on a street, showcasing its front grille and headlights.© PeugeotA small, white security camera with a green light detaches from its base and floats away from a dirty wall next to a trash can.© PeugeotA green Peugeot car drives down a city street, followed by a small camera on wheels that is nearly run over by a large orange truck.© Peugeot
    Frames from Peugeot “Drawn by Attraction”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Peugeot “Drawn by Attraction” in order, with its length, framing and what happens in it.

    A male chef in an apron takes out the trash in a back alley, then turns to look at something off-screen.© PeugeotA green Peugeot car emerges from a cloud of smoke on a street, showcasing its front grille and headlights.© PeugeotA small, white security camera with a green light detaches from its base and floats away from a dirty wall next to a trash can.© PeugeotA green Peugeot car drives down a city street, followed by a small camera on wheels that is nearly run over by a large orange truck.© PeugeotA close-up shot of a pedestrian traffic light changing from a red standing figure to a green walking figure on a sunny day.© PeugeotTwo men stand on a city sidewalk, each holding a dog on a leash, as the dogs look at a small camera on the ground.© Peugeot
    Length: 60 s · Shots: 38 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a sentient object

    Before you present an idea, you need to know who has done it, and how.

    Peugeot “Drawn by Attraction” is built on a sentient object. Search the library by idea to see every spot that uses it.

    Dockers “The Suit”© DockersKerrygold USA “The Runaway”© Kerrygold USASNAPPLE “Basket Boy”© SNAPPLEMeta Quest 2 “Old Friends. New Fun”© Meta Quest 2
    Dockers · Kerrygold USA · SNAPPLE · Meta Quest 2

More commercials by Mark Jenkinson

More from Open!

  • Food Basics "WOWZA" (2024) commercial still© Food BasicsFood Basics “WOWZA” 2024Dir. Emmanuel Hoss Desmarais · Open!
  • Peugeot "e2008 - All It Takes Is a Spark: Couple" (2023) commercial still© PeugeotPeugeot “e2008 - All It Takes Is a Spark: Couple” 2023Dir. Ben Mege · Open!

Award-winning auto commercials

Questions

Who directed the Peugeot “Drawn by Attraction” commercial?

Mark Jenkinson directed it, produced by Movie Magic, for the agency Open!.

Which agency made Peugeot “Drawn by Attraction”?

Open! created it for Peugeot (2023).

What awards did Peugeot “Drawn by Attraction” win?

1 awards, including Ciclope 2023 Bronze Animation Cgi.

What is the tagline of Peugeot “Drawn by Attraction”?

“Who knows where attraction will take you?”

Sources for the credits and awards

awards.ciclopefestival.com