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adidas “Your Future Is Not Mine” 2016

adidas “Your Future Is Not Mine” (2016) is an adidas commercial directed by Terence Neale for Johannes Leonardo, produced by RSA Films. It won 4 awards, including Cannes Lions 2016 Film Craft Gold and AICP Show 2016 Honoree Agency Art Direction.

A diverse group of young people navigate a dystopian future, rejecting conformity and forging their own paths, culminating in a powerful statement of individuality.

Video: Exile Edit on Vimeo

Shot by shot

  1. Four young people, dressed in casual streetwear, walk away from the camera through a desolate, misty forest, with one turning to look back.© adidas0:12
  2. A young man and woman walk away from the camera down a long, narrow path in a futuristic greenhouse with red-lit plants and people in hazmat suits spraying mist.© adidas0:17
  3. Two people walk away from the camera in a dark, tiled tunnel, while three others on mobility scooters approach them in the distance.© adidas0:26
  4. A diverse group of young people walk down a dimly lit hallway, some wearing VR headsets, in a futuristic setting.© adidas0:33
  5. A young man, silhouetted, walks away from the camera down a dark concrete tunnel, as a group of men approach him from the distance.© adidas0:38
  6. A hooded figure in silhouette faces a group of shirtless men wearing masks, standing in a stark, concrete tunnel.© adidas0:44
  7. A young woman with short dark hair stands with her back to the camera, facing two lines of young women in matching teal tracksuits holding glowing light sticks in a futuristic tunnel.© adidas0:46
  8. A young person with a bob haircut and dark clothing is seen in a blurry, fast-moving shot, with abstract white shapes in the foreground.© adidas0:50
  9. A diverse group of young people walk away from the camera across a misty, industrial bridge, disappearing into a bright white fog.© adidas0:53
  10. A young person in a black and red tracksuit runs up a long, brightly lit escalator in a subway station, while other people stand on adjacent escalators.© adidas1:00
  11. A diverse group of young people, dressed in casual streetwear, walk away from the camera into a thick, mysterious fog.© adidas1:02
  12. A group of young people stand in an urban alleyway, looking into a tunnel that transforms into a futuristic hallway with the word "future" appearing.© adidas1:06

Stills © adidas. Made by Johannes Leonardo, RSA Films and Terence Neale.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Rebellious youth in a dystopian future forge their own path, rejecting conformity.

Tagline: “Your future is not mine”

dystopian settingrebellious youthjourney of self-discoverysymbolic imagerycontrasting environmentsgroup vs. individual

The cut

Length
75 s
Shots
52
Average shot
1.4 s

What creatives use adidas “Your Future Is Not Mine” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of adidas “Your Future Is Not Mine”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Four young people, dressed in casual streetwear, walk away from the camera through a desolate, misty forest, with one turning to look back.© adidasA young man and woman walk away from the camera down a long, narrow path in a futuristic greenhouse with red-lit plants and people in hazmat suits spraying mist.© adidasTwo people walk away from the camera in a dark, tiled tunnel, while three others on mobility scooters approach them in the distance.© adidasA diverse group of young people walk down a dimly lit hallway, some wearing VR headsets, in a futuristic setting.© adidas
    Frames from adidas “Your Future Is Not Mine”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of adidas “Your Future Is Not Mine” in order, with its length, framing and what happens in it.

    Four young people, dressed in casual streetwear, walk away from the camera through a desolate, misty forest, with one turning to look back.© adidasA young man and woman walk away from the camera down a long, narrow path in a futuristic greenhouse with red-lit plants and people in hazmat suits spraying mist.© adidasTwo people walk away from the camera in a dark, tiled tunnel, while three others on mobility scooters approach them in the distance.© adidasA diverse group of young people walk down a dimly lit hallway, some wearing VR headsets, in a futuristic setting.© adidasA young man, silhouetted, walks away from the camera down a dark concrete tunnel, as a group of men approach him from the distance.© adidasA hooded figure in silhouette faces a group of shirtless men wearing masks, standing in a stark, concrete tunnel.© adidas
    Length: 75 s · Shots: 52 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a dystopian setting

    Before you present an idea, you need to know who has done it, and how.

    adidas “Your Future Is Not Mine” is built on a dystopian setting. Search the library by idea to see every spot that uses it.

    Brawl Stars (Supercell) “Starr Park”© Brawl Stars (Supercell)Philips Cinema TV “The Gift”© Philips Cinema TVCoinbase “Everything Is Fine”© CoinbaseThe Ordinary “The Periodic Fable”© The Ordinary
    Brawl Stars (Supercell) · Philips Cinema TV · Coinbase · The Ordinary

More commercials by Terence Neale

  • Nike "Own the Floor" (2023) commercial still© NikeNike “Own the Floor” 2023Dir. Terence Neale · Wieden+Kennedyshots Awards Gold 2023
  • Adidas "Original Is Never Finished Chapter 3" (2018) commercial still© AdidasAdidas “Original Is Never Finished Chapter 3” 2018Dir. Terence Neale · Johannes LeonardoAICP Awards Winner 2018
  • adidas Originals "adidas Originals - Future" (2017) commercial still© adidas Originalsadidas Originals “adidas Originals - Future” 2017Dir. Terence Neale · Johannes LeonardoAICP Awards Winner 2016
  • Zalando SE "Here to Stay" (2021) commercial still© Zalando SEZalando SE “Here to Stay” 2021Dir. Terence Neale · AnomalyCiclope Silver 2021
  • Beats by Dre "Above the Noise" (2018) commercial still© Beats by DreBeats by Dre “Above the Noise” 2018Dir. Terence Neale · JohnXHannesThe One Show Silver 2018
  • PlayStation "The Shot Caller" (2023) commercial still© PlayStationPlayStation “The Shot Caller” 2023Dir. Terence NealeClio Awards Bronze 2023

More from Johannes Leonardo

  • adidas "Remember the Why" (2023) commercial still© adidasadidas “Remember the Why” 2023Dir. ILLIMITÉWORLD · Johannes LeonardoClio Awards Grand Prix 2023
  • Volkswagen "Super Bowl 58" (2024) commercial still© VolkswagenVolkswagen “Super Bowl 58” 2024Johannes LeonardoANDY Awards Gold 2024
  • EA Sports "EA SPORTS’ Madden NFL" (2019) commercial still© EA SportsEA Sports “EA SPORTS’ Madden NFL” 2019Johannes LeonardoClio Awards Silver 2019
  • Daffy's Inc. "Fitting Dance" (2010) commercial still© Daffy's Inc.Daffy's Inc. “Fitting Dance” 2010Dir. AB · Johannes LeonardoThe One Show Bronze 2010
  • Oscar Mayer "Hearing LF" (2026) commercial still© Oscar MayerOscar Mayer “Hearing LF” 2026Dir. Brad Lubin · Johannes Leonardo
  • Zillow "Some Day Starts Today" (2026) commercial still© ZillowZillow “Some Day Starts Today” 2026Dir. Leigh Powis · Johannes Leonardo

Award-winning sport commercials

Questions

Who directed the adidas “Your Future Is Not Mine” commercial?

Terence Neale directed it, produced by RSA Films, for the agency Johannes Leonardo.

Which agency made adidas “Your Future Is Not Mine”?

Johannes Leonardo created it for adidas (2016).

What awards did adidas “Your Future Is Not Mine” win?

4 awards, including Cannes Lions 2016 Film Craft Gold, Cannes Lions 2016 Film Craft Gold (Use of Original Music), AICP Show 2016 Honoree Agency Art Direction and AICP Show 2016 Honoree Original Music.

What is the tagline of adidas “Your Future Is Not Mine”?

“Your future is not mine”

Sources for the credits and awards

The WorkThe Workaicpawards.com