framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Adidas “Superstar” 2026

Adidas “Superstar” (2026) is an Adidas commercial directed by Thibaut Grevet for Johannes Leonardo, produced by DIVISION. It won one award: Ciclope 2026 Bronze Craft Sound & Music – Sound Mixing (New).

Samuel L. Jackson searches for his missing Adidas Superstars, encountering various celebrities and surreal scenarios along the way.

Video: adidas Originals on YouTube

Shot by shot

  1. A man in his 60s, wearing a cap and a track jacket, drives a convertible car, looking intently at the road in a black and white shot.© Adidas0:00
  2. A person in a dark coat and hat walks barefoot down a long, empty hallway with marble walls and many doors.© Adidas0:19
  3. A pair of white Adidas Superstar sneakers with black stripes and untied laces are shown on a blue carpet, as if being worn by an unseen person.© Adidas0:24
  4. A young man in a red jacket jumps over a seated man in a suit on a skateboard on stone steps outside a building.© Adidas0:31
  5. A person with dark skin and a dark t-shirt with red text sits at a white table, clenching and unclenching their fists.© Adidas0:36
  6. A young woman in a black and white tracksuit stands alone in a long, empty hallway with a red carpet and many windows.© Adidas0:41
  7. A man in a black coat and track pants walks barefoot down a long, ornate hallway, looking over his shoulder.© Adidas0:54
  8. A woman in silhouette stands in front of a window with blinds, looking away from the camera in a dark room.© Adidas0:58
  9. A man in a blue jumpsuit has a stocking pulled over his head, then it is removed to reveal a younger man smiling at the camera in a red room.© Adidas1:03
  10. A young Black man in a black t-shirt sits at a mixing desk, looking thoughtful in a recording studio.© Adidas1:10
  11. Kendall Jenner, a young woman with dark hair, wearing a black Adidas tracksuit, opens her eyes and looks directly at the camera in a dimly lit hallway.© Adidas1:14
  12. A man in a track jacket, shirt, and tie looks up with a surprised expression in a long, empty hallway.© Adidas1:24

Stills © Adidas. Made by Johannes Leonardo, DIVISION and Thibaut Grevet.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Samuel L. Jackson's surreal quest for his missing Adidas Superstars.

Tagline: “SUPERSTAR”

celebrity cameosurrealismdream sequencemysteryhallway chasemeta-narrative

The cut

Length
93 s
Shots
74
Average shot
1.3 s

What creatives use Adidas “Superstar” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Adidas “Superstar”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in his 60s, wearing a cap and a track jacket, drives a convertible car, looking intently at the road in a black and white shot.© AdidasA person in a dark coat and hat walks barefoot down a long, empty hallway with marble walls and many doors.© AdidasA pair of white Adidas Superstar sneakers with black stripes and untied laces are shown on a blue carpet, as if being worn by an unseen person.© AdidasA young man in a red jacket jumps over a seated man in a suit on a skateboard on stone steps outside a building.© Adidas
    Frames from Adidas “Superstar”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Adidas “Superstar” in order, with its length, framing and what happens in it.

    A man in his 60s, wearing a cap and a track jacket, drives a convertible car, looking intently at the road in a black and white shot.© AdidasA person in a dark coat and hat walks barefoot down a long, empty hallway with marble walls and many doors.© AdidasA pair of white Adidas Superstar sneakers with black stripes and untied laces are shown on a blue carpet, as if being worn by an unseen person.© AdidasA young man in a red jacket jumps over a seated man in a suit on a skateboard on stone steps outside a building.© AdidasA person with dark skin and a dark t-shirt with red text sits at a white table, clenching and unclenching their fists.© AdidasA young woman in a black and white tracksuit stands alone in a long, empty hallway with a red carpet and many windows.© Adidas
    Length: 93 s · Shots: 74 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a celebrity cameo

    Before you present an idea, you need to know who has done it, and how.

    Adidas “Superstar” is built on a celebrity cameo. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreTide “It's a Tide Ad”© TideGrubhub “The Feest”© GrubhubSquarespace “Unavailable”© Squarespace
    Beats by Dre · Tide · Grubhub · Squarespace

More commercials by Thibaut Grevet

  • Rapha "Ride In The Rain" (2020) commercial still© RaphaRapha “Ride In The Rain” 2020Dir. Thibaut GrevetCreative Circle Bronze 2020
  • Mercedes-Benz "Project Mondo G" (2026) commercial still© Mercedes-BenzMercedes-Benz “Project Mondo G” 2026Dir. Thibaut Grevet · antoni
  • Chanel "Allure" (2024) commercial still© ChanelChanel “Allure” 2024Dir. Thibaut Grevet
  • Chase Sapphire "The Sapphire Seven" (2023) commercial still© Chase SapphireChase Sapphire “The Sapphire Seven” 2023Dir. Thibaut Grevet · Droga5
  • Honda "HR-V Gravity" (2019) commercial still© HondaHonda “HR-V Gravity” 2019Dir. Thibaut Grevet · Sid Lee
  • Yamaha Music "Feel True Sound" (2019) commercial still© Yamaha MusicYamaha Music “Feel True Sound” 2019Dir. Thibaut Grevet · Knucklehead

More from Johannes Leonardo

  • adidas "Remember the Why" (2023) commercial still© adidasadidas “Remember the Why” 2023Dir. ILLIMITÉWORLD · Johannes LeonardoClio Awards Grand Prix 2023
  • Volkswagen "Super Bowl 58" (2024) commercial still© VolkswagenVolkswagen “Super Bowl 58” 2024Johannes LeonardoANDY Awards Gold 2024
  • adidas Originals "adidas Originals - Future" (2017) commercial still© adidas Originalsadidas Originals “adidas Originals - Future” 2017Dir. Terence Neale · Johannes LeonardoAICP Awards Winner 2016
  • EA Sports "EA SPORTS’ Madden NFL" (2019) commercial still© EA SportsEA Sports “EA SPORTS’ Madden NFL” 2019Johannes LeonardoClio Awards Silver 2019
  • Daffy's Inc. "Fitting Dance" (2010) commercial still© Daffy's Inc.Daffy's Inc. “Fitting Dance” 2010Dir. AB · Johannes LeonardoThe One Show Bronze 2010
  • Oscar Mayer "Hearing LF" (2026) commercial still© Oscar MayerOscar Mayer “Hearing LF” 2026Dir. Brad Lubin · Johannes Leonardo

Award-winning sport commercials

Questions

Who directed the Adidas “Superstar” commercial?

Thibaut Grevet directed it, produced by DIVISION, for the agency Johannes Leonardo.

Which agency made Adidas “Superstar”?

Johannes Leonardo created it for Adidas (2026).

What awards did Adidas “Superstar” win?

1 awards, including Ciclope 2026 Bronze Craft Sound & Music – Sound Mixing (New).

What is the tagline of Adidas “Superstar”?

“SUPERSTAR”

Sources for the credits and awards

awards.ciclopefestival.com