rubberband: Commercial Director, 24 Commercials, Awards & Credits

01 · Featured

rubberband's most awarded commercial

British Arrows Silver 2026

Gucci “The Gucci Lido Campaign” 2026

A series of intimate, dreamlike vignettes capture moments of leisure and connection, evoking a sense of nostalgic summer romance and mystery, culminating in the reveal of Gucci's luxury items.

Directed by rubberband · Gucci · Smuggler

See the spot →

02 · Brands

Brands rubberband has made commercials for

Every brand in the library, by award-winning work.

Zara2022–2024
3 commercials · 2 award-winning
Gucci2026
2 commercials · 1 award-winning
Burberry2025
1 commercials · 1 award-winning
CR Mens2019
1 commercials · 1 award-winning
Brand Jordan2022
4 commercials
Volkswagen2023
2 commercials
M&S Fashion Home and Beauty2026
2 commercials
The Guardian2023
1 commercials
Rimowa2026
1 commercials
Marks & Spencer Fashion, Home & Beauty2026
1 commercials
Kay Jewelers2026
1 commercials
Lucid2024
1 commercials

Also: Nike, Apple, United Sense of America, Armani

03 · Works with

Who rubberband works with

From the credits: the companies behind the spots, by number of spots.

Production companies rubberband works with

Smuggler21
Colossale1
Zara1
TapelessFilm1

Agencies rubberband works with

04 · Awards

rubberband's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

2
Ciclope
.
2
British Arrows
.
1
shots Awards
.

Top award-winning spots

British Arrows Silver 2026Gucci “The Gucci Lido Campaign”
British Arrows Silver 2024Zara “Spring '23”
shots Awards Gold 2022Zara “Dry”
Ciclope Silver 2019CR Mens “Offset: how to stay cool”
Ciclope Bronze 2025Burberry “The Quilt With Olivia Colman”

05 · Work

Commercials by rubberband

Our visual library has 24 rubberband commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Marks & Spencer Fashion, Home & Beauty “Love That” (2026)

M&S Fashion Home and Beauty “Love That” (2026)

Most awarded

06 · For producers

What producers use rubberband's page for

01Shortlist directors for your triple bid
You need three directors who can deliver this tone, and a reel is not a shortlist.
Start from rubberband's work and find directors with a similar style, each with every spot, agency, production company and award.
© River Island© Telia© Prima Donna© Prada
Similar to rubberband: Marco+Maria, Steven Brahms, Studio Alfons Meyer
02rubberband's full body of work, with credits
A reel shows the hits. You need every spot, and who made each one with them.
All 24 commercials, searchable shot by shot, with the agency, production company and awards on every spot.
© Gucci© Zara© Zara© CR Mens
24 commercials, 5 award-winning

07 · Questions

About rubberband

What commercials has rubberband directed?+

24 in the library, 2019–2026, including Gucci “The Gucci Lido Campaign”, Zara “Spring '23”, Zara “Dry” and CR Mens “Offset: how to stay cool”.

Which production company does rubberband work with?+

Most often Smuggler (21 spots), also Colossale, Zara and TapelessFilm.

Which agencies has rubberband worked with?+

Frosty (5), Mother (3), Johannes Leonardo (2), Gucci (2) and CR Fashionbook (1).

What awards has rubberband's work won?+

5 award-winning spots, including British Arrows Silver 2026 for Gucci “The Gucci Lido Campaign”, British Arrows Silver 2024 for Zara “Spring '23” and shots Awards Gold 2022 for Zara “Dry”.

Which directors have a similar style to rubberband?+

Marco+Maria, Steven Brahms, Studio Alfons Meyer, Ferdinando Verderi and Camille Summers-Valli, by the ideas, tone and categories of their work.