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Gucci “The Gucci Lido Campaign” 2026

Gucci “The Gucci Lido Campaign” (2026) is a Gucci commercial directed by rubberband for Gucci, produced by Smuggler. It won 5 awards, including British Arrows 2026 Craft Silver — Cinematography and Ciclope 2025 Silver Post Production Color Grading.

A series of intimate, dreamlike vignettes capture moments of leisure and connection, evoking a sense of nostalgic summer romance and mystery, culminating in the reveal of Gucci's luxury items.

Video: GUCCI on YouTube

Shot by shot

  1. A blurry shot of a person's head and shoulders in the water, with a hazy sky and distant land in the background.© Gucci0:03
  2. A sailboat with people on board sails across the blue sea, with a cliffside town and mountains in the background under a clear sky.© Gucci0:04
  3. A low angle shot captures the water's surface as it splashes and ripples, with a blurry background of a distant shore under a bright sky.© Gucci0:06
  4. A close-up shot shows a foot stepping into wet sand, leaving a clear imprint on a beach.© Gucci0:11
  5. A person in a white shirt stands silhouetted in a doorway, looking out onto a bright, blurry green exterior with a white railing.© Gucci0:30
  6. A person in a flowing red dress walks across a wooden floor in a dimly lit room with a bright doorway in the background.© Gucci0:31
  7. A wide shot shows a vast body of water with a distant mountain under a cloudy sky, with a small boat moving across the water.© Gucci0:32
  8. Two men relax on a sunny balcony overlooking the sea, one eating at a table, the other reading, as a seagull flies by.© Gucci0:36
  9. A person's hands gently pull apart a ripe plum, revealing its pit, in a close-up shot with a warm, natural light.© Gucci0:38
  10. A young Black man in a light blue polo shirt reads a book on a sunny balcony overlooking the sea.© Gucci0:42
  11. A close-up shot of a vintage-style brass faucet with a single drop of water falling, bathed in warm, natural light.© Gucci0:45
  12. Two halves of a red plum, sprinkled with sugar, sit on a wooden cutting board next to a knife in a sunlit kitchen.© Gucci0:46

Stills © Gucci. Made by Gucci, Smuggler and rubberband.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Nostalgic, intimate vignettes of summer romance and mystery, subtly revealing luxury.

dreamlike aestheticvintage film lookwhispered dialogueenigmatic charactershidden luxury revealsummer romance

The cut

Length
69 s
Shots
39
Average shot
1.8 s

What creatives use Gucci “The Gucci Lido Campaign” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Gucci “The Gucci Lido Campaign”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blurry shot of a person's head and shoulders in the water, with a hazy sky and distant land in the background.© GucciA sailboat with people on board sails across the blue sea, with a cliffside town and mountains in the background under a clear sky.© GucciA low angle shot captures the water's surface as it splashes and ripples, with a blurry background of a distant shore under a bright sky.© GucciA close-up shot shows a foot stepping into wet sand, leaving a clear imprint on a beach.© Gucci
    Frames from Gucci “The Gucci Lido Campaign”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Gucci “The Gucci Lido Campaign” in order, with its length, framing and what happens in it.

    A blurry shot of a person's head and shoulders in the water, with a hazy sky and distant land in the background.© GucciA sailboat with people on board sails across the blue sea, with a cliffside town and mountains in the background under a clear sky.© GucciA low angle shot captures the water's surface as it splashes and ripples, with a blurry background of a distant shore under a bright sky.© GucciA close-up shot shows a foot stepping into wet sand, leaving a clear imprint on a beach.© GucciA person in a white shirt stands silhouetted in a doorway, looking out onto a bright, blurry green exterior with a white railing.© GucciA person in a flowing red dress walks across a wooden floor in a dimly lit room with a bright doorway in the background.© Gucci
    Length: 69 s · Shots: 39 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a dreamlike aesthetic

    Before you present an idea, you need to know who has done it, and how.

    Gucci “The Gucci Lido Campaign” is built on a dreamlike aesthetic. Search the library by idea to see every spot that uses it.

    Chanel “WINTER CONSTELLATION”© ChanelWild “Spring 26 - Reverie”© WildH&M “Marni”© H&MVery “Autumn Collection AW25”© Very
    Chanel · Wild · H&M · Very

More commercials by rubberband

More from Gucci

  • Gucci "Generation Gucci" (2026) commercial still© GucciGucci “Generation Gucci” 2026Dir. Jonathan Glazer · Gucci
  • The North Face "x Gucci" (2025) commercial still© The North FaceThe North Face “x Gucci” 2025Dir. Tom Dream · Gucci

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Gucci “The Gucci Lido Campaign” commercial?

rubberband directed it, produced by Smuggler, for the agency Gucci.

Which agency made Gucci “The Gucci Lido Campaign”?

Gucci created it for Gucci (2026).

What awards did Gucci “The Gucci Lido Campaign” win?

5 awards, including British Arrows 2026 Craft Silver — Cinematography, Ciclope 2025 Silver Post Production Color Grading, Ciclope 2025 Silver Special Section Fashion & Luxury and British Arrows 2026 Bronze — Fashion & Apparel.

Sources for the credits and awards

britisharrows.comawards.ciclopefestival.comawards.ciclopefestival.comawards.ciclopefestival.comThe Workyoutube.com