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Zara “Dry” 2022

Zara “Dry” (2022) is a Zara commercial directed by rubberband, produced by Smuggler. It won one award: shots Awards EMEA 2022 Gold — Direction (Above three minutes).

Two men in a laundromat argue over who gets the next available dryer, leading to a bizarre competition and an unexpected outcome.

Video: rubberband. on Vimeo

Shot by shot

  1. A low-angle shot of a white ceiling fan spinning slowly in a room with fluorescent lights and a blue sign.© Zara0:03
  2. A grid of industrial washing machines and dryers, some with "Out of Order" signs, are seen in a laundromat.© Zara0:17
  3. A young man with brown hair and a denim jacket walks into a laundromat, sits on a plastic chair, and looks around with a neutral expression.© Zara0:31
  4. A young man with dark hair and a denim jacket sits in a laundromat, looking to his right as he talks to someone off-screen.© Zara0:49
  5. A young man with dark hair and a denim jacket sits in a laundromat, looking up and to the right with a slight smile.© Zara1:17
  6. A young man with dark hair and a denim jacket sits in a laundromat, looking up and smiling slightly.© Zara1:27
  7. Two men sit in a laundromat while another man loads a washing machine in the background.© Zara1:33
  8. Three young men in a laundromat are surprised by something in a washing machine, then they all gather around it to investigate.© Zara1:41
  9. A group of young men are in a laundromat, with one man carrying a large washing machine, as others watch him in a wide shot.© Zara2:10
  10. A man in black shorts and jacket sits on a chair in a laundromat, while another man in a tan suit leans against a pillar, and a third person walks by carrying a washing machine.© Zara2:20
  11. A man with a washing machine on his back walks down a city street, as the camera tracks him from inside a building.© Zara2:30
  12. A yellow screen displays red text listing crew members and their roles, including sound mixer, boom op, script supervisor, stylist, tailor, HMU, and HMU assistant.© Zara3:00

Stills © Zara. Made by Smuggler and rubberband.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A mundane laundromat dispute escalates into an absurd, surreal competition.

Tagline: “"DRY" for ZARA man”

mundane task becomes epicrivalry turns absurdunexpected twistsurreal elements in real settingdeadpan humor

The cut

Length
189 s
Shots
32
Average shot
5.9 s

What creatives use Zara “Dry” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Zara “Dry”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A low-angle shot of a white ceiling fan spinning slowly in a room with fluorescent lights and a blue sign.© ZaraA grid of industrial washing machines and dryers, some with "Out of Order" signs, are seen in a laundromat.© ZaraA young man with brown hair and a denim jacket walks into a laundromat, sits on a plastic chair, and looks around with a neutral expression.© ZaraA young man with dark hair and a denim jacket sits in a laundromat, looking to his right as he talks to someone off-screen.© Zara
    Frames from Zara “Dry”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Zara “Dry” in order, with its length, framing and what happens in it.

    A low-angle shot of a white ceiling fan spinning slowly in a room with fluorescent lights and a blue sign.© ZaraA grid of industrial washing machines and dryers, some with "Out of Order" signs, are seen in a laundromat.© ZaraA young man with brown hair and a denim jacket walks into a laundromat, sits on a plastic chair, and looks around with a neutral expression.© ZaraA young man with dark hair and a denim jacket sits in a laundromat, looking to his right as he talks to someone off-screen.© ZaraA young man with dark hair and a denim jacket sits in a laundromat, looking up and to the right with a slight smile.© ZaraA young man with dark hair and a denim jacket sits in a laundromat, looking up and smiling slightly.© Zara
    Length: 189 s · Shots: 32 · Average shot: 5.9 s

  3. 03Ad ideas: every spot built on a unexpected twist

    Before you present an idea, you need to know who has done it, and how.

    Zara “Dry” is built on a unexpected twist. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicBurger King “As Good as the Original”© Burger KingCentral Midnight Sale “Shop Unfriend”© Central Midnight SaleIKEA “Lamp”© IKEA
    Anthropic · Burger King · Central Midnight Sale · IKEA

More commercials by rubberband

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the Zara “Dry” commercial?

rubberband directed it, produced by Smuggler.

What awards did Zara “Dry” win?

1 awards, including shots Awards EMEA 2022 Gold — Direction (Above three minutes).

What is the tagline of Zara “Dry”?

“"DRY" for ZARA man”

Sources for the credits and awards

shots