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CR Mens “Offset: how to stay cool” 2019

CR Mens “Offset: how to stay cool” (2019) is a CR Mens commercial directed by rubberband for CR Fashionbook, produced by Colossale. It won one award: Ciclope 2019 Silver Special Section Fashion Film.

Offset shares his personal advice on how to stay cool under pressure, using miniature props to illustrate his morning routine and a challenging photoshoot.

Video: rubberband. on Vimeo

Shot by shot

  1. White script text on a dark background transitions from "Offset in" to "Day in the Life" with a subtitle.© CR Mens0:00
  2. A white screen displays black text, with the word "Offset" in a decorative script, explaining a change in the original script.© CR Mens0:16
  3. A miniature breakfast tray with a kettle, two cups, and two cereal boxes, one of which is placed on top of the other, is shown on a white background.© CR Mens0:25
  4. A miniature toilet with a brown seat is shown on a white background, as a finger reaches in to close the lid.© CR Mens0:30
  5. A finger pushes a small, brown, old-fashioned clock off-screen, leaving a plain white background.© CR Mens0:40
  6. A miniature wooden nightstand with a black rotary phone on top rotates slowly against a plain white background.© CR Mens0:44
  7. A dark-skinned hand sweeps across a white surface, clearing away a collection of Lego minifigures and accessories.© CR Mens0:51
  8. A man with dreadlocks, wearing a bright yellow suit, sits with his head down in a dimly lit room with white curtains.© CR Mens0:55
  9. A man with dreadlocks and tattoos on his face looks directly at the camera, wearing an orange knitted sweater in a studio.© CR Mens0:56
  10. A person in a red suit stands behind a partially assembled yellow chair, with more chair parts scattered on the wooden floor in a dimly lit room.© CR Mens0:59
  11. A Black man with dreadlocks in a yellow blazer speaks directly to the camera in a studio with a white pleated background.© CR Mens1:01
  12. A man with dreadlocks looks to the side, illuminated by a single light source, with the text "for CR MEN" below him on a black background.© CR Mens1:23

Stills © CR Mens. Made by CR Fashionbook, Colossale and rubberband.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Offset's day, from waking up to a tough photoshoot, illustrated with miniatures.

celebrity endorsementminiature worldslice of lifebehind the scenespersonal anecdotestop-motion animation

The cut

Length
94 s
Shots
31
Average shot
3.0 s
Format
mixed

What creatives use CR Mens “Offset: how to stay cool” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of CR Mens “Offset: how to stay cool”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    White script text on a dark background transitions from "Offset in" to "Day in the Life" with a subtitle.© CR MensA white screen displays black text, with the word "Offset" in a decorative script, explaining a change in the original script.© CR MensA miniature breakfast tray with a kettle, two cups, and two cereal boxes, one of which is placed on top of the other, is shown on a white background.© CR MensA miniature toilet with a brown seat is shown on a white background, as a finger reaches in to close the lid.© CR Mens
    Frames from CR Mens “Offset: how to stay cool”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of CR Mens “Offset: how to stay cool” in order, with its length, framing and what happens in it.

    White script text on a dark background transitions from "Offset in" to "Day in the Life" with a subtitle.© CR MensA white screen displays black text, with the word "Offset" in a decorative script, explaining a change in the original script.© CR MensA miniature breakfast tray with a kettle, two cups, and two cereal boxes, one of which is placed on top of the other, is shown on a white background.© CR MensA miniature toilet with a brown seat is shown on a white background, as a finger reaches in to close the lid.© CR MensA dark-skinned hand sweeps across a white surface, clearing away a collection of Lego minifigures and accessories.© CR MensA man with dreadlocks, wearing a bright yellow suit, sits with his head down in a dimly lit room with white curtains.© CR Mens
    Length: 94 s · Shots: 31 · Average shot: 3.0 s · Format: mixed

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    CR Mens “Offset: how to stay cool” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

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Questions

Who directed the CR Mens “Offset: how to stay cool” commercial?

rubberband directed it, produced by Colossale, for the agency CR Fashionbook.

Which agency made CR Mens “Offset: how to stay cool”?

CR Fashionbook created it for CR Mens (2019).

What awards did CR Mens “Offset: how to stay cool” win?

1 awards, including Ciclope 2019 Silver Special Section Fashion Film.