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Tous “El regalo casi perfecto” 2020

Tous “El regalo casi perfecto” (2020) is a Tous commercial directed by Belén Gayán for LOLA MullenLowe, produced by Agosto. It won one award: El Ojo de Iberoamérica 2020 Silver Film – FL9 – Medios, entretenimientos, recreación y turismo.

A star-studded musical comedy about the struggles of wrapping a round gift box for Christmas, highlighting the joy of giving and receiving Tous jewelry.

Video: Agosto on Vimeo

Shot by shot

  1. A light pink round gift box with "TOUS PRESENTS" and "The almost perfect gift" text on it, surrounded by blurred lights.© Tous0:10
  2. A young man in a winter coat smiles and looks up, standing on a city street at night with blurred lights in the background.© Tous0:24
  3. A man in his 40s, with a beard and messy hair, pulls a pink box from a closet shelf in a bedroom.© Tous0:27
  4. A young girl and a man sit at a table, wrapping a gift in a cozy, decorated room, with sunlight streaming through a window.© Tous0:35
  5. A man in his 30s, wearing a green sweater, looks down with a concerned expression in an interior setting.© Tous0:44
  6. A person's hands hold a small, light blue jewelry box containing a colorful ring, then closes the box, revealing the brand logo.© Tous0:49
  7. A young man with dark hair and a green jacket sits at a cafe table, smiling as he wraps a small gift with pink paper, with string lights visible through the window.© Tous0:51
  8. A young man with curly hair, wearing a pink shirt, turns his head to look back at the camera and smiles mischievously in a cozy room.© Tous1:04
  9. A young woman with long brown hair and a blue top talks to someone off-screen, holding a pink object in her hands in a bedroom.© Tous1:11
  10. A young girl with braided hair, wearing a colorful sweatshirt, smiles happily as she hands a wrapped gift to an unseen person across a wooden table in a cozy room.© Tous1:23
  11. A man in a dark suit hands a small gift to a woman in a white sweater, while another woman watches, in a cozy living room decorated for Christmas.© Tous1:33
  12. A young woman in a winter coat and scarf dances with a white disc in her hand, surrounded by other people holding discs, in a festive outdoor setting at night.© Tous1:37

Stills © Tous. Made by LOLA MullenLowe, Agosto and Belén Gayán.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A musical comedy about the struggle of wrapping a round gift box.

Tagline: “Hard to wrap. Easy to love. #StayTender”

celebrity endorsementmusical numberholiday themeproblem/solutionensemble castbreaking the fourth wall

The cut

Length
123 s
Shots
64
Average shot
1.9 s

What creatives use Tous “El regalo casi perfecto” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tous “El regalo casi perfecto”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A light pink round gift box with "TOUS PRESENTS" and "The almost perfect gift" text on it, surrounded by blurred lights.© TousA young man in a winter coat smiles and looks up, standing on a city street at night with blurred lights in the background.© TousA man in his 40s, with a beard and messy hair, pulls a pink box from a closet shelf in a bedroom.© TousA young girl and a man sit at a table, wrapping a gift in a cozy, decorated room, with sunlight streaming through a window.© Tous
    Frames from Tous “El regalo casi perfecto”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tous “El regalo casi perfecto” in order, with its length, framing and what happens in it.

    A light pink round gift box with "TOUS PRESENTS" and "The almost perfect gift" text on it, surrounded by blurred lights.© TousA young man in a winter coat smiles and looks up, standing on a city street at night with blurred lights in the background.© TousA man in his 40s, with a beard and messy hair, pulls a pink box from a closet shelf in a bedroom.© TousA young girl and a man sit at a table, wrapping a gift in a cozy, decorated room, with sunlight streaming through a window.© TousA man in his 30s, wearing a green sweater, looks down with a concerned expression in an interior setting.© TousA young man with dark hair and a green jacket sits at a cafe table, smiling as he wraps a small gift with pink paper, with string lights visible through the window.© Tous
    Length: 123 s · Shots: 64 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    Tous “El regalo casi perfecto” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

More commercials by Belén Gayán

  • The Ministry of Equality "Abolition of Prostitution - 20s" (2026) commercial still© The Ministry of EqualityThe Ministry of Equality “Abolition of Prostitution - 20s” 2026Dir. Belén Gayán · Ogilvy Spain
  • Nike "We are one" (2016) commercial still© NikeNike “We are one” 2016Dir. Belén Gayán
  • Movistar "Pídeme" (2016) commercial still© MovistarMovistar “Pídeme” 2016Dir. Belén Gayán
  • McDonald's "Manifest" (2015) commercial still© McDonald'sMcDonald's “Manifest” 2015Dir. Belén Gayán · TBWA

More from LOLA MullenLowe

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Tous “El regalo casi perfecto” commercial?

Belén Gayán directed it, produced by Agosto, for the agency LOLA MullenLowe.

Which agency made Tous “El regalo casi perfecto”?

LOLA MullenLowe created it for Tous (2020).

What awards did Tous “El regalo casi perfecto” win?

1 awards, including El Ojo de Iberoamérica 2020 Silver Film – FL9 – Medios, entretenimientos, recreación y turismo.

What is the tagline of Tous “El regalo casi perfecto”?

“Hard to wrap. Easy to love. #StayTender”

Sources for the credits and awards

elojodeiberoamerica.com