framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

commercial production company

Passion Pictures

Passion Pictures is a three-time Academy Award-winning, full-service global animation and documentary production company, revered as one of Europe's foremost animation commercials production companies. Its core business includes commercial and animation output, as well as documentaries and visual effects. Founded in 1987 by Andrew Ruhemann and Alan Dewhurst. FrameThrower's visual library has 46 Passion Pictures commercials (2001–2026), cut shot by shot, 26 of them award-winning, for clients including Cinnamon Toast Crunch Cereal, Playstation 2, McDonald's and Insmed Incorporated, directed by Againstallodds, Tom O’Meara and Anna Mantzaris among others.

Visit passion-pictures.com
46
Commercials in our library
26
Award-winning
2001–2026
Active
1987
Founded
7
Offices

01 · Featured

Passion Pictures's most awarded commercial

Sony Computer Entertainment Europe “Wolfman” (2002), still© Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Wolfman” (2002), frame 2© Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Wolfman” (2002), frame 3© Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Wolfman” (2002), frame 4© Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Wolfman” (2002), frame 5© Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Wolfman” (2002), frame 6© Sony Computer Entertainment Europe

D&AD Yellow Pencil 2002

Sony Computer Entertainment Europe “Wolfman” 2002

A man dreams of being a werewolf, transforming into the Wolfman and embarking on a chaotic, destructive journey through a fantastical world.

Directed by Tim Hope · TBWALondon · Passion Pictures

Also watch

Video: againstallodds on Vimeo

McDonald's “Inner Child” 2021 →Creative Circle Silver 2021

02 · Directors

Notable directors at Passion Pictures

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Passion Pictures's clients

Every brand in the library, by award-winning work.

  • Cinnamon Toast Crunch Cereal2025

    2 commercials · 2 award-winning

  • Playstation 22004

    2 commercials · 2 award-winning

  • McDonald's2020–2024

    3 commercials · 1 award-winning

  • Insmed Incorporated2022

    1 commercials · 1 award-winning

  • Adidas International2007

    1 commercials · 1 award-winning

  • Dove2023

    1 commercials · 1 award-winning

  • Nba2025

    1 commercials · 1 award-winning

  • Barbour2023

    1 commercials · 1 award-winning

  • Global Women2022

    1 commercials · 1 award-winning

  • Erste Group2022

    1 commercials · 1 award-winning

  • Toyota2022

    1 commercials · 1 award-winning

  • Lexus2016

    1 commercials · 1 award-winning

Also: Nike, Nike Football, Lotería de Navidad, BBC, Honda, comparethemarket.com, Sony Computer Entertainment Europe, Spanish Lottery, Audemars Piguet, Chipotle Mexican Grill, Bmw (gb), The Dairy Council

04 · Works with

Who Passion Pictures works with

From the credits: the companies behind the spots, by number of spots.

Agencies Passion Pictures works for

05 · Awards

Passion Pictures's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 7

    D&AD

    .

  • 4

    Creative Circle

    .

  • 3

    El Ojo de Iberoamérica

    .

  • 3

    London International Awards

    .

  • 3

    British Arrows

    .

  • 1

    ADC Awards

    .

  • 1

    Epica

    .

  • 1

    Webby Awards

    .

Top award-winning spots

  • D&AD Yellow Pencil 2002Sony Computer Entertainment Europe “Wolfman”
  • British Arrows Gold 2015Honda “Perfect Fit”
  • AICP Awards Winner 2016Audemars Piguet “The New Geometry of Time”
  • British Arrows Silver 2016BBC “The Greatest Show On Earth”
  • ADC Awards Gold 2022Insmed Incorporated “Trapped”
  • Webby Awards Winner 2023Global Women “Career Limiting Move”
  • El Ojo de Iberoamérica Gold 2016Lotería de Navidad “Justino”
  • shots Awards Gold 2016Spanish Lottery “Justino”

06 · Work

Commercials by Passion Pictures

Our visual library has 46 Passion Pictures commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2020
2025

Latest

TRANSPENNINE ROUTE UPGRADE “TRU) - Evening Out” (2026)© TRANSPENNINE ROUTE UPGRADETRANSPENNINE ROUTE UPGRADE “TRU) - Evening Out” 2026
Cinnamon Toast Crunch Cereal “Fridge” (2025)© Cinnamon Toast Crunch CerealCinnamon Toast Crunch Cereal “Fridge” 2025London International Awards Bronze 2025
Cinnamon Toast Crunch Cereal “Plastic Sheet” (2025)© Cinnamon Toast Crunch CerealCinnamon Toast Crunch Cereal “Plastic Sheet” 2025London International Awards Bronze 2025
MLB “Heroes of the Game” (2025)© MLBMLB “Heroes of the Game” 2025

Most awarded

  • Sony Computer Entertainment Europe "Wolfman" (2002) commercial still© Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Wolfman” 2002Dir. Tim Hope · TBWALondonD&AD Yellow Pencil 2002
  • Honda "Perfect Fit" (2015) commercial still© HondaHonda “Perfect Fit” 2015Dir. Cassidy Burcher · Lost BoysBritish Arrows Gold 2015
  • Audemars Piguet "The New Geometry of Time" (2016) commercial still© Audemars PiguetAudemars Piguet “The New Geometry of Time” 2016Dir. Tendril · DLKW LoweAICP Awards Winner 2016
  • BBC "The Greatest Show On Earth" (2016) commercial still© BBCBBC “The Greatest Show On Earth” 2016Dir. Againstallodds · RKCR/Y&RBritish Arrows Silver 2016
  • Insmed Incorporated "Trapped" (2022) commercial still© Insmed IncorporatedInsmed Incorporated “Trapped” 2022Dir. Anna Mantzaris · Area 23, An IPG Health CompanyADC Awards Gold 2022
  • Global Women "Career Limiting Move" (2022) commercial still© Global WomenGlobal Women “Career Limiting Move” 2022Dir. Anna Mantzaris · Saatchi & Saatchi New ZealandWebby Awards Winner 2023
  • Lotería de Navidad "Justino" (2016) commercial still© Lotería de NavidadLotería de Navidad “Justino” 2016Dir. Againstallodds · Leo BurnettEl Ojo de Iberoamérica Gold 2016
  • Spanish Lottery "Justino" (2015) commercial still© Spanish LotterySpanish Lottery “Justino” 2015Dir. Againstallodds · Leo Burnettshots Awards Gold 2016
  • Dove "Real Virtual Beauty" (2023) commercial still© DoveDove “Real Virtual Beauty” 2023Dir. Againstallodds · LOLA MullenLoweEl Ojo de Iberoamérica Silver 2023
  • Erste Group "Believe in Tomorrow" (2022) commercial still© Erste GroupErste Group “Believe in Tomorrow” 2022Dir. Mark Waring · Jung von Matt/DonauCreative Circle Silver 2022
  • Toyota "Nora’s Joy" (2022) commercial still© ToyotaToyota “Nora’s Joy” 2022Conill AdvertisingEl Ojo de Iberoamérica Silver 2022
  • McDonald's "Inner Child" (2021) commercial still© McDonald'sMcDonald's “Inner Child” 2021Dir. Againstallodds · Leo BurnettCreative Circle Silver 2021
  • Chipotle Mexican Grill "A Love Story" (2017) commercial still© Chipotle Mexican GrillChipotle Mexican Grill “A Love Story” 2017Dir. Saschka Unseld · CAA MarketingD&AD Wood Pencil 2017
  • Nike "Risk Everything" (2014) commercial still© NikeNike “Risk Everything” 2014Dir. Jon Saunders · Wieden+KennedyD&AD Wood Pencil 2015
  • Nike Football "The Last Game - Neymar" (2014) commercial still© Nike FootballNike Football “The Last Game - Neymar” 2014London International Awards Silver 2014
  • Adidas International "Impossible Is Nothing" (2007) commercial still© Adidas InternationalAdidas International “Impossible Is Nothing” 2007Dir. Sean Thompson · 180 Amsterdam (180TBWA)Epica Silver 2007
  • Playstation 2 "Chicken" (2004) commercial still© Playstation 2Playstation 2 “Chicken” 2004Dir. Russell Brooke · TBWALondonD&AD Wood Pencil 2004
  • Playstation 2 "Laughing Mouth" (2004) commercial still© Playstation 2Playstation 2 “Laughing Mouth” 2004Dir. Russell Brooke · TBWALondonD&AD Wood Pencil 2004
  • Bmw (gb) "Martians" (2002) commercial still© Bmw (gb)Bmw (gb) “Martians” 2002Dir. Phil Dale · WCRSD&AD Wood Pencil 2002
  • The Dairy Council "Boxers" (2001) commercial still© The Dairy CouncilThe Dairy Council “Boxers” 2001Dir. Olly Reid · BMP DDBD&AD Wood Pencil 2001
  • comparethemarket.com "Meerkovo" (2011) commercial still© comparethemarket.comcomparethemarket.com “Meerkovo” 2011Dir. Darren WalshBritish Arrows Bronze 2011
  • Nba "Jingle Hoops" (2025) commercial still© NbaNba “Jingle Hoops” 2025Dir. Jonathan KleinCreative Circle Bronze 2025
  • Cinnamon Toast Crunch Cereal "Fridge" (2025) commercial still© Cinnamon Toast Crunch CerealCinnamon Toast Crunch Cereal “Fridge” 2025Dir. Tom O’Meara · The Martin AgencyLondon International Awards Bronze 2025
  • Cinnamon Toast Crunch Cereal "Plastic Sheet" (2025) commercial still© Cinnamon Toast Crunch CerealCinnamon Toast Crunch Cereal “Plastic Sheet” 2025Dir. Tom O’Meara · The Martin AgencyLondon International Awards Bronze 2025

07 · For producers

What producers use Passion Pictures's page for

  1. 01Who directs for Passion Pictures

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Passion Pictures's 46 commercials, with the agencies and awards.

    Sony Computer Entertainment Europe “Wolfman”© Sony Computer Entertainment EuropeHonda “Perfect Fit”© HondaAudemars Piguet “The New Geometry of Time”© Audemars PiguetBBC “The Greatest Show On Earth”© BBC
    Tom O’Meara · Againstallodds · Anna Mantzaris

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Passion Pictures's work by year, brand and award in one place, and the companies with a similar body of work.

    Studio AKA© Lloyds TSBNexus Studios© HondaHornet© KikkomanPassion Animation Studios© Erste Group
    Similar: Studio AKA, Nexus Studios, Hornet

08 · Questions

About Passion Pictures

What commercials has Passion Pictures made?+

46 in the library, 2001–2026, including Sony Computer Entertainment Europe “Wolfman”, Honda “Perfect Fit”, Audemars Piguet “The New Geometry of Time” and BBC “The Greatest Show On Earth”.

Which agencies has Passion Pictures worked with?+

T&P (7), TBWA\London (4), VCCP (4), Leo Burnett (3) and Wieden+Kennedy (3).

Which directors are behind Passion Pictures's commercials?+

Tom O’Meara (8), Againstallodds (7), Anna Mantzaris (4), Tim Hope (3), Russell Brooke (3) and Dave Scanlon (3).

What awards has Passion Pictures's work won?+

26 award-winning spots, including D&AD Yellow Pencil 2002 for Sony Computer Entertainment Europe “Wolfman”, British Arrows Gold 2015 for Honda “Perfect Fit” and AICP Awards Winner 2016 for Audemars Piguet “The New Geometry of Time”.

Who runs Passion Pictures?+

Andrew Ruhemann (Founder + EP, 2026).

Who are Passion Pictures's clients?+

In the library: Cinnamon Toast Crunch Cereal (2 commercials, 2025–2025), Playstation 2 (2 commercials, 2004–2004), McDonald's (3 commercials, 2020–2024), Insmed Incorporated (1 commercials, 2022–2022), Adidas International (1 commercials, 2007–2007) and Dove (1 commercials, 2023–2023).

09 · Discover

Other production companies with similar work

Not connected to Passion Pictures: matched by the ideas, tone and categories of their commercials.