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Nike “Risk Everything” 2014

Nike “Risk Everything” (2014) is a Nike commercial directed by Jon Saunders for Wieden+Kennedy, produced by Passion Pictures. It won 2 awards, including D&AD 2015 Wood Pencil — Film Advertising Crafts / Animation for Film Advertising and YouTube Ads Leaderboard Apr 2014 #6.

Three of the world's most famous soccer players face immense pressure and public scrutiny as they prepare for a major tournament, highlighting the mental toll of their celebrity status.

Video: Nike Australia on YouTube

Shot by shot

  1. A low-angle shot follows a person's legs and feet as they walk down a dimly lit hallway, with other blurry figures in the background.© Nike0:00
  2. A low-angle shot shows a person's feet in dress shoes walking down a dimly lit hallway, with other blurred figures in the background.© Nike0:08
  3. A man in a suit and tie packs a black bag while a soccer player is visible on a TV screen in the background.© Nike0:14
  4. Wayne Rooney, a male in his 20s, wearing a suit and tie, walks through a crowd of paparazzi and reporters outside a building.© Nike0:17
  5. A crowd of Brazilian fans, some wearing yellow wigs and waving flags, cheer from a moving bus on a city street.© Nike0:22
  6. A crowd of excited soccer fans, many wearing yellow and green jerseys, cheer and wave flags around a white bus on a city street.© Nike0:26
  7. Cristiano Ronaldo, a male in his 20s, sits in the back of a car, looking out the window with a neutral expression.© Nike0:30
  8. A male soccer player in a red tracksuit walks past large posters of himself in a stadium tunnel.© Nike0:35
  9. Neymar Jr., a male soccer player in his 20s, wears a blue and yellow Brazil national team jacket, looking up and around in a stadium tunnel.© Nike0:41
  10. Cristiano Ronaldo, a male soccer player in a red jersey, walks through a stadium tunnel with a serious expression.© Nike0:47
  11. Cristiano Ronaldo, a male soccer player in his 20s, looks concerned while wearing a red and green soccer jersey in an interior setting.© Nike0:49
  12. A young male soccer player in a yellow jersey looks determined, standing in a locker room.© Nike0:52

Stills © Nike. Made by Wieden+Kennedy, Passion Pictures and Jon Saunders.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the intense pressure on soccer stars before a big game, contrasting their public image with their inner turmoil.

Tagline: “PRESSURE SHAPES LEGENDS”

celebrity under pressurejourney to greatnesspublic vs private lifeanticipation of a big eventhero's burdenflashback/vision

The cut

Length
58 s
Shots
54
Average shot
1.1 s

What creatives use Nike “Risk Everything” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Risk Everything”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A low-angle shot follows a person's legs and feet as they walk down a dimly lit hallway, with other blurry figures in the background.© NikeA low-angle shot shows a person's feet in dress shoes walking down a dimly lit hallway, with other blurred figures in the background.© NikeA man in a suit and tie packs a black bag while a soccer player is visible on a TV screen in the background.© NikeWayne Rooney, a male in his 20s, wearing a suit and tie, walks through a crowd of paparazzi and reporters outside a building.© Nike
    Frames from Nike “Risk Everything”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Risk Everything” in order, with its length, framing and what happens in it.

    A low-angle shot follows a person's legs and feet as they walk down a dimly lit hallway, with other blurry figures in the background.© NikeA low-angle shot shows a person's feet in dress shoes walking down a dimly lit hallway, with other blurred figures in the background.© NikeA man in a suit and tie packs a black bag while a soccer player is visible on a TV screen in the background.© NikeWayne Rooney, a male in his 20s, wearing a suit and tie, walks through a crowd of paparazzi and reporters outside a building.© NikeA crowd of Brazilian fans, some wearing yellow wigs and waving flags, cheer from a moving bus on a city street.© NikeA crowd of excited soccer fans, many wearing yellow and green jerseys, cheer and wave flags around a white bus on a city street.© Nike
    Length: 58 s · Shots: 54 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a journey to greatness

    Before you present an idea, you need to know who has done it, and how.

    Nike “Risk Everything” is built on a journey to greatness. Search the library by idea to see every spot that uses it.

    Nike “Parallel Journeys”© NikeO2 “O2 - Dive”© O2Under Armour “To the greatest teams the world has never seen”© Under Armourtoyota “TOGETHER WINS”© toyota
    Nike · O2 · Under Armour · toyota

More commercials by Jon Saunders

  • Coca-Cola "Tale of Contour" (2025) commercial still© Coca-ColaCoca-Cola “Tale of Contour” 2025Dir. Jon Saunders · Ogilvy & Mather

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “Risk Everything” commercial?

Jon Saunders directed it, produced by Passion Pictures, for the agency Wieden+Kennedy.

Which agency made Nike “Risk Everything”?

Wieden+Kennedy created it for Nike (2014).

What awards did Nike “Risk Everything” win?

2 awards, including D&AD 2015 Wood Pencil — Film Advertising Crafts / Animation for Film Advertising and YouTube Ads Leaderboard Apr 2014 #6.

What is the tagline of Nike “Risk Everything”?

“PRESSURE SHAPES LEGENDS”

Sources for the credits and awards

en.wikipedia.orgdandad.orgweb.archive.org