framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Facebook “Once Upon a Time Everywhere” 2022

Facebook “Once Upon a Time Everywhere” (2022) is a Facebook commercial directed by Juan Cabral for Droga5, produced by MJZ. It won one award: shots Awards The Americas 2022 Gold — Cinematography (Up to and including two minutes).

A diverse group of young people use Facebook's apps and technologies to connect, create, and explore their own realities, blurring the lines between physical and digital worlds.

Video: Work Editorial on Vimeo

Shot by shot

  1. A person's arm and hand, wearing a white sleeve, reaches down into a light blue, hazy void.© Facebook0:00
  2. A diverse group of young adults skateboards down a city street on a bright day, with buildings faintly visible in the background.© Facebook0:06
  3. A young woman with dark hair and a white top looks down at the camera, her hair blowing in the wind against a light blue sky.© Facebook0:15
  4. A man wearing a VR headset and casual clothes leans back, holding a controller, in a sunlit, vintage-style living room with large windows.© Facebook0:20
  5. A young woman in a trench coat stands on an escalator, looking up, while a person on a skateboard ascends the adjacent escalator in a public transit station.© Facebook0:27
  6. A close-up shot of a vintage record player with a spinning vinyl record, bathed in natural light from a window.© Facebook0:34
  7. A man with tattoos and a striped shirt puts on a white VR headset in a room with a patterned ceiling.© Facebook0:38
  8. A male skateboarder in a black t-shirt and orange shorts performs an ollie over a gap between two buildings on a rooftop in a city.© Facebook0:46
  9. A young woman with long dark hair wears a white VR headset and a white ribbed tank top, smiling and moving her arms in a sunlit room.© Facebook0:54
  10. Two young Black men, one older with a hand on the younger's shoulder, look off-camera with serious expressions outdoors.© Facebook1:02
  11. A person's feet in white and green sneakers are on a skateboard, which then rolls away on a paved surface.© Facebook1:08
  12. A young Black man in a black t-shirt, black pants, and white sneakers with black stripes, performs a skateboard trick in a city street.© Facebook1:17

Stills © Facebook. Made by Droga5, MJZ and Juan Cabral.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing Facebook's ecosystem as a tool for self-expression and connection.

Tagline: “We change the game when we find each other.”

urban youth cultureskateboarding as freedomVR as escapism/creationdiverse friend groupdefying gravity/physicsdream-like visuals

The cut

Length
90 s
Shots
62
Average shot
1.5 s

What creatives use Facebook “Once Upon a Time Everywhere” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Facebook “Once Upon a Time Everywhere”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's arm and hand, wearing a white sleeve, reaches down into a light blue, hazy void.© FacebookA diverse group of young adults skateboards down a city street on a bright day, with buildings faintly visible in the background.© FacebookA young woman with dark hair and a white top looks down at the camera, her hair blowing in the wind against a light blue sky.© FacebookA man wearing a VR headset and casual clothes leans back, holding a controller, in a sunlit, vintage-style living room with large windows.© Facebook
    Frames from Facebook “Once Upon a Time Everywhere”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Facebook “Once Upon a Time Everywhere” in order, with its length, framing and what happens in it.

    A person's arm and hand, wearing a white sleeve, reaches down into a light blue, hazy void.© FacebookA diverse group of young adults skateboards down a city street on a bright day, with buildings faintly visible in the background.© FacebookA young woman with dark hair and a white top looks down at the camera, her hair blowing in the wind against a light blue sky.© FacebookA man wearing a VR headset and casual clothes leans back, holding a controller, in a sunlit, vintage-style living room with large windows.© FacebookA young woman in a trench coat stands on an escalator, looking up, while a person on a skateboard ascends the adjacent escalator in a public transit station.© FacebookA close-up shot of a vintage record player with a spinning vinyl record, bathed in natural light from a window.© Facebook
    Length: 90 s · Shots: 62 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a urban youth culture

    Before you present an idea, you need to know who has done it, and how.

    Facebook “Once Upon a Time Everywhere” is built on a urban youth culture. Search the library by idea to see every spot that uses it.

    Apple “Work is Worth it”© AppleBBC “Street Music”© BBCJD Sports “Forever Forward”© JD SportsMajor League Baseball “MLB Launches Home Run Derby X”© Major League Baseball
    Apple · BBC · JD Sports · Major League Baseball

More commercials by Juan Cabral

More from Droga5

Award-winning tech commercials

Questions

Who directed the Facebook “Once Upon a Time Everywhere” commercial?

Juan Cabral directed it, produced by MJZ, for the agency Droga5.

Which agency made Facebook “Once Upon a Time Everywhere”?

Droga5 created it for Facebook (2022).

What awards did Facebook “Once Upon a Time Everywhere” win?

1 awards, including shots Awards The Americas 2022 Gold — Cinematography (Up to and including two minutes).

What is the tagline of Facebook “Once Upon a Time Everywhere”?

“We change the game when we find each other.”

Sources for the credits and awards

shots