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Tesco “Helping You Become More Christmas” 2024

Tesco “Helping You Become More Christmas” (2024) is a Tesco commercial directed by Alaska for BBH, produced by Iconoclast. It won 5 awards, including Clio 2024 Bronze — Film Craft / Music - Licensed and British Arrows 2024 Silver — Food & Non-Alcoholic Drinks.

A young man experiences the contagious spirit of Christmas as people around him transform into festive characters, culminating in a joyful holiday feast.

Video: Tesco Ireland on YouTube

Shot by shot

  1. A person's foot in a black sneaker pushes a shopping cart across a grocery store aisle, with produce shelves visible in the background.© Tesco0:00
  2. A person in a dark coat walks through a brightly lit supermarket aisle, past a decorated Christmas tree and festive displays.© Tesco0:04
  3. A man dressed as a Christmas tree stands in a supermarket aisle, while a female employee and a woman in a wheelchair look on, surrounded by festive decorations.© Tesco0:07
  4. A person's hands arrange mince pies from a box onto a red cake stand on a wooden kitchen counter, next to a kettle and tea/coffee caddies.© Tesco0:10
  5. A camera moves through a lively Christmas party, passing by people in festive costumes and revealing a table laden with various holiday foods and drinks.© Tesco0:15
  6. A young man with curly hair sits alone at a table, looking bored and resting his head on his hand, at a Christmas party.© Tesco0:22
  7. A person's arm, covered in green moss and pine needles, rests on a desk with open textbooks and a phone in hand, as if taking a photo.© Tesco0:27
  8. A man covered in Christmas tree branches and ornaments drives a car, while a young man in the passenger seat looks out the window.© Tesco0:29
  9. A man dressed as a Christmas tree with lights and ornaments smiles at a woman wearing reindeer antlers in a brightly lit supermarket.© Tesco0:33
  10. A man dressed as a Christmas tree with green face paint and a gold star on his head looks around a supermarket aisle.© Tesco0:37
  11. A young man in a car looks forward, while a man dressed as a Christmas tree sits in the back seat, decorated with lights and ornaments.© Tesco0:41
  12. A man with a beard and dirty face is dressed as a Christmas tree, adorned with lights and ornaments, standing outside at night.© Tesco0:50

Stills © Tesco. Made by BBH, Iconoclast and Alaska.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

People literally transform into Christmas decorations and characters, spreading festive cheer.

Tagline: “Helping you become more Christmas.”

magical realismcontagious joyholiday transformationunexpected encountersfestive overloadfinding the Christmas spirit

The cut

Length
60 s
Shots
35
Average shot
1.7 s

What creatives use Tesco “Helping You Become More Christmas” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tesco “Helping You Become More Christmas”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's foot in a black sneaker pushes a shopping cart across a grocery store aisle, with produce shelves visible in the background.© TescoA person in a dark coat walks through a brightly lit supermarket aisle, past a decorated Christmas tree and festive displays.© TescoA man dressed as a Christmas tree stands in a supermarket aisle, while a female employee and a woman in a wheelchair look on, surrounded by festive decorations.© TescoA person's hands arrange mince pies from a box onto a red cake stand on a wooden kitchen counter, next to a kettle and tea/coffee caddies.© Tesco
    Frames from Tesco “Helping You Become More Christmas”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tesco “Helping You Become More Christmas” in order, with its length, framing and what happens in it.

    A person's foot in a black sneaker pushes a shopping cart across a grocery store aisle, with produce shelves visible in the background.© TescoA person in a dark coat walks through a brightly lit supermarket aisle, past a decorated Christmas tree and festive displays.© TescoA man dressed as a Christmas tree stands in a supermarket aisle, while a female employee and a woman in a wheelchair look on, surrounded by festive decorations.© TescoA person's hands arrange mince pies from a box onto a red cake stand on a wooden kitchen counter, next to a kettle and tea/coffee caddies.© TescoA camera moves through a lively Christmas party, passing by people in festive costumes and revealing a table laden with various holiday foods and drinks.© TescoA young man with curly hair sits alone at a table, looking bored and resting his head on his hand, at a Christmas party.© Tesco
    Length: 60 s · Shots: 35 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Tesco “Helping You Become More Christmas” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Alaska

More from BBH

Award-winning retail commercials

Questions

Who directed the Tesco “Helping You Become More Christmas” commercial?

Alaska directed it, produced by Iconoclast, for the agency BBH.

Which agency made Tesco “Helping You Become More Christmas”?

BBH created it for Tesco (2024).

What awards did Tesco “Helping You Become More Christmas” win?

5 awards, including Clio 2024 Bronze — Film Craft / Music - Licensed, Clio 2024 Bronze — Film Craft / Production Design, British Arrows 2024 Silver — Food & Non-Alcoholic Drinks and British Arrows 2024 Silver — Retailers.

What is the tagline of Tesco “Helping You Become More Christmas”?

“Helping you become more Christmas.”

Sources for the credits and awards

britisharrows.comclios.comclios.com