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Tesco “Helping Feed The Christmas Spirit” 2025

Tesco “Helping Feed The Christmas Spirit” (2025) is a Tesco commercial directed by Alaska, produced by Iconoclast. It won 2 awards, including Creative Circle 2025 Bronze Film - Cinema 2 minutes or over : SINGLE.

A young man, inspired by his late mother's love for gingerbread houses, rekindles his family's Christmas spirit by recreating the tradition with his grandfather.

Video: Tesco Ireland on YouTube

Shot by shot

  1. An elderly man with white hair sips from a floral mug in a dimly lit interior, with a lamp visible to his left.© Tesco0:01
  2. A framed photo of a young man, an older woman, and an older man smiling, is seen on a wooden table in a cozy interior.© Tesco0:03
  3. A brown box with white polka dots explodes, sending candy canes, colorful candies, and confetti flying into the air against a dark background.© Tesco0:13
  4. A gingerbread man, candy canes, and colorful candies float in front of a dark building decorated with Christmas lights at night.© Tesco0:13
  5. A male customer in a blue jacket places items into a shopping cart at a Tesco checkout, while a female cashier smiles at him.© Tesco0:15
  6. A gingerbread house, decorated with candies and icing, has a gingerbread receipt unrolling from its roof, with a child's hand in the background.© Tesco0:17
  7. A young man in a hoodie crouches down to open a black box on a wooden floor in a dimly lit room with decorative furniture.© Tesco0:26
  8. A man with curly hair and a beard, wearing a grey hoodie, rests his head on his hand, looking tired in a dimly lit room.© Tesco0:29
  9. A man in a blue and grey tracksuit sits in a gingerbread house, looking at a photo album, as the room transforms into an icy attic.© Tesco0:30
  10. A man with dark curly hair and a beard sits in a car, looking out the windshield with a concerned expression.© Tesco0:36
  11. A delivery driver in a blue and white jacket gets out of a white van, holding a white grocery bag, on a street decorated for Christmas.© Tesco0:37
  12. A young man looks at old photos of his family making gingerbread houses, then an older man decorates a gingerbread house in a kitchen.© Tesco0:40

Stills © Tesco. Made by Iconoclast and Alaska.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Gingerbread houses as a symbol of family, tradition, and Christmas spirit.

Tagline: “Helping feed your Christmas spirit”

lost loved one's legacyrekindling family traditionsintergenerational bondingmagical realismChristmas spirit personifiedfood as a symbol of love

The cut

Length
60 s
Shots
28
Average shot
2.1 s

What creatives use Tesco “Helping Feed The Christmas Spirit” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tesco “Helping Feed The Christmas Spirit”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An elderly man with white hair sips from a floral mug in a dimly lit interior, with a lamp visible to his left.© TescoA framed photo of a young man, an older woman, and an older man smiling, is seen on a wooden table in a cozy interior.© TescoA brown box with white polka dots explodes, sending candy canes, colorful candies, and confetti flying into the air against a dark background.© TescoA gingerbread man, candy canes, and colorful candies float in front of a dark building decorated with Christmas lights at night.© Tesco
    Frames from Tesco “Helping Feed The Christmas Spirit”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tesco “Helping Feed The Christmas Spirit” in order, with its length, framing and what happens in it.

    An elderly man with white hair sips from a floral mug in a dimly lit interior, with a lamp visible to his left.© TescoA framed photo of a young man, an older woman, and an older man smiling, is seen on a wooden table in a cozy interior.© TescoA brown box with white polka dots explodes, sending candy canes, colorful candies, and confetti flying into the air against a dark background.© TescoA gingerbread man, candy canes, and colorful candies float in front of a dark building decorated with Christmas lights at night.© TescoA male customer in a blue jacket places items into a shopping cart at a Tesco checkout, while a female cashier smiles at him.© TescoA gingerbread house, decorated with candies and icing, has a gingerbread receipt unrolling from its roof, with a child's hand in the background.© Tesco
    Length: 60 s · Shots: 28 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a intergenerational bonding

    Before you present an idea, you need to know who has done it, and how.

    Tesco “Helping Feed The Christmas Spirit” is built on a intergenerational bonding. Search the library by idea to see every spot that uses it.

    John Lewis “The Beginner”© John LewisApple “Holiday - The Surprise”© AppleIKEA “Wonderful Life”© IKEAHomestore + More “The Date”© Homestore + More
    John Lewis · Apple · IKEA · Homestore + More

More commercials by Alaska

Award-winning retail commercials

Questions

Who directed the Tesco “Helping Feed The Christmas Spirit” commercial?

Alaska directed it, produced by Iconoclast.

What awards did Tesco “Helping Feed The Christmas Spirit” win?

2 awards, including Creative Circle 2025 Bronze Film - Cinema 2 minutes or over : SINGLE and Creative Circle 2025 Bronze Visual Effects - Commercial Film : SINGLE.

What is the tagline of Tesco “Helping Feed The Christmas Spirit”?

“Helping feed your Christmas spirit”

Sources for the credits and awards

creativecircle.co.uk