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Samsung “I'm Open to That” 2022

Samsung “I'm Open to That” (2022) is a Samsung commercial directed by Alaska for WK, produced by Iconoclast. It won one award: Creative Circle 2022 Bronze FILM CRAFT - Best use of Original Music (single).

A man and a woman sing about being open to new experiences, transforming through various fantastical scenarios, showcasing the versatility and innovative features of Samsung's foldable phones and other devices.

Video: Samsung US on YouTube

Shot by shot

  1. A polar bear walks away from the camera through a snowy ice cave, with light visible at the end of the tunnel.© Samsung0:00
  2. A man in a fur coat, then a jacket, walks and talks in a snowy, mountainous landscape with a bear rug.© Samsung0:10
  3. A man in his 30s, dressed in a beige jacket and red shirt, plays a tree branch like a guitar in a snowy, artificial winter wonderland set.© Samsung0:20
  4. A man in a red beret and beige jacket smiles and gestures with his hands in front of a pink neon sign that reads "ASANTE!" in a studio set.© Samsung0:36
  5. A man in a beige jacket looks up at a giant orange cat that vomits a rainbow with sparkles in an interior space.© Samsung0:46
  6. A young man in a suit stands on a large, round, white object, then jumps off as small, reflective spheres float around him in a dark, starry space.© Samsung0:55
  7. A young woman with curly hair, wearing a futuristic neon outfit, aims a glowing laser gun in a dark, neon-lit room, as if in a video game.© Samsung1:09
  8. A small, dark alien figure with large eyes dances in a pink-lit tunnel with blue neon lights on the sides.© Samsung1:16
  9. A young woman with curly hair, wearing a beige jacket and pink top, floats in a pink, cloudy void, looking up with a joyful expression.© Samsung1:28
  10. A diverse group of five young adults, dressed in colorful, eclectic outfits, stand in a studio with a white background, looking at the camera with varied expressions.© Samsung1:34
  11. A group of diverse people, dressed in casual attire, walk towards a bright light emanating from an open door in a dark, industrial-looking room.© Samsung1:50
  12. A CGI polar bear roars with its mouth open, looking up at a starry night sky with purple nebulae.© Samsung1:57

Stills © Samsung. Made by WK, Iconoclast and Alaska.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Embrace the unexpected and explore new possibilities with Samsung's innovative technology.

Tagline: “Nice!”

fantastical transformationsmusical journeybreaking the fourth wallsurreal environmentsdiverse castproduct integration

The cut

Length
124 s
Shots
46
Average shot
2.7 s
Format
mixed

What creatives use Samsung “I'm Open to That” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Samsung “I'm Open to That”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A polar bear walks away from the camera through a snowy ice cave, with light visible at the end of the tunnel.© SamsungA man in a fur coat, then a jacket, walks and talks in a snowy, mountainous landscape with a bear rug.© SamsungA man in his 30s, dressed in a beige jacket and red shirt, plays a tree branch like a guitar in a snowy, artificial winter wonderland set.© SamsungA man in a red beret and beige jacket smiles and gestures with his hands in front of a pink neon sign that reads "ASANTE!" in a studio set.© Samsung
    Frames from Samsung “I'm Open to That”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Samsung “I'm Open to That” in order, with its length, framing and what happens in it.

    A polar bear walks away from the camera through a snowy ice cave, with light visible at the end of the tunnel.© SamsungA man in a fur coat, then a jacket, walks and talks in a snowy, mountainous landscape with a bear rug.© SamsungA man in his 30s, dressed in a beige jacket and red shirt, plays a tree branch like a guitar in a snowy, artificial winter wonderland set.© SamsungA man in a red beret and beige jacket smiles and gestures with his hands in front of a pink neon sign that reads "ASANTE!" in a studio set.© SamsungA man in a beige jacket looks up at a giant orange cat that vomits a rainbow with sparkles in an interior space.© SamsungA young man in a suit stands on a large, round, white object, then jumps off as small, reflective spheres float around him in a dark, starry space.© Samsung
    Length: 124 s · Shots: 46 · Average shot: 2.7 s · Format: mixed

  3. 03Ad ideas: every spot built on a musical journey

    Before you present an idea, you need to know who has done it, and how.

    Samsung “I'm Open to That” is built on a musical journey. Search the library by idea to see every spot that uses it.

    Sprout “Homegrown Sound”© SproutAmazon “Unbox a world of music”© AmazonMattessons “Hank”© MattessonsM P Tourism Development Corporation “M P Tourism - Toys”© M P Tourism Development Corporation
    Sprout · Amazon · Mattessons · M P Tourism Development Corporation

More commercials by Alaska

Award-winning tech commercials

Questions

Who directed the Samsung “I'm Open to That” commercial?

Alaska directed it, produced by Iconoclast, for the agency WK.

Which agency made Samsung “I'm Open to That”?

WK created it for Samsung (2022).

What awards did Samsung “I'm Open to That” win?

1 awards, including Creative Circle 2022 Bronze FILM CRAFT - Best use of Original Music (single).

What is the tagline of Samsung “I'm Open to That”?

“Nice!”

Sources for the credits and awards

web.archive.org