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Nike “What the Football” 2024

Nike “What the Football” (2024) is a Nike commercial directed by Alaska for Wieden+Kennedy, produced by Iconoclast. It won 5 awards, including Clio 2024 Silver — Film Craft / Editing, Clio Sports 2024 Silver — Film Craft / Sound Design and ANDY Awards 2024 Gold ANDY — CRAFT.

A man wakes up from a 24-year coma to find the world of women's football has changed dramatically, with his granddaughter helping him catch up on the new stars.

Video: NikeHongKong on YouTube

Shot by shot

  1. A man with a beard and glasses talks on a landline phone while a young girl with curly hair watches intently, both sitting in a cluttered living room.© Nike0:00
  2. A man with a beard and glasses screams excitedly, wearing a light blue shirt, in a living room with a lamp and a picture frame visible.© Nike0:16
  3. A man with a long white beard and glasses is sleeping in bed as a Nike soccer ball with colorful light trails flies past his face.© Nike0:30
  4. A young woman with curly hair, wearing a red shirt and blue jacket, talks to someone off-screen in a hospital room.© Nike0:45
  5. A female soccer player in a beige jacket and cargo pants dribbles a soccer ball down a street decorated with England flags and a "Bring It Home" banner.© Nike0:58
  6. A female soccer player in a red uniform kicks a soccer ball indoors, while two other people watch, one with a surprised expression.© Nike1:11
  7. A female soccer player in a blue uniform dribbles a soccer ball through a busy mailroom, surrounded by boxes and mail carts.© Nike1:22
  8. A man with long hair and a beard holds a phone horizontally, looking at it with a surprised expression in a cluttered room.© Nike1:32
  9. A woman with a high ponytail, wearing a green jacket, looks back and smiles mischievously while holding a paper bag, seen through a broken glass door.© Nike1:41
  10. A smiling woman in a blue sweatshirt holds a custom cake with a sleeping man on it, standing outside a house.© Nike1:52
  11. A wide shot of a women's soccer match in a stadium, with players in white and red uniforms on the field and spectators in the stands.© Nike2:06
  12. A man with long hair and beard wears a headset and glasses, looking surprised while sitting on a couch in a living room.© Nike2:16

Stills © Nike. Made by Wieden+Kennedy, Iconoclast and Alaska.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A man in a coma misses 24 years of women's football.

Tagline: “Just Do It.”

fish out of watertime jumpsports fanaticfamily bondingexaggerated reactionsmagical realism

The cut

Length
151 s
Shots
115
Average shot
1.3 s
Format
mixed

What creatives use Nike “What the Football” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “What the Football”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a beard and glasses talks on a landline phone while a young girl with curly hair watches intently, both sitting in a cluttered living room.© NikeA man with a beard and glasses screams excitedly, wearing a light blue shirt, in a living room with a lamp and a picture frame visible.© NikeA man with a long white beard and glasses is sleeping in bed as a Nike soccer ball with colorful light trails flies past his face.© NikeA young woman with curly hair, wearing a red shirt and blue jacket, talks to someone off-screen in a hospital room.© Nike
    Frames from Nike “What the Football”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “What the Football” in order, with its length, framing and what happens in it.

    A man with a beard and glasses talks on a landline phone while a young girl with curly hair watches intently, both sitting in a cluttered living room.© NikeA man with a beard and glasses screams excitedly, wearing a light blue shirt, in a living room with a lamp and a picture frame visible.© NikeA man with a long white beard and glasses is sleeping in bed as a Nike soccer ball with colorful light trails flies past his face.© NikeA young woman with curly hair, wearing a red shirt and blue jacket, talks to someone off-screen in a hospital room.© NikeA female soccer player in a beige jacket and cargo pants dribbles a soccer ball down a street decorated with England flags and a "Bring It Home" banner.© NikeA female soccer player in a red uniform kicks a soccer ball indoors, while two other people watch, one with a surprised expression.© Nike
    Length: 151 s · Shots: 115 · Average shot: 1.3 s · Format: mixed

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Nike “What the Football” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More commercials by Alaska

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “What the Football” commercial?

Alaska directed it, produced by Iconoclast, for the agency Wieden+Kennedy.

Which agency made Nike “What the Football”?

Wieden+Kennedy created it for Nike (2024).

What awards did Nike “What the Football” win?

5 awards, including Clio 2024 Silver — Film Craft / Editing, Clio Sports 2024 Silver — Film Craft / Sound Design, ANDY Awards 2024 Gold ANDY — CRAFT and AICP Post 2024 Winner Audio Mix Over :60.

What is the tagline of Nike “What the Football”?

“Just Do It.”

Sources for the credits and awards

aicpawards.comweb.archive.orgAdForumclios.comclios.com