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Nike “The Footballverse” 2023

Nike “The Footballverse” (2023) is a Nike commercial directed by Megaforce for Wieden+Kennedy, produced by Iconoclast. It won 4 awards, including Clio 2023 Gold — Film Craft (Visual Effects) / Visual Effects, British Arrows 2023 Craft Silver — Vfx and Creative Circle 2023 Silver FILM CRAFT - Best Sound Design (single).

Scientists create a multiverse to settle the debate of who is the greatest football player of all time, bringing together legendary players from different eras to compete.

Video: NIKE KOREA on YouTube

Shot by shot

  1. A young boy in a blue shirt dribbles a soccer ball while a young girl runs beside him on a tennis court.© Nike0:00
  2. Two men, one in a lab coat and one with long blonde hair, sit at a cluttered desk in a dimly lit office with a water park visible outside.© Nike0:03
  3. A female scientist in a lab coat talks to someone off-screen, while a video of Kylian Mbappé plays on a laptop in a cluttered lab.© Nike0:09
  4. A diverse group of scientists and technicians, including an older man with long white hair and a younger Black woman, stand in a control room, looking surprised and excited.© Nike0:16
  5. Kylian Mbappé, wearing a blue France national football team jersey, looks at someone off-screen and smiles in a locker room.© Nike0:21
  6. A male soccer player in a red and blue striped jersey with the number 10 on it, dribbles a soccer ball on a green indoor field.© Nike0:24
  7. A diverse group of people, including a woman in a lab coat and an older man with long white hair, watch a soccer game in a dimly lit, futuristic lab.© Nike0:29
  8. Two men, one with long white hair and one with dark hair and a beard, are looking intently at a computer screen in a dimly lit, cluttered room.© Nike0:37
  9. A male soccer player in an orange uniform heads a soccer ball in a brightly lit, futuristic-looking indoor soccer field.© Nike0:44
  10. A close-up shot of a tangled mess of colorful wires, with a blurry soccer ball visible through them, in a brightly lit, futuristic-looking room.© Nike0:48
  11. A diverse group of scientists and technicians in lab coats and hard hats work frantically at control panels in a bustling, brightly lit laboratory.© Nike0:50
  12. A diverse group of scientists and engineers look up in shock and awe in a futuristic, industrial control room with neon lights.© Nike0:55

Stills © Nike. Made by Wieden+Kennedy, Iconoclast and Megaforce.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Football legends from different eras battle in a multiverse.

Tagline: “YOU'RE UP.”

multiverse conceptscientific experiment gone wildlegendary athletesfantasy sports matchtime travel elementsepic showdown

The cut

Length
60 s
Shots
37
Average shot
1.6 s
Format
mixed

What creatives use Nike “The Footballverse” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “The Footballverse”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy in a blue shirt dribbles a soccer ball while a young girl runs beside him on a tennis court.© NikeTwo men, one in a lab coat and one with long blonde hair, sit at a cluttered desk in a dimly lit office with a water park visible outside.© NikeA female scientist in a lab coat talks to someone off-screen, while a video of Kylian Mbappé plays on a laptop in a cluttered lab.© NikeA diverse group of scientists and technicians, including an older man with long white hair and a younger Black woman, stand in a control room, looking surprised and excited.© Nike
    Frames from Nike “The Footballverse”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “The Footballverse” in order, with its length, framing and what happens in it.

    A young boy in a blue shirt dribbles a soccer ball while a young girl runs beside him on a tennis court.© NikeTwo men, one in a lab coat and one with long blonde hair, sit at a cluttered desk in a dimly lit office with a water park visible outside.© NikeA female scientist in a lab coat talks to someone off-screen, while a video of Kylian Mbappé plays on a laptop in a cluttered lab.© NikeA diverse group of scientists and technicians, including an older man with long white hair and a younger Black woman, stand in a control room, looking surprised and excited.© NikeKylian Mbappé, wearing a blue France national football team jersey, looks at someone off-screen and smiles in a locker room.© NikeA male soccer player in a red and blue striped jersey with the number 10 on it, dribbles a soccer ball on a green indoor field.© Nike
    Length: 60 s · Shots: 37 · Average shot: 1.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a time travel elements

    Before you present an idea, you need to know who has done it, and how.

    Nike “The Footballverse” is built on a time travel elements. Search the library by idea to see every spot that uses it.

    Mitsubishi L200 Triton “Watermopilasgrado”© Mitsubishi L200 TritonMcDonald's “Keep Up With The Times”© McDonald'sMercado Libre “Big Bang 25 Years”© Mercado LibreFoodstuffs NZ “King's Feast”© Foodstuffs NZ
    Mitsubishi L200 Triton · McDonald's · Mercado Libre · Foodstuffs NZ

More commercials by Megaforce

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Levi's "Buy Better, Wear Longer" (2023) commercial still© Levi'sLevi's “Buy Better, Wear Longer” 2023Dir. Megaforce · AKQAAICP Awards Winner 2023
  • Lacoste "Crocodile Inside" (2020) commercial still© LacosteLacoste “Crocodile Inside” 2020Dir. Megaforce · BETCANDY Awards Gold 2020
  • Finish "Dishes" (2016) commercial still© FinishFinish “Dishes” 2016Dir. Megaforce · Wieden+KennedyBritish Arrows Gold 2016
  • General Entertainment Authority "Obsession" (2025) commercial still© General Entertainment AuthorityGeneral Entertainment Authority “Obsession” 2025Dir. Megaforce · BigTime Creative ShopEpica Silver 2025

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “The Footballverse” commercial?

Megaforce directed it, produced by Iconoclast, for the agency Wieden+Kennedy.

Which agency made Nike “The Footballverse”?

Wieden+Kennedy created it for Nike (2023).

What awards did Nike “The Footballverse” win?

4 awards, including Clio 2023 Gold — Film Craft (Visual Effects) / Visual Effects, Clio 2023 Silver — Film Craft (Sound Design) / Sound Design, British Arrows 2023 Craft Silver — Vfx and Creative Circle 2023 Silver FILM CRAFT - Best Sound Design (single).

What is the tagline of Nike “The Footballverse”?

“YOU'RE UP.”

Sources for the credits and awards

britisharrows.comweb.archive.orgclios.comclios.com