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Eastpak “Eastpak” 2012

Eastpak “Eastpak” (2012) is an Eastpak commercial directed by We Are From LA, produced by Iconoclast. It won one award: Young Director Award 2012 First Prize — European Webfilm.

This ad showcases Eastpak's commitment to sustainability by transforming pre-loved, damaged bags into unique, stylish, and durable new designs, highlighting their "Re-Built to Resist" initiative.

Video: Eastpak on YouTube

Frames

  1. A person's hands are seen from an overhead perspective, packing a red Eastpak backpack on a floral rug surrounded by various personal items.© Eastpak0:00
  2. A split screen shows two people packing two different Eastpak backpacks with various items on a patterned rug and a dark wooden table.© Eastpak0:03
  3. A close-up shot shows a black Eastpak bag with its logo visible, submerged in water with bubbles, as white text appears on screen.© Eastpak0:08
  4. Two black straps with the Eastpak logo move across a white surface displaying backpack patterns in camouflage and red.© Eastpak0:10
  5. A red fabric ribbon unfurls and twists over a dark wooden surface, revealing a camouflage pattern underneath, with text overlay.© Eastpak0:13
  6. A split-design backpack, half camouflage and half red, stands on cardboard boxes in a warehouse, with text overlays about sustainability and the brand's anniversary.© Eastpak0:19
  7. Eastpak “Eastpak”, shot 34© Eastpak0:21
  8. Eastpak “Eastpak”, shot 34© Eastpak0:22
  9. Eastpak “Eastpak”, shot 34© Eastpak0:24

Stills © Eastpak. Made by Iconoclast and We Are From LA.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Re-purposing old bags into new, unique designs.

Tagline: “RE-CYCLED, RE-PURPOSED, RE-BUILT. RE-BUILT TO RESIST.”

transformationsustainability messagecraftsmanship showcasesplit screen effectglitch art aesthetic

The cut

Length
29 s
Shots
12
Average shot
2.4 s

What creatives use Eastpak “Eastpak” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Eastpak “Eastpak”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's hands are seen from an overhead perspective, packing a red Eastpak backpack on a floral rug surrounded by various personal items.© EastpakA split screen shows two people packing two different Eastpak backpacks with various items on a patterned rug and a dark wooden table.© EastpakA red fabric ribbon unfurls and twists over a dark wooden surface, revealing a camouflage pattern underneath, with text overlay.© EastpakA split-design backpack, half camouflage and half red, stands on cardboard boxes in a warehouse, with text overlays about sustainability and the brand's anniversary.© Eastpak
    Frames from Eastpak “Eastpak”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Eastpak “Eastpak” in order, with its length, framing and what happens in it.

    A person's hands are seen from an overhead perspective, packing a red Eastpak backpack on a floral rug surrounded by various personal items.© EastpakA split screen shows two people packing two different Eastpak backpacks with various items on a patterned rug and a dark wooden table.© EastpakA red fabric ribbon unfurls and twists over a dark wooden surface, revealing a camouflage pattern underneath, with text overlay.© EastpakA split-design backpack, half camouflage and half red, stands on cardboard boxes in a warehouse, with text overlays about sustainability and the brand's anniversary.© EastpakEastpak “Eastpak”, 0:21© EastpakEastpak “Eastpak”, 0:22© Eastpak
    Length: 29 s · Shots: 12 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a transformation

    Before you present an idea, you need to know who has done it, and how.

    Eastpak “Eastpak” is built on a transformation. Search the library by idea to see every spot that uses it.

    BBC “Trails Will Blaze”© BBCJindal Steel and Power “Jindal Steel- the Steel of India”© Jindal Steel and PowerChannel 4 “Meet the Superhumans”© Channel 4Kalbaz “Ping Pong”© Kalbaz
    BBC · Jindal Steel and Power · Channel 4 · Kalbaz

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  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the Eastpak “Eastpak” commercial?

We Are From LA directed it, produced by Iconoclast.

What awards did Eastpak “Eastpak” win?

1 awards, including Young Director Award 2012 First Prize — European Webfilm.

What is the tagline of Eastpak “Eastpak”?

“RE-CYCLED, RE-PURPOSED, RE-BUILT. RE-BUILT TO RESIST.”

Sources for the credits and awards

web.archive.org