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Coca-Cola “The Conductor” 2022

Coca-Cola “The Conductor” (2022) is a Coca-Cola commercial directed by We Are From LA, produced by Iconoclast. It won 2 awards, including Clio 2023 Bronze — Film Craft (Production Design) / Production Design and Epica 2022 Bronze Best Use of Music.

A young woman experiences the "real magic" of Coca-Cola, transforming her mundane library study session into a vibrant, musical moment.

Video: Coca-Cola Philippines on YouTube

Shot by shot

  1. A man in a dark suit conducts an orchestra in a grand, circular concert hall, with golden lights and falling glitter.© Coca-Cola0:00
  2. A young man in a black jacket hangs upside down, reaching out his hand, in a brightly lit, futuristic circular tunnel.© Coca-Cola0:01
  3. A bright light shines through a glass bottle, then white pellets fall into the bottle, creating a fizzy effect.© Coca-Cola0:02
  4. Tiny white particles fall into a clear glass bottle, creating a fizzy effect, in a close-up shot.© Coca-Cola0:03
  5. A young woman with curly hair and glasses looks down at a Coca-Cola bottle in her hand, in an office setting.© Coca-Cola0:03
  6. A young woman with curly hair and glasses drinks from a glass bottle of Coca-Cola, with a soft, warm light illuminating her face.© Coca-Cola0:04
  7. A young woman with curly hair drinks a Coca-Cola in a library, then talks to a young man sitting across from her at a wooden table.© Coca-Cola0:06

Stills © Coca-Cola. Made by Iconoclast and We Are From LA.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Coca-Cola brings magic to everyday moments, making them more joyful and musical.

Tagline: “Real Magic”

everyday magicmusical interludetransformationshared experienceproduct as catalyst

The cut

Length
15 s
Shots
7
Average shot
2.1 s

What creatives use Coca-Cola “The Conductor” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coca-Cola “The Conductor”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a dark suit conducts an orchestra in a grand, circular concert hall, with golden lights and falling glitter.© Coca-ColaA young man in a black jacket hangs upside down, reaching out his hand, in a brightly lit, futuristic circular tunnel.© Coca-ColaA bright light shines through a glass bottle, then white pellets fall into the bottle, creating a fizzy effect.© Coca-ColaTiny white particles fall into a clear glass bottle, creating a fizzy effect, in a close-up shot.© Coca-Cola
    Frames from Coca-Cola “The Conductor”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coca-Cola “The Conductor” in order, with its length, framing and what happens in it.

    A man in a dark suit conducts an orchestra in a grand, circular concert hall, with golden lights and falling glitter.© Coca-ColaA young man in a black jacket hangs upside down, reaching out his hand, in a brightly lit, futuristic circular tunnel.© Coca-ColaA bright light shines through a glass bottle, then white pellets fall into the bottle, creating a fizzy effect.© Coca-ColaTiny white particles fall into a clear glass bottle, creating a fizzy effect, in a close-up shot.© Coca-ColaA young woman with curly hair and glasses looks down at a Coca-Cola bottle in her hand, in an office setting.© Coca-ColaA young woman with curly hair and glasses drinks from a glass bottle of Coca-Cola, with a soft, warm light illuminating her face.© Coca-Cola
    Length: 15 s · Shots: 7 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a everyday magic

    Before you present an idea, you need to know who has done it, and how.

    Coca-Cola “The Conductor” is built on a everyday magic. Search the library by idea to see every spot that uses it.

    Samsung Electronics “What Does Your Mind See”© Samsung ElectronicsApple “Share the Joy”© AppleVolvo “Little Things”© VolvoMercedes-Benz “Fantastic Journey”© Mercedes-Benz
    Samsung Electronics · Apple · Volvo · Mercedes-Benz

More commercials by We Are From LA

Award-winning drinks commercials

  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004
  • Perrier "Lion" (1991) commercial still© PerrierPerrier “Lion” 1991OgilvyCannes Lions Grand Prix 1991

Questions

Who directed the Coca-Cola “The Conductor” commercial?

We Are From LA directed it, produced by Iconoclast.

What awards did Coca-Cola “The Conductor” win?

2 awards, including Clio 2023 Bronze — Film Craft (Production Design) / Production Design and Epica 2022 Bronze Best Use of Music.

What is the tagline of Coca-Cola “The Conductor”?

“Real Magic”

Sources for the credits and awards

winners.epica-awards.comclios.com