commercial director
Henry-Alex Rubin
Henry-Alex Rubin is a commercial director. FrameThrower's visual library has 38 of their commercials (1999–2026), cut shot by shot, 15 of them award-winning. The work includes spots for Budweiser, Sandy Hook Promise, Nissan and truth, produced most often by Smuggler and Smuggler @ Soft Citizen, for agencies including adam&eve\TBWA, BBDO and FCB.
- 38
- Commercials in our library
- 15
- Award-winning
- 1999–2026
- Active
01 · Featured
Henry-Alex Rubin's most awarded commercial
The One Show Gold 2025
Dove “Most Likely To” 2025
High school girls share their insecurities and struggles with body image, then find confidence through the Dove Self-Esteem Project.
Directed by Henry-Alex Rubin · Ogilvy Canada · Smuggler @ Soft Citizen
02 · Brands
Brands Henry-Alex Rubin has made commercials for
Every brand in the library, by award-winning work.
- Sandy Hook Promise2018–2025
4 commercials · 4 award-winning
- truth2009–2013
2 commercials · 2 award-winning
- Budweiser1999–2026
4 commercials · 1 award-winning
- Diageo2018
1 commercials · 1 award-winning
- Gatorade2014
1 commercials · 1 award-winning
- Lexus International2016
1 commercials · 1 award-winning
- Renault UK Ltd2011
1 commercials · 1 award-winning
- Marmite2025
1 commercials · 1 award-winning
- Google2025
1 commercials · 1 award-winning
- Apple2025
1 commercials · 1 award-winning
- Dove2025
1 commercials · 1 award-winning
- Nissan2014
3 commercials
Also: Lloyds Bank, Dunkin', Rocket and Redfin, United States Marine Corps, Waitrose & Partners, Lloyds, Travelers Insurance, Verizon, Domino's, Columbia Sportswear, Disney, Walmart
03 · Works with
Who Henry-Alex Rubin works with
From the credits: the companies behind the spots, by number of spots.
Production companies Henry-Alex Rubin works with
- Smuggler34
- Smuggler @ Soft Citizen1
Agencies Henry-Alex Rubin works with
04 · Awards
Henry-Alex Rubin's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
3
Clio Awards
.
2
Cannes Lions
.
2
The One Show
.
2
AICP Awards
.
1
Emmy (Outstanding Commercial)
.
1
Creative Circle
.
1
ANDY Awards
.
1
shots Awards
.
Top award-winning spots
- The One Show Gold 2025Dove “Most Likely To”
- Clio Awards Gold 2015Gatorade “Made in NY”
- Clio Awards Gold 2013truth “Poop vs Pee”
- AICP Awards Winner 2026Budweiser “American Icons”
- AICP Awards Winner 2025Google “Dream Job”
- Cannes Lions Silver 2024Sandy Hook Promise “Just Joking”
- ANDY Awards Gold 2025Marmite “Smugglers”
- shots Awards Gold 2025Apple “Heartstrings”
05 · Work
Commercials by Henry-Alex Rubin
Our visual library has 38 Henry-Alex Rubin commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© BudweiserBudweiser “American Icons” 2026AICP Awards Winner 2026
© Rocket and RedfinRocket and Redfin “America Needs Neighbors Like You” 2026
© VerizonVerizon “The Truck That Stays” 2026
© GoogleGoogle “Dream Job” 2025AICP Awards Winner 2025Most awarded
© DoveDove “Most Likely To” 2025Dir. Henry-Alex Rubin · Ogilvy CanadaThe One Show Gold 2025
© GatoradeGatorade “Made in NY” 2014Dir. Henry-Alex Rubin · TBWA\Chiat\DayClio Awards Gold 2015
© truthtruth “Poop vs Pee” 2013Dir. Henry-Alex Rubin · Arnold WorldwideClio Awards Gold 2013
© BudweiserBudweiser “American Icons” 2026Dir. Henry-Alex Rubin · BBDOAICP Awards Winner 2026
© GoogleGoogle “Dream Job” 2025Dir. Henry-Alex Rubin · Google Creative LabAICP Awards Winner 2025
© Sandy Hook PromiseSandy Hook Promise “Just Joking” 2023Dir. Henry-Alex Rubin · BBDOCannes Lions Silver 2024
© MarmiteMarmite “Smugglers” 2025Dir. Henry-Alex Rubin · adam&eveNYCANDY Awards Gold 2025
© AppleApple “Heartstrings” 2025Dir. Henry-Alex Rubin · TBWA\Media Arts Labshots Awards Gold 2025
© Sandy Hook PromiseSandy Hook Promise “Back-To-School Essentials” 2019Dir. Henry-Alex Rubin · TBWA\Media Arts LabEmmy (Outstanding Commercial) 2020
© Sandy Hook PromiseSandy Hook Promise “Tomorrow's News” 2018Dir. Henry-Alex Rubin · BBDOWebby Awards 2018
© DiageoDiageo “Cowboys” 2018Dir. Henry-Alex Rubin · AMV BBDOCannes Lions Bronze 2018
© Lexus InternationalLexus International “Slide” 2016Dir. Henry-Alex Rubin · CHI & PartnersCreative Circle Silver 2016
© Renault UK LtdRenault UK Ltd “The Megane Experiment” 2011Dir. Henry-Alex Rubin · Publicis LondonThe One Show Bronze 2011
© Sandy Hook PromiseSandy Hook Promise “A Teddy Bear's Dream” 2025Dir. Henry-Alex Rubin · BBDOClio Awards Bronze 2025
© truthtruth “Big Business” 2009Dir. Henry-Alex Rubin · ArnoldLondon International Awards Bronze 2009
© MontefioreMontefiore “State Of Gratitude” 2021Dir. Henry-Alex Rubin · AltoAICP Awards Honoree 2021
© Coca-ColaCoca-Cola “Let's Go Crazy” 2013Dir. Henry-Alex Rubin · OgilvyAICP Awards Honoree 2013
© Rocket and RedfinRocket and Redfin “America Needs Neighbors Like You” 2026Dir. Henry-Alex Rubin · Mirimar
© VerizonVerizon “The Truck That Stays” 2026Dir. Henry-Alex Rubin · GUT
© BudweiserBudweiser “First Delivery” 2025Dir. Henry-Alex Rubin · FCB
© Travelers InsuranceTravelers Insurance “Snowstorm” 2025Dir. Henry-Alex Rubin · TBWA\Chiat\Day
© Columbia SportswearColumbia Sportswear “Columbia - Helicopter Test #EngineeredForWhatever” 2025Dir. Henry-Alex Rubin · adam&eve\TBWA
© BudweiserBudweiser “Old School Delivery” 2024Dir. Henry-Alex Rubin · FCB
© Domino'sDomino's “New York Style Pizza” 2024Dir. Henry-Alex Rubin · WorkInProgress
06 · For producers
What producers use Henry-Alex Rubin's page for
01Shortlist directors for your triple bid
You need three directors who can deliver this tone, and a reel is not a shortlist.
Start from Henry-Alex Rubin's work and find directors with a similar style, each with every spot, agency, production company and award.
© Diageo
© Nike
© Under Armour
© AccentureSimilar to Henry-Alex Rubin: Jake Scott, Nicolai Fuglsig, Martin de Thurah02Henry-Alex Rubin's full body of work, with credits
A reel shows the hits. You need every spot, and who made each one with them.
All 38 commercials, searchable shot by shot, with the agency, production company and awards on every spot.
© Dove
© Gatorade
© truth
© Budweiser38 commercials, 15 award-winning
07 · Questions
About Henry-Alex Rubin
What commercials has Henry-Alex Rubin directed?+
38 in the library, 1999–2026, including Dove “Most Likely To”, Gatorade “Made in NY”, truth “Poop vs Pee” and Budweiser “American Icons”.
Which production company does Henry-Alex Rubin work with?+
Most often Smuggler (34 spots), also Smuggler @ Soft Citizen.
Which agencies has Henry-Alex Rubin worked with?+
adam&eve\TBWA (5), BBDO (4), FCB (3), TBWA Worldwide (3) and TBWA\Chiat\Day (2).
What awards has Henry-Alex Rubin's work won?+
15 award-winning spots, including The One Show Gold 2025 for Dove “Most Likely To”, Clio Awards Gold 2015 for Gatorade “Made in NY” and Clio Awards Gold 2013 for truth “Poop vs Pee”.
Which directors have a similar style to Henry-Alex Rubin?+
Jake Scott, Nicolai Fuglsig, Martin de Thurah, Sam Brown and Greg Gray, by the ideas, tone and categories of their work.
08 · Discover
Other directors with a similar style
Not connected to Henry-Alex Rubin: matched by the ideas, tone and categories of their commercials.



