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Gatorade “Made in NY” 2014

Gatorade “Made in NY” (2014) is a Gatorade commercial directed by Henry-Alex Rubin for TBWA\Chiat\Day, produced by Smuggler. It won 10 awards, including Cannes Lions 2015 Film Gold, One Show 2015 Gold Pencil — Film and The One Show 2015 Consumer Television / Over 60 Second - Single Gold Pencil.

Derek Jeter walks through the streets of New York City, interacting with fans and reflecting on his career as he approaches his final game, culminating in a powerful tribute to his legacy.

Video: Smuggler London on Vimeo

Shot by shot

  1. A black and white wide shot of the New York City skyline with tall buildings and a river, under a bright sky.© Gatorade0:00
  2. A bald man in his 30s, wearing a dark jacket, looks out the window of a moving car, with trees and buildings passing by in the background.© Gatorade0:04
  3. A bald man in his 30s, wearing a dark jacket, looks out the window of a moving car with a neutral expression.© Gatorade0:11
  4. Two young women, one with a bun and sunglasses, the other with long hair, walk and talk on a city street in black and white.© Gatorade0:17
  5. Two male sanitation workers in reflective vests stand next to a garbage truck, one pointing at the camera, on a sunny day in a city.© Gatorade0:23
  6. Derek Jeter, a bald man in a white shirt, stands at a bar, smiling and talking to a younger man in a baseball cap, surrounded by other patrons.© Gatorade0:28
  7. A man in a polo shirt smiles with two young boys, one looking up at him, outside a storefront in black and white.© Gatorade0:38
  8. Derek Jeter, a bald man in a white shirt, shows his phone to an older woman with curly hair on a busy New York City street.© Gatorade0:43
  9. A bald man in a white shirt shakes hands with a fan while walking through a crowd of people on a sunny day outside a stadium.© Gatorade0:49
  10. A young boy in a Yankees cap and t-shirt is surrounded by a crowd, excitedly receiving an autograph on a baseball.© Gatorade0:54
  11. Derek Jeter, a bald male in his 30s, wearing a jacket and t-shirt, looks directly at the camera from a baseball dugout, with an empty stadium in the background.© Gatorade1:00
  12. A silhouetted baseball player in a uniform reaches up to touch a sign hanging from the ceiling in a bright, hazy hallway.© Gatorade1:09

Stills © Gatorade. Made by TBWA\Chiat\Day, Smuggler and Henry-Alex Rubin.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Derek Jeter's farewell tour through NYC, celebrating his impact on fans.

hero's journeywalk of famefan interactionlegacy tributeemotional farewellcity as character

The cut

Length
88 s
Shots
56
Average shot
1.6 s

What creatives use Gatorade “Made in NY” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Gatorade “Made in NY”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A black and white wide shot of the New York City skyline with tall buildings and a river, under a bright sky.© GatoradeA bald man in his 30s, wearing a dark jacket, looks out the window of a moving car, with trees and buildings passing by in the background.© GatoradeA bald man in his 30s, wearing a dark jacket, looks out the window of a moving car with a neutral expression.© GatoradeTwo young women, one with a bun and sunglasses, the other with long hair, walk and talk on a city street in black and white.© Gatorade
    Frames from Gatorade “Made in NY”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Gatorade “Made in NY” in order, with its length, framing and what happens in it.

    A black and white wide shot of the New York City skyline with tall buildings and a river, under a bright sky.© GatoradeA bald man in his 30s, wearing a dark jacket, looks out the window of a moving car, with trees and buildings passing by in the background.© GatoradeA bald man in his 30s, wearing a dark jacket, looks out the window of a moving car with a neutral expression.© GatoradeTwo young women, one with a bun and sunglasses, the other with long hair, walk and talk on a city street in black and white.© GatoradeTwo male sanitation workers in reflective vests stand next to a garbage truck, one pointing at the camera, on a sunny day in a city.© GatoradeDerek Jeter, a bald man in a white shirt, stands at a bar, smiling and talking to a younger man in a baseball cap, surrounded by other patrons.© Gatorade
    Length: 88 s · Shots: 56 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a hero's journey

    Before you present an idea, you need to know who has done it, and how.

    Gatorade “Made in NY” is built on a hero's journey. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiChannel 4 “Meet the Superhumans”© Channel 4Philips Cinema TV “The Gift”© Philips Cinema TVEvian “Waterboy”© Evian
    Aldi · Channel 4 · Philips Cinema TV · Evian

More commercials by Henry-Alex Rubin

  • Budweiser "American Icons" (2026) commercial still© BudweiserBudweiser “American Icons” 2026Dir. Henry-Alex Rubin · BBDOAICP Awards Winner 2026
  • Marmite "Smugglers" (2025) commercial still© MarmiteMarmite “Smugglers” 2025Dir. Henry-Alex Rubin · adam&eveNYCANDY Awards Gold 2025
  • Google "Dream Job" (2025) commercial still© GoogleGoogle “Dream Job” 2025Dir. Henry-Alex Rubin · Google Creative LabAICP Awards Winner 2025
  • Apple "Heartstrings" (2025) commercial still© AppleApple “Heartstrings” 2025Dir. Henry-Alex Rubin · TBWA\Media Arts Labshots Awards Gold 2025
  • Dove "Most Likely To" (2025) commercial still© DoveDove “Most Likely To” 2025Dir. Henry-Alex Rubin · Ogilvy CanadaThe One Show Gold 2025
  • Sandy Hook Promise "Back-To-School Essentials" (2019) commercial still© Sandy Hook PromiseSandy Hook Promise “Back-To-School Essentials” 2019Dir. Henry-Alex Rubin · TBWA\Media Arts LabEmmy (Outstanding Commercial) 2020

More from TBWA\Chiat\Day

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Questions

Who directed the Gatorade “Made in NY” commercial?

Henry-Alex Rubin directed it, produced by Smuggler, for the agency TBWA\Chiat\Day.

Which agency made Gatorade “Made in NY”?

TBWA\Chiat\Day created it for Gatorade (2014).

What awards did Gatorade “Made in NY” win?

10 awards, including Cannes Lions 2015 Film Gold, Cannes Lions 2015 Film Gold (Non-Alcoholic Drinks), One Show 2015 Gold Pencil — Film and The One Show 2015 Consumer Television / Over 60 Second - Single Gold Pencil.

Sources for the credits and awards

en.wikipedia.orgsmugglersite.comshotsThe WorkThe Workoneclub.orgclios.comoneclub.orgoneclub.orgaicpawards.comdandad.orgThe Work