Tool

01 · Featured

Tool's most awarded commercial

© Girls Who Code© Girls Who Code© Girls Who Code© Girls Who Code© Girls Who Code© Girls Who Code

The One Show Silver 2017

Girls Who Code “Why Can't Girls Code” 2017

Teenage girls humorously list absurd, gender-stereotyped reasons why they can't code, challenging societal expectations and promoting Girls Who Code.

Directed by J.j. Adler · McCann · Tool

Every shot in the library

Also watch

Pizza Hut “Pizza Hut” 2026 →Webby Awards 2026

02 · Directors

Notable directors at Tool

Who made the work, and how much of it won awards. From the credits on every spot.

• © U by Kotex1 award-winningFloyd Russ6 spots · U by Kotex “#itsnotmyperiod”
• © Gatorade1 award-winningJaci Judelson1 spots · Gatorade “Sisters in Sweat”
• © Girls Who Code1 award-winningJ.j. Adler1 spots · Girls Who Code “Why Can't Girls Code”
• © Capital OneErich Joiner10 spots · Capital One “Curveballs for the Captain”
• © Taco BellHannah Levy7 spots · Taco Bell “Taco Bell - Rogue”
• © Credit One BankWin Bates5 spots · Credit One Bank “Speed Dating”
• © Under ArmourWes Walker4 spots · Under Armour “Forever Is Made Now”
• © StarburstBobby and Brig4 spots · Starburst “Office”
• © TostitosPaul Briganti3 spots · Tostitos “Missed It”
• © BountyBobby Louise & Brig3 spots · Bounty “Spillphabet”
• © OptimumLeo Zuckerman2 spots · Optimum “Fiber - Good News”
• © TrexBobbi & Brigg2 spots · Trex “Regionals”

03 · Clients

Tool's clients

Every brand in the library, by award-winning work.

• Gatorade2018–2022

  2 commercials · 1 award-winning

• Pizza Hut2026

  2 commercials · 1 award-winning

• U by Kotex2016

  1 commercials · 1 award-winning

• Girls Who Code2017

  1 commercials · 1 award-winning

• Starburst2024

  4 commercials

• Dick's Sporting Goods2022–2023

  3 commercials

• NewYork-Presbyterian Hospital2022

  3 commercials

• Under Armour2023–2024

  2 commercials

• Toyota2019–2024

  2 commercials

• TruGreen2025

  2 commercials

• Taco Bell2023

  2 commercials

• Preacher2022

  2 commercials

Also: Optimum, DoorDash, Trex, Hormel Foods Sales, MilkPEP, Johnsonville, Toyota North America, Hummer, CA Lottery, Verizon, Capital One, The General

04 · Works with

Who Tool works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Tool's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  Clio Awards

  .

• 1

  El Ojo de Iberoamérica

  .

• 1

  Webby Awards

  .

• 1

  The One Show

  .

06 · Work

Commercials by Tool

Our visual library has 67 Tool commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© Pizza HutPizza Hut “Pizza Hut” 2026Webby Awards 2026

© Pizza HutPizza Hut “Pizza Before the Hut - The Big New Yorker” 2026

© TruGreenTruGreen “Tea Time” 2025

© TruGreenTruGreen “Croquet” 2025

© OptimumOptimum “Fiber - Good News” 2025

Most awarded

• © Girls Who CodeGirls Who Code “Why Can't Girls Code” 2017Dir. J.j. Adler · McCannThe One Show Silver 2017
• © GatoradeGatorade “Sisters in Sweat” 2018Dir. Jaci Judelson · TBWA\Chiat\DayClio Awards Silver 2018
• © Pizza HutPizza Hut “Pizza Hut” 2026Webby Awards 2026
• © U by KotexU by Kotex “#itsnotmyperiod” 2016Dir. Floyd Russ · Ogilvy & Mather ColombiaEl Ojo de Iberoamérica Bronze 2016
• © Pizza HutPizza Hut “Pizza Before the Hut - The Big New Yorker” 2026Dir. Erich Joiner · VML
• © TruGreenTruGreen “Tea Time” 2025Dir. Erich Joiner · VML
• © TruGreenTruGreen “Croquet” 2025Dir. Erich Joiner · VML
• © OptimumOptimum “Fiber - Good News” 2025Dir. Leo Zuckerman · Saatchi & Saatchi - USA
• © OptimumOptimum “Mobile - Coming Home” 2025Dir. Leo Zuckerman · Saatchi & Saatchi - USA
• © DoorDashDoorDash “Unthawed” 2025Dir. Win Bates · Doordash
• © DoorDashDoorDash “Last Minute Rescue” 2025Dir. Win Bates · Doordash
• © TrexTrex “Regionals” 2025Dir. Bobbi & Brigg · BastionBUNTIN
• © TrexTrex “The 40th” 2025Dir. Bobbi & Brigg · BastionBUNTIN
• © Hormel Foods SalesHormel Foods Sales “SKIPPY - Tug” 2025Dir. Hannah Levy · BBDO MW
• © Hormel Foods SalesHormel Foods Sales “SKIPPY - Staring Problem” 2025Dir. Hannah Levy · BBDO MW
• © Gran CentenarioGran Centenario “Tequilla - Don't be a Gringo” 2025WAS
• © Under ArmourUnder Armour “Forever Is Made Now” 2024Dir. Wes Walker
• © goodboybobgoodboybob “Lab Rats” 2024Dir. Erich Joiner · Erich & Kallman
• © CrestCrest “x Oral B - Healthy Halloween Candy” 2024Dir. JJ Adler · Leo
• © ToyotaToyota “Voices” 2024Dir. Wes Walker · Burrell
• © PepsiPepsi “A.I. Can Do That” 2024Dir. Adriana Cruz · Makers
• © StarburstStarburst “Office” 2024Dir. Bobby and Brig · TBWA\Chicago
• © StarburstStarburst “Starburst - Kitchen” 2024Dir. Bobby and Brig · TBWA\Chicago
• © StarburstStarburst “Living Room” 2024Dir. Bobby and Brig · TBWA\Chicago

07 · For producers

What producers use Tool's page for

1. 01Who directs for Tool

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Tool's 67 commercials, with the agencies and awards.

   © Girls Who Code© Gatorade© Pizza Hut© U by Kotex

   Erich Joiner · Hannah Levy · Floyd RussOpen Tool in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Tool's work by year, brand and award in one place, and the companies with a similar body of work.

   © Nextel© Anthropic© Vanish© Old Spice

   Similar: Hungry Man, Biscuit Filmworks, SmugglerCompare in the library →

08 · Questions

About Tool