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Selleys “3 in 1” 2011

Selleys “3 in 1” (2011) is a Selleys commercial directed by Fiona McGee for Belgiovane Williams Mackay, produced by Good Oil. It won 3 awards, including One Show 2011 Silver Pencil — Consumer Television, Cannes Lions 2011 Film Bronze and Spikes Asia 2011 Bronze Film Home Furnishing, Appliances, Maintenance & Household Products.

A man tries to hire a handyman for odd jobs around the house, only to realize he's been outsmarted by his wife and ends up doing the work himself with Selleys 3-in-1.

Video: Selleys Australia on YouTube

Shot by shot

  1. Two men stand in front of a suburban house with a black ute parked on the street and a silver station wagon in the driveway.© Selleys0:00
  2. A man in a striped shirt and a black bag over his shoulder talks to another man, whose back is to the camera, on a suburban street during the day.© Selleys0:01
  3. A man with brown hair and a blue shirt talks to another man, whose back is to the camera, in an outdoor setting.© Selleys0:05
  4. A man in a striped shirt smiles at another man, whose back is to the camera, on a suburban street.© Selleys0:07
  5. A man in a blue shirt talks to another man, then looks down, in a suburban street during the day.© Selleys0:09
  6. A man in a striped shirt with a bag over his shoulder smiles and looks to his right, talking to someone off-screen in an outdoor setting.© Selleys0:11
  7. A man in khaki shorts kneels on a carpeted floor, pressing a white trim piece against a wall, with a Selleys 3-in-1 caulk gun lying nearby.© Selleys0:15
  8. A person's hand applies Selleys 3 in 1 sealant to a white window frame, sealing a gap with a smooth bead of caulk.© Selleys0:17
  9. A woman in an orange top looks up at a man on a ladder, who is partially visible, in a lush green backyard.© Selleys0:18
  10. A Selleys 3 in 1 sealant tube applies white sealant to a dark grey gutter and a cream-colored wall, with green foliage blurred in the background.© Selleys0:20
  11. A woman in an orange tank top looks up at a man on a ladder, who then looks at the camera and smiles in a suburban backyard.© Selleys0:21
  12. A Selleys 3-in-1 tube is shown on a white background, with text appearing next to it.© Selleys0:27

Stills © Selleys. Made by Belgiovane Williams Mackay, Good Oil and Fiona McGee.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Husband outsmarted by wife into DIY with Selleys 3-in-1.

Tagline: “If it's Selleys, it works.”

misunderstandingwife's clever planDIY humorreluctant heroproduct as solution

The cut

Length
30 s
Shots
12
Average shot
2.5 s

What creatives use Selleys “3 in 1” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Selleys “3 in 1”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men stand in front of a suburban house with a black ute parked on the street and a silver station wagon in the driveway.© SelleysA man in a striped shirt and a black bag over his shoulder talks to another man, whose back is to the camera, on a suburban street during the day.© SelleysA man with brown hair and a blue shirt talks to another man, whose back is to the camera, in an outdoor setting.© SelleysA man in a striped shirt smiles at another man, whose back is to the camera, on a suburban street.© Selleys
    Frames from Selleys “3 in 1”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Selleys “3 in 1” in order, with its length, framing and what happens in it.

    Two men stand in front of a suburban house with a black ute parked on the street and a silver station wagon in the driveway.© SelleysA man in a striped shirt and a black bag over his shoulder talks to another man, whose back is to the camera, on a suburban street during the day.© SelleysA man with brown hair and a blue shirt talks to another man, whose back is to the camera, in an outdoor setting.© SelleysA man in a striped shirt smiles at another man, whose back is to the camera, on a suburban street.© SelleysA man in a blue shirt talks to another man, then looks down, in a suburban street during the day.© SelleysA man in a striped shirt with a bag over his shoulder smiles and looks to his right, talking to someone off-screen in an outdoor setting.© Selleys
    Length: 30 s · Shots: 12 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a misunderstanding

    Before you present an idea, you need to know who has done it, and how.

    Selleys “3 in 1” is built on a misunderstanding. Search the library by idea to see every spot that uses it.

    Apple “Relax, It's iPhone – R.I.P. Leon”© AppleUber Eats “Pirate's Booty”© Uber EatsPeet’s Coffee “Peet’s Coffee for Coffee People & Disloyalty Program”© Peet’s CoffeeTelstra “Better On a Better Mobile Network”© Telstra
    Apple · Uber Eats · Peet’s Coffee · Telstra

More commercials by Fiona McGee

  • Booking.com "Mural" (2026) commercial still© Booking.comBooking.com “Mural” 2026Dir. Fiona McGee · Zulu Alpha Kilo
  • Reddit "People Are The Best - TV" (2026) commercial still© RedditReddit “People Are The Best - TV” 2026Dir. Fiona McGee · Mischief
  • Metcash, IGA "Separate Ways - Can't Believable Prices" (2026) commercial still© Metcash, IGAMetcash, IGA “Separate Ways - Can't Believable Prices” 2026Dir. Fiona McGee · Special
  • Kellogg’s "Coco Pops Chocos" (2025) commercial still© Kellogg’sKellogg’s “Coco Pops Chocos” 2025Dir. Fiona McGee · Bastion Australia
  • Boots "You're Never Too Far from a Pharmacist" (2025) commercial still© BootsBoots “You're Never Too Far from a Pharmacist” 2025Dir. Fiona McGee · VML
  • The Lott "The World Needs Wonder" (2025) commercial still© The LottThe Lott “The World Needs Wonder” 2025Dir. Fiona McGee · Special

More from Belgiovane Williams Mackay

  • BigPond Broadband "Education" (2006) commercial still© BigPond BroadbandBigPond Broadband “Education” 2006Dir. Vikki Blanche · Belgiovane Williams MackayLondon International Awards Winner 2006

Award-winning home commercials

Questions

Who directed the Selleys “3 in 1” commercial?

Fiona McGee directed it, produced by Good Oil, for the agency Belgiovane Williams Mackay.

Which agency made Selleys “3 in 1”?

Belgiovane Williams Mackay created it for Selleys (2011).

What awards did Selleys “3 in 1” win?

3 awards, including One Show 2011 Silver Pencil — Consumer Television, Cannes Lions 2011 Film Bronze and Spikes Asia 2011 Bronze Film Home Furnishing, Appliances, Maintenance & Household Products.

What is the tagline of Selleys “3 in 1”?

“If it's Selleys, it works.”

Sources for the credits and awards

oneclub.orgThe WorkThe Workweb.archive.orgweb.archive.org