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VISA “Tuk Tuk” 2003

VISA “Tuk Tuk” (2003) is a VISA commercial directed by Matt Murphy for BBDO Asia Pacific, produced by Good Oil. It won one award: LIA 2003 Winner — TV/Cinema / Sound Design.

Pierce Brosnan, as James Bond, navigates a chaotic Thai city in a tuk-tuk, causing mayhem before arriving at a formal event, where he pays with a Visa card.

Video: Goodoil Films on Vimeo

Shot by shot

  1. An overhead shot of a bustling street market with vendors, umbrellas, and vehicles, as the camera quickly pans down the street.© VISA0:00
  2. A man's eyes are reflected in a car's rearview mirror, looking intently forward while driving during the day.© VISA0:11
  3. A male tuk-tuk driver in a light blue shirt looks back at the camera with a wide, excited grin, while a man in a suit smiles behind him in a bustling street.© VISA0:17
  4. A man in a suit, Pierce Brosnan, looks intently forward while riding in a tuk-tuk through a busy, sunny outdoor market.© VISA0:23
  5. A tuk-tuk drives through a fancy restaurant, passing a waiter carrying a large platter of food, as diners look on.© VISA0:28
  6. A tuk-tuk speeds through a chaotic construction site, kicking up dust and narrowly avoiding workers and equipment, under a bright sunny sky.© VISA0:33
  7. A blue and yellow tuk-tuk drives past a fruit stand on a busy street in an Asian city during the day.© VISA0:40
  8. A tuk-tuk crashes into a flower truck, sending flowers flying into the air on a busy street in a city.© VISA0:45
  9. A man in a suit is seen from the chest up, holding onto the roof of a moving tuk-tuk, with a blurred background of a beach scene.© VISA0:50
  10. A male tuk-tuk driver, wearing a light blue shirt, turns his head and smiles at the camera while driving his yellow tuk-tuk.© VISA0:56
  11. A smiling Asian man in a light blue shirt stands in front of a colorful tuk-tuk that explodes into pieces, emitting smoke, outside a building.© VISA1:05
  12. A man in a suit and a woman in a red dress look back at the camera, standing in front of a building with plants and red and gold fabric.© VISA1:15

Stills © VISA. Made by BBDO Asia Pacific, Good Oil and Matt Murphy.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

James Bond in a tuk-tuk chase, using Visa to pay for the destruction.

Tagline: “All it takes.”

fish out of wateraction herochase sceneunexpected vehiclecomic relief sidekickpaying for damages

The cut

Length
90 s
Shots
81
Average shot
1.1 s

What creatives use VISA “Tuk Tuk” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of VISA “Tuk Tuk”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An overhead shot of a bustling street market with vendors, umbrellas, and vehicles, as the camera quickly pans down the street.© VISAA man's eyes are reflected in a car's rearview mirror, looking intently forward while driving during the day.© VISAA male tuk-tuk driver in a light blue shirt looks back at the camera with a wide, excited grin, while a man in a suit smiles behind him in a bustling street.© VISAA man in a suit, Pierce Brosnan, looks intently forward while riding in a tuk-tuk through a busy, sunny outdoor market.© VISA
    Frames from VISA “Tuk Tuk”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of VISA “Tuk Tuk” in order, with its length, framing and what happens in it.

    An overhead shot of a bustling street market with vendors, umbrellas, and vehicles, as the camera quickly pans down the street.© VISAA man's eyes are reflected in a car's rearview mirror, looking intently forward while driving during the day.© VISAA male tuk-tuk driver in a light blue shirt looks back at the camera with a wide, excited grin, while a man in a suit smiles behind him in a bustling street.© VISAA man in a suit, Pierce Brosnan, looks intently forward while riding in a tuk-tuk through a busy, sunny outdoor market.© VISAA tuk-tuk drives through a fancy restaurant, passing a waiter carrying a large platter of food, as diners look on.© VISAA tuk-tuk speeds through a chaotic construction site, kicking up dust and narrowly avoiding workers and equipment, under a bright sunny sky.© VISA
    Length: 90 s · Shots: 81 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    VISA “Tuk Tuk” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More commercials by Matt Murphy

  • Repco "Bathurst Bus Tours 15" (2025) commercial still© RepcoRepco “Bathurst Bus Tours 15” 2025Dir. Matt Murphy · Thinkerbell
  • Isuzu Australia Limited "Isuzu - Isuzu N Series - 9-speed Dual-Clutch Transmission" (2025) commercial still© Isuzu Australia LimitedIsuzu Australia Limited “Isuzu - Isuzu N Series - 9-speed Dual-Clutch Transmission” 2025Dir. Matt Murphy · Fenton Stephens
  • Toyota Hybrid "Something Big" (2024) commercial still© Toyota HybridToyota Hybrid “Something Big” 2024Dir. Matt Murphy · Saatchi & Saatchi Sydney
  • Honda "Civic - Road Music" (2024) commercial still© HondaHonda “Civic - Road Music” 2024Dir. Matt Murphy · Draftfcb
  • Toyota "Landcruiser - Born of the Earth" (2024) commercial still© ToyotaToyota “Landcruiser - Born of the Earth” 2024Dir. Matt Murphy · Saatchi & Saatchi Australia
  • Mazda "Magic of Imagination" (2023) commercial still© MazdaMazda “Magic of Imagination” 2023Dir. Matt Murphy · Clemenger BBDO

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the VISA “Tuk Tuk” commercial?

Matt Murphy directed it, produced by Good Oil, for the agency BBDO Asia Pacific.

Which agency made VISA “Tuk Tuk”?

BBDO Asia Pacific created it for VISA (2003).

What awards did VISA “Tuk Tuk” win?

1 awards, including LIA 2003 Winner — TV/Cinema / Sound Design.

What is the tagline of VISA “Tuk Tuk”?

“All it takes.”

Sources for the credits and awards

web.archive.org