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Toyota “Breaking Point” 2022

Toyota “Breaking Point” (2022) is a Toyota commercial directed by Adam Gunser for Saatchi & Saatchi / Sydney, produced by Good Oil. It won 2 awards, including shots Awards Asia Pacific 2022 Gold — Editing and LIA 2021 Bronze — TV/Cinema / Automotive.

A determined wheelchair athlete trains relentlessly, pushing past physical and mental barriers, supported by Toyota's innovative engineering, to achieve his dreams.

Video: The Editors on Vimeo

Shot by shot

  1. A male athlete in a tank top is seen from behind, silhouetted against a smoky, dimly lit background, preparing to run.© Toyota0:13
  2. A dark, smoky scene with a person in the foreground and bright headlights of a car in the background, creating a strong lens flare.© Toyota0:27
  3. A male wheelchair athlete in a tank top looks down, exhausted, as other athletes and a car with headlights on are visible in the background on a wet street at night.© Toyota0:31
  4. A bald man with red laser lines on his body floats in a white void, looking directly at the camera.© Toyota0:53
  5. A person's hand holds a pencil, drawing a line on a white sheet of paper in an interior setting.© Toyota0:55
  6. A person's hands meticulously sculpt a clay model with a wire tool, shaping a smooth, curved surface in a close-up shot.© Toyota0:58
  7. Two silhouetted people stand in a dark room, looking at a large projection of a technical drawing and text on a screen.© Toyota1:00
  8. A person in a white hazmat suit and face shield sprays a car part on a stand in a brightly lit, sterile white room with a Toyota logo on the wall.© Toyota1:01
  9. A female swimmer in a yellow cap and goggles splashes water in a pool, smiling with the word "WHAT" superimposed.© Toyota1:11
  10. Three young adults, two females and one male, sit on a couch in a living room, cheering excitedly while watching something off-screen, with the word "FEELING" superimposed.© Toyota1:12
  11. The Toyota logo is centered on a white background, flanked by the Australian Olympic Committee and Paralympics Australia logos.© Toyota1:12

Stills © Toyota. Made by Saatchi & Saatchi / Sydney, Good Oil and Adam Gunser.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Toyota's engineering helps Paralympians break barriers and achieve their dreams.

Tagline: “Oh, what a feeling. Toyota.”

underdog storyovercoming adversityintense training montagetechnological innovationtriumphant returnslow-motion action

The cut

Length
75 s
Shots
49
Average shot
1.5 s

What creatives use Toyota “Breaking Point” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Toyota “Breaking Point”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male athlete in a tank top is seen from behind, silhouetted against a smoky, dimly lit background, preparing to run.© ToyotaA dark, smoky scene with a person in the foreground and bright headlights of a car in the background, creating a strong lens flare.© ToyotaA male wheelchair athlete in a tank top looks down, exhausted, as other athletes and a car with headlights on are visible in the background on a wet street at night.© ToyotaA bald man with red laser lines on his body floats in a white void, looking directly at the camera.© Toyota
    Frames from Toyota “Breaking Point”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Toyota “Breaking Point” in order, with its length, framing and what happens in it.

    A male athlete in a tank top is seen from behind, silhouetted against a smoky, dimly lit background, preparing to run.© ToyotaA dark, smoky scene with a person in the foreground and bright headlights of a car in the background, creating a strong lens flare.© ToyotaA male wheelchair athlete in a tank top looks down, exhausted, as other athletes and a car with headlights on are visible in the background on a wet street at night.© ToyotaA bald man with red laser lines on his body floats in a white void, looking directly at the camera.© ToyotaA person's hand holds a pencil, drawing a line on a white sheet of paper in an interior setting.© ToyotaA person's hands meticulously sculpt a clay model with a wire tool, shaping a smooth, curved surface in a close-up shot.© Toyota
    Length: 75 s · Shots: 49 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Toyota “Breaking Point” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by Adam Gunser

  • Pedigree "Hard Man to Impress" (2017) commercial still© PedigreePedigree “Hard Man to Impress” 2017Dir. Adam Gunser · ColensoBBDO, New ZealandSpikes Asia Grand Prix 2017
  • Bank of Melbourne "If you have the will, we have the way" (2020) commercial still© Bank of MelbourneBank of Melbourne “If you have the will, we have the way” 2020Dir. Adam Gunser · Saatchi & Saatchi MelbourneNew York Festivals Gold 2020
  • L&P "Space Manu" (2022) commercial still© L&PL&P “Space Manu” 2022Dir. Adam Gunser · DDB New ZealandSpikes Asia Bronze 2022
  • Bank of New Zealand "Sorry Russell 30 sec" (2026) commercial still© Bank of New ZealandBank of New Zealand “Sorry Russell 30 sec” 2026Dir. Adam Gunser · Colenso BBDO
  • Virgin Australia "Velocity Frequent Flyer - Way to Go 30" (2026) commercial still© Virgin AustraliaVirgin Australia “Velocity Frequent Flyer - Way to Go 30” 2026Dir. Adam Gunser · Special
  • Set for Life "The Lott - Housemate - 30" (2026) commercial still© Set for LifeSet for Life “The Lott - Housemate - 30” 2026Dir. Adam Gunser · Special

More from Saatchi & Saatchi / Sydney

  • Toyota "In the Middle" (2024) commercial still© ToyotaToyota “In the Middle” 2024Dir. Tim Bullock · Saatchi & Saatchi / Sydneyshots Awards Gold 2024
  • Tooheys New "Fixing Things" (2010) commercial still© Tooheys NewTooheys New “Fixing Things” 2010Dir. Justin Kurzel · Saatchi & Saatchi / SydneyLondon International Awards Silver 2010
  • Pedestrian Council of Australia "Chopper Read - Killer" (2002) commercial still© Pedestrian Council of AustraliaPedestrian Council of Australia “Chopper Read - Killer” 2002Dir. David Gaddie · Saatchi & Saatchi / SydneyClio Awards Silver 2002

Award-winning auto commercials

Questions

Who directed the Toyota “Breaking Point” commercial?

Adam Gunser directed it, produced by Good Oil, for the agency Saatchi & Saatchi / Sydney.

Which agency made Toyota “Breaking Point”?

Saatchi & Saatchi / Sydney created it for Toyota (2022).

What awards did Toyota “Breaking Point” win?

2 awards, including shots Awards Asia Pacific 2022 Gold — Editing and LIA 2021 Bronze — TV/Cinema / Automotive.

What is the tagline of Toyota “Breaking Point”?

“Oh, what a feeling. Toyota.”

Sources for the credits and awards

shots2021.liaentries.com