framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Three Mobile “Jeff’s World” 2023

Three Mobile “Jeff’s World” (2023) is a Three Mobile commercial directed by Tomas Jonsgården for Boys + Girls. It won one award: British Arrows 2023 Craft Bronze — Animation: Cgi.

A family's pet bearded dragon, Jeff, embarks on an epic adventure through the city, all while being viewed through a smart home camera.

Video: Boys + Girls on YouTube

Shot by shot

  1. A small, light brown bearded dragon slowly emerges from behind a dark, reflective surface in a dimly lit interior.© Three Mobile0:00
  2. A scaly, reptilian hand with sharp claws presses down on a black smartphone on a reflective surface.© Three Mobile0:03
  3. A low-angle shot of people walking on a sunny city street, with buildings in the background and a woman in orange walking towards the camera.© Three Mobile0:06
  4. A low-angle shot of a busy city street with pedestrians walking past, and tall buildings in the background under a bright sky.© Three Mobile0:07
  5. A bearded dragon looks directly at the camera, its head slightly tilted, with blurred people and a bright sky in the background.© Three Mobile0:10
  6. A fly crawls on a scoop of melting ice cream that has fallen out of a waffle cone onto a surface.© Three Mobile0:13
  7. A basset hound dog sits on a sunny brick sidewalk, looking at the camera, as people walk past its owner's legs in a busy street.© Three Mobile0:16
  8. A bearded dragon looks directly into the camera through a circular opening, with a city street visible in the background.© Three Mobile0:19
  9. A diverse group of teens and young adults skateboard and bike in a sunny urban skatepark with a city skyline in the background.© Three Mobile0:21
  10. A CGI lizard with a spiky head and light brown scales climbs out of a black car's sunroof, looking around with its mouth open and tongue out in a sunny urban setting.© Three Mobile0:25
  11. A bearded dragon with its mouth open looks up at a security camera on a shelf next to a window with plants.© Three Mobile0:28
  12. A family of three, a mother, father, and daughter, are sitting in a car, with the daughter holding a phone and the parents looking at her.© Three Mobile0:32

Stills © Three Mobile. Made by Boys + Girls and Tomas Jonsgården.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A pet lizard's epic journey through a smart home camera's perspective.

Tagline: “Jeff's World. Powered by Three.”

animal protagonistminiature worldsmart home techurban adventurehidden camera perspective

The cut

Length
41 s
Shots
20
Average shot
2.1 s
Format
mixed

What creatives use Three Mobile “Jeff’s World” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Three Mobile “Jeff’s World”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A small, light brown bearded dragon slowly emerges from behind a dark, reflective surface in a dimly lit interior.© Three MobileA scaly, reptilian hand with sharp claws presses down on a black smartphone on a reflective surface.© Three MobileA low-angle shot of people walking on a sunny city street, with buildings in the background and a woman in orange walking towards the camera.© Three MobileA low-angle shot of a busy city street with pedestrians walking past, and tall buildings in the background under a bright sky.© Three Mobile
    Frames from Three Mobile “Jeff’s World”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Three Mobile “Jeff’s World” in order, with its length, framing and what happens in it.

    A small, light brown bearded dragon slowly emerges from behind a dark, reflective surface in a dimly lit interior.© Three MobileA scaly, reptilian hand with sharp claws presses down on a black smartphone on a reflective surface.© Three MobileA low-angle shot of people walking on a sunny city street, with buildings in the background and a woman in orange walking towards the camera.© Three MobileA low-angle shot of a busy city street with pedestrians walking past, and tall buildings in the background under a bright sky.© Three MobileA bearded dragon looks directly at the camera, its head slightly tilted, with blurred people and a bright sky in the background.© Three MobileA fly crawls on a scoop of melting ice cream that has fallen out of a waffle cone onto a surface.© Three Mobile
    Length: 41 s · Shots: 20 · Average shot: 2.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a animal protagonist

    Before you present an idea, you need to know who has done it, and how.

    Three Mobile “Jeff’s World” is built on a animal protagonist. Search the library by idea to see every spot that uses it.

    VOLKSWAGEN POLO “Dog”© VOLKSWAGEN POLOCOOP Naturaplan “Franky”© COOP NaturaplanDisneyland Paris “The little duck”© Disneyland ParisSamsung “Ostrich”© Samsung
    VOLKSWAGEN POLO · COOP Naturaplan · Disneyland Paris · Samsung

More commercials by Tomas Jonsgården

More from Boys + Girls

  • Three Ireland "The Connected Island" (2022) commercial still© Three IrelandThree Ireland “The Connected Island” 2022Boys + GirlsEffie Awards Gold 2022
  • Three Mobile Ireland "The Loneliest Whale" (2016) commercial still© Three Mobile IrelandThree Mobile Ireland “The Loneliest Whale” 2016Dir. Tom Tagholm · Boys + GirlsCreative Circle Silver 2016
  • Three "Make up Tutorial" (2018) commercial still© ThreeThree “Make up Tutorial” 2018Dir. Mark Albiston · Boys + GirlsKinsale Sharks Bronze 2018
  • Skoda "Made for Ireland Part 2" (2017) commercial still© SkodaSkoda “Made for Ireland Part 2” 2017Dir. Richie Smyth · Boys + GirlsKinsale Sharks Bronze 2017
  • Re-turn "It Right" (2026) commercial still© Re-turnRe-turn “It Right” 2026Dir. Guy Manwaring · Boys + Girls
  • SSE Airtricity "A Different Kind of Energy" (2026) commercial still© SSE AirtricitySSE Airtricity “A Different Kind of Energy” 2026Dir. Guy Manwaring · Boys + Girls

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Three Mobile “Jeff’s World” commercial?

Tomas Jonsgården directed it, for the agency Boys + Girls.

Which agency made Three Mobile “Jeff’s World”?

Boys + Girls created it for Three Mobile (2023).

What awards did Three Mobile “Jeff’s World” win?

1 awards, including British Arrows 2023 Craft Bronze — Animation: Cgi.

What is the tagline of Three Mobile “Jeff’s World”?

“Jeff's World. Powered by Three.”

Sources for the credits and awards

britisharrows.com