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Skoda “Made for Ireland Part 2” 2017

Skoda “Made for Ireland Part 2” (2017) is a Skoda commercial directed by Richie Smyth for Boys + Girls. It won one award: Kinsale Sharks 2017 Bronze Film Craft (A.Irish Film Craft - Tv/Online Or Cinema) - 4.Best Editing.

This ad showcases various Skoda car models navigating diverse Irish landscapes and urban settings, highlighting their versatility and suitability for everyday Irish life and adventures.

Video: Škoda Ireland on YouTube

Shot by shot

  1. A silver Skoda car drives towards the camera on a narrow, rocky dirt road in a rural, mountainous landscape.© Skoda0:00
  2. A man in his 50s drives a white Skoda car on a country road, seen through the windshield.© Skoda0:02
  3. A person in a trench coat closes a car door in the rain at night, with a modern building in the background.© Skoda0:05
  4. A person in a trench coat walks past a car window, which is covered in raindrops, on a dark, rainy street at night.© Skoda0:06
  5. A young woman with curly hair sits in the passenger seat of a car, looking out the window as two other people load luggage into the back.© Skoda0:09
  6. A man in a dark jacket and jeans walks towards a white Skoda car with a yellow wheel clamp on a residential street in Ireland during the day.© Skoda0:11
  7. A silver Skoda Superb car is parked on a narrow country road as a herd of black and white cows walk past it, with people in the background.© Skoda0:16
  8. Two cyclists ride their bikes on a paved road, with a close-up on the rear wheel and gears of one bike.© Skoda0:20
  9. A grey Skoda Superb Combi with its boot open is parked on a grassy field as two boys run past, one carrying a rugby ball.© Skoda0:24
  10. Three young boys in sports gear are crammed in the back seat of a car, with a football visible in the foreground.© Skoda0:28
  11. A woman with dark hair drives a car at night, with city lights blurred in the background, and text on screen.© Skoda0:30
  12. A brown Skoda Yeti SUV drives through shallow ocean water, creating large splashes, with a man visible in the driver's seat.© Skoda0:34

Stills © Skoda. Made by Boys + Girls and Richie Smyth.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Skoda cars are perfectly suited for the diverse and unique challenges of Irish life.

Tagline: “It might not be made here, but everything about a Skoda is made for Ireland.”

slice of life vignettesshow, don't telleveryday challengesdiverse landscapesproduct as solution

The cut

Length
40 s
Shots
32
Average shot
1.3 s

What creatives use Skoda “Made for Ireland Part 2” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Skoda “Made for Ireland Part 2”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A silver Skoda car drives towards the camera on a narrow, rocky dirt road in a rural, mountainous landscape.© SkodaA man in his 50s drives a white Skoda car on a country road, seen through the windshield.© SkodaA person in a trench coat closes a car door in the rain at night, with a modern building in the background.© SkodaA person in a trench coat walks past a car window, which is covered in raindrops, on a dark, rainy street at night.© Skoda
    Frames from Skoda “Made for Ireland Part 2”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Skoda “Made for Ireland Part 2” in order, with its length, framing and what happens in it.

    A silver Skoda car drives towards the camera on a narrow, rocky dirt road in a rural, mountainous landscape.© SkodaA man in his 50s drives a white Skoda car on a country road, seen through the windshield.© SkodaA person in a trench coat closes a car door in the rain at night, with a modern building in the background.© SkodaA person in a trench coat walks past a car window, which is covered in raindrops, on a dark, rainy street at night.© SkodaA young woman with curly hair sits in the passenger seat of a car, looking out the window as two other people load luggage into the back.© SkodaA man in a dark jacket and jeans walks towards a white Skoda car with a yellow wheel clamp on a residential street in Ireland during the day.© Skoda
    Length: 40 s · Shots: 32 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a slice of life vignettes

    Before you present an idea, you need to know who has done it, and how.

    Skoda “Made for Ireland Part 2” is built on a slice of life vignettes. Search the library by idea to see every spot that uses it.

    Burger King “Tiempos aún más confusos”© Burger KingBT “It's Good to Talk”© BTDown “Tan como tú”© DownBodyform “Never Just a Period”© Bodyform
    Burger King · BT · Down · Bodyform

More commercials by Richie Smyth

  • Guinness "Anticipation" (2024) commercial still© GuinnessGuinness “Anticipation” 2024Dir. Richie Smyth · Arks
  • Kathleen Goulding "CSO Census 2022" (2022) commercial still© Kathleen GouldingKathleen Goulding “CSO Census 2022” 2022Dir. Richie Smyth · The Core Agency

More from Boys + Girls

  • Three Ireland "The Connected Island" (2022) commercial still© Three IrelandThree Ireland “The Connected Island” 2022Boys + GirlsEffie Awards Gold 2022
  • Three Mobile Ireland "The Loneliest Whale" (2016) commercial still© Three Mobile IrelandThree Mobile Ireland “The Loneliest Whale” 2016Dir. Tom Tagholm · Boys + GirlsCreative Circle Silver 2016
  • Three Mobile "Jeff’s World" (2023) commercial still© Three MobileThree Mobile “Jeff’s World” 2023Dir. Tomas Jonsgården · Boys + GirlsBritish Arrows Bronze 2023
  • Three "Make up Tutorial" (2018) commercial still© ThreeThree “Make up Tutorial” 2018Dir. Mark Albiston · Boys + GirlsKinsale Sharks Bronze 2018
  • Jacob’s "Namaste" (2026) commercial still© Jacob’sJacob’s “Namaste” 2026Dir. Tomas Jonsgården · Boys + Girls
  • Re-turn "It Right" (2026) commercial still© Re-turnRe-turn “It Right” 2026Dir. Guy Manwaring · Boys + Girls

Award-winning auto commercials

Questions

Who directed the Skoda “Made for Ireland Part 2” commercial?

Richie Smyth directed it, for the agency Boys + Girls.

Which agency made Skoda “Made for Ireland Part 2”?

Boys + Girls created it for Skoda (2017).

What awards did Skoda “Made for Ireland Part 2” win?

1 awards, including Kinsale Sharks 2017 Bronze Film Craft (A.Irish Film Craft - Tv/Online Or Cinema) - 4.Best Editing.

What is the tagline of Skoda “Made for Ireland Part 2”?

“It might not be made here, but everything about a Skoda is made for Ireland.”

Sources for the credits and awards

web.archive.orgweb.archive.org