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ITV “Britain Get Talking” 2020

ITV “Britain Get Talking” (2020) is an ITV commercial directed by Nez (only Tune Back In for Uncommon Creative Studio, produced by Pulse Films (only Tune Back In and Silent Ad Takeover films). It won 6 awards, including Creative Circle 2020 Gold of Golds, British Arrows 2020 Silver — Integrated and Creative Review Ads of the Year 2020.

A montage of celebrities and everyday people sharing heartfelt video messages during lockdown, emphasizing the importance of communication and mutual support.

Video: ITV on YouTube

Shot by shot

  1. A woman with light skin and hair pulled back smiles and talks directly into the camera, wearing a yellow top and a lanyard.© ITV0:00
  2. A young woman with blonde hair and a black headband looks directly at the camera, speaking with a slightly sad expression in an interior setting.© ITV0:05
  3. A young woman with glasses and long dark hair, wearing a black top, talks to the camera in a cozy living room at night.© ITV0:12
  4. A young woman with glasses pets a black cat while lying on a bed, filmed from a phone's perspective in a cozy room.© ITV0:20
  5. Gordon Ramsay, a male in his 50s, wearing a grey hoodie, speaks directly to the camera in a kitchen.© ITV0:26
  6. A blonde woman with blue eyes and a beige cardigan speaks directly to the camera in a medium shot, indoors.© ITV0:37
  7. A bald man in his 30s, wearing a white t-shirt, talks directly to the camera from his bed in a bedroom.© ITV0:40
  8. A young girl in a yellow top holds a small fairy doll, smiling at the camera next to a man in a black t-shirt, outdoors by a car.© ITV0:43
  9. A man in his 30s, wearing a grey hoodie and jeans, crouches outdoors in a garden with daffodils, speaking directly to the camera.© ITV0:50
  10. A young man in a Denver Broncos sweatshirt and baseball cap talks directly to the camera, gesturing with his hands in an interior setting.© ITV0:59
  11. A woman with long blonde hair and a patterned top speaks directly to the camera, gesturing with her hand in an interior setting.© ITV1:08
  12. A young woman with red hair and a tiger-striped shirt looks directly at the camera, speaking in a close-up shot.© ITV1:11

Stills © ITV. Made by Uncommon Creative Studio, Pulse Films (only Tune Back In and Silent Ad Takeover films) and Nez (only Tune Back In.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrities and public share video messages to encourage connection during lockdown.

Tagline: “Apart. But never alone. We've never needed each other more. Post a video message now with #BritainGetTalking @ITV”

celebrity endorsementuser-generated content stylemessages of hopecommunity supportdirect address to camerapandemic response

The cut

Length
90 s
Shots
43
Average shot
2.1 s

What creatives use ITV “Britain Get Talking” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of ITV “Britain Get Talking”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with light skin and hair pulled back smiles and talks directly into the camera, wearing a yellow top and a lanyard.© ITVA young woman with blonde hair and a black headband looks directly at the camera, speaking with a slightly sad expression in an interior setting.© ITVA young woman with glasses and long dark hair, wearing a black top, talks to the camera in a cozy living room at night.© ITVA young woman with glasses pets a black cat while lying on a bed, filmed from a phone's perspective in a cozy room.© ITV
    Frames from ITV “Britain Get Talking”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of ITV “Britain Get Talking” in order, with its length, framing and what happens in it.

    A woman with light skin and hair pulled back smiles and talks directly into the camera, wearing a yellow top and a lanyard.© ITVA young woman with blonde hair and a black headband looks directly at the camera, speaking with a slightly sad expression in an interior setting.© ITVA young woman with glasses and long dark hair, wearing a black top, talks to the camera in a cozy living room at night.© ITVA young woman with glasses pets a black cat while lying on a bed, filmed from a phone's perspective in a cozy room.© ITVGordon Ramsay, a male in his 50s, wearing a grey hoodie, speaks directly to the camera in a kitchen.© ITVA blonde woman with blue eyes and a beige cardigan speaks directly to the camera in a medium shot, indoors.© ITV
    Length: 90 s · Shots: 43 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    ITV “Britain Get Talking” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

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Questions

Who directed the ITV “Britain Get Talking” commercial?

Nez (only Tune Back In directed it, produced by Pulse Films (only Tune Back In and Silent Ad Takeover films), for the agency Uncommon Creative Studio.

Which agency made ITV “Britain Get Talking”?

Uncommon Creative Studio created it for ITV (2020).

What awards did ITV “Britain Get Talking” win?

6 awards, including Creative Circle 2020 Gold of Golds, British Arrows 2020 Silver — Integrated, Creative Circle 2020 Silver FILM - Best Film for Positive Change (campaign) and British Arrows 2020 Bronze — The Power Of Film.

What is the tagline of ITV “Britain Get Talking”?

“Apart. But never alone. We've never needed each other more. Post a video message now with #BritainGetTalking @ITV”

Sources for the credits and awards

britisharrows.comweb.archive.orgcreativecircle.co.ukcreativereview.co.uk