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On The Beach “Everything's Better On The Beach” 2020

On The Beach “Everything's Better On The Beach” (2020) is an On The Beach commercial directed by Jeff Low for Uncommon Creative Studio, produced by Biscuit Filmworks. It won one award: British Arrows 2020 Bronze — Transport & Tourism.

Iggy Pop narrates a commercial for On The Beach, reflecting on the challenges of the past year and the joy of a dream holiday.

Video: On the Beach Holidays on YouTube

Shot by shot

  1. A shirtless, bearded man with a neck brace dances on a wooden pier, with the ocean and mountains in the background under a clear sky.© On The Beach0:00
  2. A diverse group of people of all ages and body types run joyfully along a sunny beach, with the ocean sparkling in the background.© On The Beach0:09
  3. A diverse group of people, mostly in their 20s-40s, run joyfully towards the ocean on a beach at golden hour.© On The Beach0:48
  4. A diverse group of people, including an older man with a long white beard and a young person with curly hair, run joyfully on a sunny beach.© On The Beach0:53
  5. A diverse group of young adults in swimwear runs joyfully along a sandy beach towards the turquoise ocean under a golden sky.© On The Beach1:02
  6. On The Beach “Everything's Better On The Beach”, shot 10© On The Beach1:08
  7. A group of diverse men, shirtless and wearing swim trunks, run joyfully along a sunny beach with the ocean in the background during golden hour.© On The Beach1:14
  8. A diverse group of young adults in swimsuits joyfully run into the ocean on a sunny day at a tropical beach.© On The Beach1:18
  9. A diverse group of people in swimsuits run into the ocean, splashing through the waves on a sunny day at the beach.© On The Beach1:23
  10. A diverse group of young adults in swimsuits splash and play in the shallow turquoise ocean water on a sunny day at a beach.© On The Beach1:26
  11. A group of diverse people, some shirtless, some in swimwear, are seen in slow motion, jumping and splashing in the ocean water, with bright sunlight in the background.© On The Beach1:32
  12. Iggy Pop, shirtless in patterned swim shorts, stands on a sandy beach, looking around under a bright blue sky with scattered clouds.© On The Beach1:40

Stills © On The Beach. Made by Uncommon Creative Studio, Biscuit Filmworks and Jeff Low.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Iggy Pop's voiceover contrasts a tough year with the joy of a beach holiday.

Tagline: “Everything's better on the beach. And it's ready when you are. Atol protected.”

celebrity voiceovercontrast between past and presentgroup running in slow motionjoyful escapedream sequenceovercoming adversity

The cut

Length
120 s
Shots
23
Average shot
5.2 s

What creatives use On The Beach “Everything's Better On The Beach” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of On The Beach “Everything's Better On The Beach”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A shirtless, bearded man with a neck brace dances on a wooden pier, with the ocean and mountains in the background under a clear sky.© On The BeachA diverse group of people of all ages and body types run joyfully along a sunny beach, with the ocean sparkling in the background.© On The BeachA diverse group of people, mostly in their 20s-40s, run joyfully towards the ocean on a beach at golden hour.© On The BeachA diverse group of people, including an older man with a long white beard and a young person with curly hair, run joyfully on a sunny beach.© On The Beach
    Frames from On The Beach “Everything's Better On The Beach”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of On The Beach “Everything's Better On The Beach” in order, with its length, framing and what happens in it.

    A shirtless, bearded man with a neck brace dances on a wooden pier, with the ocean and mountains in the background under a clear sky.© On The BeachA diverse group of people of all ages and body types run joyfully along a sunny beach, with the ocean sparkling in the background.© On The BeachA diverse group of people, mostly in their 20s-40s, run joyfully towards the ocean on a beach at golden hour.© On The BeachA diverse group of people, including an older man with a long white beard and a young person with curly hair, run joyfully on a sunny beach.© On The BeachA diverse group of young adults in swimwear runs joyfully along a sandy beach towards the turquoise ocean under a golden sky.© On The BeachOn The Beach “Everything's Better On The Beach”, 1:08© On The Beach
    Length: 120 s · Shots: 23 · Average shot: 5.2 s

  3. 03Ad ideas: every spot built on a celebrity voiceover

    Before you present an idea, you need to know who has done it, and how.

    On The Beach “Everything's Better On The Beach” is built on a celebrity voiceover. Search the library by idea to see every spot that uses it.

    Gatorade “Sisters in Sweat”© GatoradeBritish Telecom “Professor Hawking”© British TelecomFord “Welcome to the Herd”© FordFord Mustang “A New Breed”© Ford Mustang
    Gatorade · British Telecom · Ford · Ford Mustang

More commercials by Jeff Low

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  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the On The Beach “Everything's Better On The Beach” commercial?

Jeff Low directed it, produced by Biscuit Filmworks, for the agency Uncommon Creative Studio.

Which agency made On The Beach “Everything's Better On The Beach”?

Uncommon Creative Studio created it for On The Beach (2020).

What awards did On The Beach “Everything's Better On The Beach” win?

1 awards, including British Arrows 2020 Bronze — Transport & Tourism.

What is the tagline of On The Beach “Everything's Better On The Beach”?

“Everything's better on the beach. And it's ready when you are. Atol protected.”

Sources for the credits and awards

britisharrows.com