framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Itv “Great Characters Make Great Drama: The Patriarch” 2019

Itv “Great Characters Make Great Drama: The Patriarch” (2019) is an Itv commercial directed by James Marsh for Uncommon Creative Studio, produced by Pulse Films. It won one award: D&AD 2019 Wood Pencil — Film Advertising / Cinema Commercials 61-120 seconds.

A mysterious patriarch in a fedora and trench coat navigates a misty, eerie forest with a burning car, reflecting on the nature of great drama and the characters we love.

Video: ITV on YouTube

Shot by shot

  1. A man in a fedora and trench coat stands next to a burning car in a forest, looking off-screen with a serious expression.© Itv0:00
  2. A man in a fedora and trench coat walks through a misty, dark landscape with bare trees and a brick building in the background, looking directly at the camera.© Itv0:03
  3. A man in a dark coat holds a smoking revolver, standing in a forest with a burning car in the background.© Itv0:18
  4. A man in his 60s, wearing a hat and coat, looks around with a worried expression in a misty forest.© Itv0:37
  5. A man in his 60s, wearing a dark coat and fedora, leans against a brick wall in a misty forest, looking concerned.© Itv0:48
  6. A man in his 50s or 60s, wearing a blue fedora and trench coat, leans against a brick wall in a misty forest, looking concerned.© Itv0:52
  7. A man in a fedora and trench coat leans against a brick wall, looking concerned, with a misty forest in the background.© Itv0:55
  8. A man in a dark coat and fedora walks past a brick building with broken windows, looking into a misty forest.© Itv0:58
  9. A man in a fedora and trench coat leans against a brick wall in a misty forest, looking around with a worried expression.© Itv0:59
  10. A man's hands are seen in a close-up shot, loading a single bullet into a revolver in a dimly lit interior.© Itv1:15
  11. A man in a dark coat and fedora hat looks distressed, leaning against a brick wall with a fire burning in the background.© Itv1:16
  12. A low-angle shot looks up at tall, dark pine trees swaying against a bright, overcast sky in a forest.© Itv1:19

Stills © Itv. Made by Uncommon Creative Studio, Pulse Films and James Marsh.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A dramatic monologue by a mysterious character about the power of great drama.

Tagline: “Great characters make great drama.”

mysterious strangerfilm noir aestheticburning carmisty forestphilosophical monologuehidden danger

The cut

Length
92 s
Shots
31
Average shot
3.0 s

What creatives use Itv “Great Characters Make Great Drama: The Patriarch” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Itv “Great Characters Make Great Drama: The Patriarch”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a fedora and trench coat stands next to a burning car in a forest, looking off-screen with a serious expression.© ItvA man in a fedora and trench coat walks through a misty, dark landscape with bare trees and a brick building in the background, looking directly at the camera.© ItvA man in a dark coat holds a smoking revolver, standing in a forest with a burning car in the background.© ItvA man in his 60s, wearing a hat and coat, looks around with a worried expression in a misty forest.© Itv
    Frames from Itv “Great Characters Make Great Drama: The Patriarch”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Itv “Great Characters Make Great Drama: The Patriarch” in order, with its length, framing and what happens in it.

    A man in a fedora and trench coat stands next to a burning car in a forest, looking off-screen with a serious expression.© ItvA man in a fedora and trench coat walks through a misty, dark landscape with bare trees and a brick building in the background, looking directly at the camera.© ItvA man in a dark coat holds a smoking revolver, standing in a forest with a burning car in the background.© ItvA man in his 60s, wearing a hat and coat, looks around with a worried expression in a misty forest.© ItvA man in his 60s, wearing a dark coat and fedora, leans against a brick wall in a misty forest, looking concerned.© ItvA man in his 50s or 60s, wearing a blue fedora and trench coat, leans against a brick wall in a misty forest, looking concerned.© Itv
    Length: 92 s · Shots: 31 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a mysterious stranger

    Before you present an idea, you need to know who has done it, and how.

    Itv “Great Characters Make Great Drama: The Patriarch” is built on a mysterious stranger. Search the library by idea to see every spot that uses it.

    Absolut “The White Russian”© AbsolutAnheuser Busch “Pale Rider”© Anheuser BuschSpaten “Multiverso da Força”© SpatenChicken Licken “Icelandic Boy”© Chicken Licken
    Absolut · Anheuser Busch · Spaten · Chicken Licken

More commercials by James Marsh

  • The Guardian "Hope Is Power" (2020) commercial still© The GuardianThe Guardian “Hope Is Power” 2020Dir. James Marsh · Uncommon Creative StudioBritish Arrows Silver 2020
  • Age UK "Questionable Value" (2024) commercial still© Age UKAge UK “Questionable Value” 2024Dir. James Marsh · Neverland
  • Edeka "The Festival" (2023) commercial still© EdekaEdeka “The Festival” 2023Dir. James Marsh
  • ITV "Creates - The Guvnor" (2019) commercial still© ITVITV “Creates - The Guvnor” 2019Dir. James Marsh · Uncommon

More from Uncommon Creative Studio

Award-winning media & entertainment commercials

Questions

Who directed the Itv “Great Characters Make Great Drama: The Patriarch” commercial?

James Marsh directed it, produced by Pulse Films, for the agency Uncommon Creative Studio.

Which agency made Itv “Great Characters Make Great Drama: The Patriarch”?

Uncommon Creative Studio created it for Itv (2019).

What awards did Itv “Great Characters Make Great Drama: The Patriarch” win?

1 awards, including D&AD 2019 Wood Pencil — Film Advertising / Cinema Commercials 61-120 seconds.

What is the tagline of Itv “Great Characters Make Great Drama: The Patriarch”?

“Great characters make great drama.”

Sources for the credits and awards

dandad.org