framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation
Mercado McCann logo

advertising agency

Mercado McCann

Mercado McCann is a advertising agency. FrameThrower's visual library has 30 Mercado McCann commercials (2015–2026), cut shot by shot, 18 of them award-winning, for clients including TyC Sports, Juegos Olímpicos, Paladini and Schneider, directed by Watta Fernández, Juan Taratuto and Pucho Mentasti among others.

Visit mercadomccann.com
30
Commercials in our library
18
Award-winning
2015–2026
Active

01 · Featured

Mercado McCann's most awarded commercial

Video: TyC Sports on YouTube

El Ojo de Iberoamérica Grand Prix 2017

TyC Sports “Culo y Calzón” 2017

Two inseparable friends, nicknamed "Ass" and "Underpants," face a crisis when one leaves his son with the other, leading to a betrayal over football team loyalties.

Directed by Watta Fernández · Mercado McCann · La Doble A

See the spot →

02 · Directors

Notable directors at Mercado McCann

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Mercado McCann's clients

Every brand in the library, by award-winning work.

  • TyC Sports2015–2025

    9 commercials · 8 award-winning

  • Juegos Olímpicos2016–2021

    2 commercials · 2 award-winning

  • Paladini2017–2022

    2 commercials · 1 award-winning

  • Schneider2024

    1 commercials · 1 award-winning

  • Matarazzo de Molinos Río2020

    1 commercials · 1 award-winning

  • Diario Perfil2019

    1 commercials · 1 award-winning

  • Fravega2018

    1 commercials · 1 award-winning

  • Philco2017

    1 commercials · 1 award-winning

  • Banco Galicia2017

    1 commercials · 1 award-winning

  • Rapipago2017

    1 commercials · 1 award-winning

  • YPF2020–2026

    4 commercials

  • Amazon2026

    3 commercials

Also: Coca-Cola, Galicia, NARANJA X

04 · Works with

Who Mercado McCann works with

From the credits: the companies behind the spots, by number of spots.

Production companies Mercado McCann hires

05 · Awards

Mercado McCann's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 18

    El Ojo de Iberoamérica

    1 top prize

Top award-winning spots

  • El Ojo de Iberoamérica Grand Prix 2017TyC Sports “Culo y Calzón”
  • El Ojo de Iberoamérica Gold 2024TyC Sports “Hotel La Argentina”
  • El Ojo de Iberoamérica Gold 2017TyC Sports “ConverSOS”
  • El Ojo de Iberoamérica Silver 2025TyC Sports “Amor arbitrario”
  • El Ojo de Iberoamérica Silver 2018Fravega “Fábregas”
  • El Ojo de Iberoamérica Silver 2017Philco “Eutanasia”
  • El Ojo de Iberoamérica Silver 2016Juegos Olímpicos “Preguntas”
  • El Ojo de Iberoamérica Bronze 2024Schneider “Pasado perfecto”

Company honours

  • Most Awarded Agency in Argentina (2016)thedrum.com
  • Agency of the Year, El Ojo de Iberoamerica (2016)thedrum.com

06 · Work

Commercials by Mercado McCann

Our visual library has 30 Mercado McCann commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2020
2025

Latest

YPF “Simbiosis” (2026)© YPFYPF “Simbiosis” 2026
Amazon “Ramadan” (2026)© AmazonAmazon “Ramadan” 2026
Amazon “Ramadan” (2026)© AmazonAmazon “Ramadan” 2026
Amazon “Ramadan” (2026)© AmazonAmazon “Ramadan” 2026
NARANJA X “World Cup Surnames” (2026)© NARANJA XNARANJA X “World Cup Surnames” 2026

Most awarded

07 · For producers

What producers use Mercado McCann's page for

  1. 01Who Mercado McCann hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind Mercado McCann's 30 commercials, spot by spot.

    TyC Sports “Culo y Calzón”© TyC SportsTyC Sports “Hotel La Argentina”© TyC SportsTyC Sports “ConverSOS”© TyC SportsTyC Sports “Amor arbitrario”© TyC Sports
    Watta Fernández · Juan Taratuto · Felipe Gomez Aparicio

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    Mercado McCann's work by year, brand and award in one place, and the companies with a similar body of work.

    Wieden+Kennedy© DoorDashBBDO© PETAOgilvy© Dove72andSunny© Smirnoff
    Similar: Wieden+Kennedy, BBDO, Ogilvy

08 · News

Mercado McCann in the news

The latest stories we could source.

  • 2026-06YPF Campaign Celebrates Energy Exchange Between Argentina's Team and SupportersLBB
  • 2025-08argentinacine, YPF and Mercado McCann Drop a Bold Love Letter to Argentina's PowerhouseLBB
  • 2025-06Mercado McCann and Bank Galicia Reunite Iconic Couple with Teaser-Fuelled CampaignLBB

09 · Questions

About Mercado McCann

What commercials has Mercado McCann made?+

30 in the library, 2015–2026, including TyC Sports “Culo y Calzón”, TyC Sports “Hotel La Argentina”, TyC Sports “ConverSOS” and TyC Sports “Amor arbitrario”.

Which directors does Mercado McCann work with?+

Watta Fernández (7), Juan Taratuto (4), Felipe Gomez Aparicio (3), Pucho Mentasti (2), Sebastian Schor (1) and Martín de Escalada (1).

What awards has Mercado McCann's work won?+

18 award-winning spots, including El Ojo de Iberoamérica Grand Prix 2017 for TyC Sports “Culo y Calzón”, El Ojo de Iberoamérica Gold 2024 for TyC Sports “Hotel La Argentina” and El Ojo de Iberoamérica Gold 2017 for TyC Sports “ConverSOS”.

Who are Mercado McCann's clients?+

In the library: TyC Sports (9 commercials, 2015–2025), Juegos Olímpicos (2 commercials, 2016–2021), Paladini (2 commercials, 2017–2022), Schneider (1 commercials, 2024–2024), Matarazzo de Molinos Río (1 commercials, 2020–2020) and Diario Perfil (1 commercials, 2019–2019).

10 · Discover

Other agencies with similar work

Not connected to Mercado McCann: matched by the ideas, tone and categories of their commercials.