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Banco Galicia “Eau de Garrón” 2017

Banco Galicia “Eau de Garrón” (2017) is a Banco Galicia commercial directed by Juan Taratuto for Mercado McCann, produced by Concreto Films. It won one award: El Ojo de Iberoamérica 2017 Bronze Film – FL8: Instituciones y servicios financieros.

A couple discusses how their relationship would be if they were the face of a perfume brand instead of a bank, leading to a humorous, dramatic, and ultimately reassuring comparison.

Video: DossierNet on YouTube

Shot by shot

  1. A woman in a black leather jacket and polka dot skirt looks at handbags in a store window, while a man in glasses and a plaid shirt walks past her in a shopping mall.© Banco Galicia0:00
  2. A woman with dark hair, wearing a black leather jacket and a patterned skirt, looks thoughtfully at a store window in a brightly lit shopping mall.© Banco Galicia0:01
  3. A woman in a black and white skirt looks thoughtfully at a man's back in a brightly lit shopping mall.© Banco Galicia0:06
  4. A man and woman in masquerade masks embrace at a party, while another woman in a mask looks on in a black and white shot.© Banco Galicia0:13
  5. A man in a white jacket and black mask holds a woman's hand as they walk away from a party at night.© Banco Galicia0:17
  6. A man in a black mask and white jacket looks around with a surprised expression in a dimly lit interior.© Banco Galicia0:19
  7. A group of people in formal wear and masks mingle at a party, with some dancing in the background, in a dimly lit interior.© Banco Galicia0:22
  8. A man and a woman, both wearing masquerade masks, laugh joyfully while dancing closely together at a lively party in a dimly lit room.© Banco Galicia0:23
  9. A group of people in masks and party attire are dancing and mingling in a dimly lit, crowded club, captured in black and white.© Banco Galicia0:27
  10. A man and a woman, both wearing masquerade masks, lean in close to each other in a dimly lit interior setting, possibly a hallway or a corner.© Banco Galicia0:31
  11. A woman with dark hair and a black leather jacket looks worried and bites her nails, then covers her mouth, as a man in glasses and a plaid shirt approaches her in a mall.© Banco Galicia0:40
  12. Two graphic cards with "15% de ahorro y cuotas" and "Galicia ÉMINENT 20% de ahorro y cuotas" are displayed over a blurred background with water droplets.© Banco Galicia0:47

Stills © Banco Galicia. Made by Mercado McCann, Concreto Films and Juan Taratuto.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

What if our relationship was a perfume ad?

Tagline: “Sacá online tu tarjeta en bancogalicia.com”

fantasy vs. realitycouple banterdramatic parodyproduct comparisonhumorous exaggeration

The cut

Length
50 s
Shots
27
Average shot
1.9 s

What creatives use Banco Galicia “Eau de Garrón” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Banco Galicia “Eau de Garrón”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a black leather jacket and polka dot skirt looks at handbags in a store window, while a man in glasses and a plaid shirt walks past her in a shopping mall.© Banco GaliciaA woman with dark hair, wearing a black leather jacket and a patterned skirt, looks thoughtfully at a store window in a brightly lit shopping mall.© Banco GaliciaA woman in a black and white skirt looks thoughtfully at a man's back in a brightly lit shopping mall.© Banco GaliciaA man and woman in masquerade masks embrace at a party, while another woman in a mask looks on in a black and white shot.© Banco Galicia
    Frames from Banco Galicia “Eau de Garrón”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Banco Galicia “Eau de Garrón” in order, with its length, framing and what happens in it.

    A woman in a black leather jacket and polka dot skirt looks at handbags in a store window, while a man in glasses and a plaid shirt walks past her in a shopping mall.© Banco GaliciaA woman with dark hair, wearing a black leather jacket and a patterned skirt, looks thoughtfully at a store window in a brightly lit shopping mall.© Banco GaliciaA woman in a black and white skirt looks thoughtfully at a man's back in a brightly lit shopping mall.© Banco GaliciaA man and woman in masquerade masks embrace at a party, while another woman in a mask looks on in a black and white shot.© Banco GaliciaA man in a white jacket and black mask holds a woman's hand as they walk away from a party at night.© Banco GaliciaA man in a black mask and white jacket looks around with a surprised expression in a dimly lit interior.© Banco Galicia
    Length: 50 s · Shots: 27 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a fantasy vs. reality

    Before you present an idea, you need to know who has done it, and how.

    Banco Galicia “Eau de Garrón” is built on a fantasy vs. reality. Search the library by idea to see every spot that uses it.

    Vans “Don't Try This At Home”© Vansdriver assistance systems “Kid's Dreams”© driver assistance systemsMercedes-Benz “Fantastic Journey”© Mercedes-BenzUnilever “Susan Glenn”© Unilever
    Vans · driver assistance systems · Mercedes-Benz · Unilever

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  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Banco Galicia “Eau de Garrón” commercial?

Juan Taratuto directed it, produced by Concreto Films, for the agency Mercado McCann.

Which agency made Banco Galicia “Eau de Garrón”?

Mercado McCann created it for Banco Galicia (2017).

What awards did Banco Galicia “Eau de Garrón” win?

1 awards, including El Ojo de Iberoamérica 2017 Bronze Film – FL8: Instituciones y servicios financieros.

What is the tagline of Banco Galicia “Eau de Garrón”?

“Sacá online tu tarjeta en bancogalicia.com”

Sources for the credits and awards

elojodeiberoamerica.com