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TyC Sports “Caca de perro” 2015

TyC Sports “Caca de perro” (2015) is a TyC Sports commercial directed by Juan Taratuto for Mercado McCann, produced by Concreto Films. It won one award: El Ojo de Iberoamérica 2015 Bronze Film – TV12: Medios de comunicación.

A group of friends recounts a crazy promise made by one of them: to eat dog poop if their soccer team gets promoted. The team miraculously ascends, forcing him to fulfill his disgusting vow.

Video: TyC Sports on YouTube

Shot by shot

  1. Four middle-aged men, three seated and one standing, are gathered around a table in a casual, brightly lit interior setting, engaged in conversation.© TyC Sports0:00
  2. A bald, older man with a goatee and a gold chain talks to someone off-screen in a dimly lit room.© TyC Sports0:10
  3. Three middle-aged men sit at a table in a diner, one holding a small cup, as they talk and listen intently to each other.© TyC Sports0:12
  4. A man in a helmet on horseback rides through a crowd of cheering soccer fans, as smoke and confetti explode around them in an outdoor stadium.© TyC Sports0:25
  5. Four middle-aged men, three seated at a table and one standing, are engaged in conversation in a brightly lit cafeteria.© TyC Sports0:28
  6. Two older men are in a locker room, one standing in a blazer and boxers smoking, the other sitting and listening intently.© TyC Sports0:29
  7. Four middle-aged men sit at a table in a cafeteria, one man in a black shirt gestures while speaking to the others.© TyC Sports0:33
  8. A middle-aged man with graying hair and a light blue shirt looks directly at the camera in a cafe, with a blurred background.© TyC Sports0:43
  9. A middle-aged man with a beard and casual clothes walks into an empty room from outside, looking around with a neutral expression.© TyC Sports0:45
  10. A waiter's hands are about to lift a silver cloche from a plate on a wooden table, with a glass and fork nearby.© TyC Sports0:53
  11. A bald man with a goatee sits at a table, looking worried, while another man in a white shirt walks past in the background.© TyC Sports0:55
  12. Five older men sit around a small wooden table in a cafeteria, one eating, others reacting with disgust and laughter.© TyC Sports1:02

Stills © TyC Sports. Made by Mercado McCann, Concreto Films and Juan Taratuto.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A man's outrageous promise to eat dog poop if his team wins.

Tagline: “VIVI TODO EL TORNEO DE LA PRIMERA B METROPOLITANA”

unlikely comebackgross-out humorfriends reminiscingabsurd betunderdog storypromise kept

The cut

Length
72 s
Shots
17
Average shot
4.2 s

What creatives use TyC Sports “Caca de perro” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of TyC Sports “Caca de perro”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Four middle-aged men, three seated and one standing, are gathered around a table in a casual, brightly lit interior setting, engaged in conversation.© TyC SportsA bald, older man with a goatee and a gold chain talks to someone off-screen in a dimly lit room.© TyC SportsThree middle-aged men sit at a table in a diner, one holding a small cup, as they talk and listen intently to each other.© TyC SportsA man in a helmet on horseback rides through a crowd of cheering soccer fans, as smoke and confetti explode around them in an outdoor stadium.© TyC Sports
    Frames from TyC Sports “Caca de perro”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of TyC Sports “Caca de perro” in order, with its length, framing and what happens in it.

    Four middle-aged men, three seated and one standing, are gathered around a table in a casual, brightly lit interior setting, engaged in conversation.© TyC SportsA bald, older man with a goatee and a gold chain talks to someone off-screen in a dimly lit room.© TyC SportsThree middle-aged men sit at a table in a diner, one holding a small cup, as they talk and listen intently to each other.© TyC SportsA man in a helmet on horseback rides through a crowd of cheering soccer fans, as smoke and confetti explode around them in an outdoor stadium.© TyC SportsFour middle-aged men, three seated at a table and one standing, are engaged in conversation in a brightly lit cafeteria.© TyC SportsTwo older men are in a locker room, one standing in a blazer and boxers smoking, the other sitting and listening intently.© TyC Sports
    Length: 72 s · Shots: 17 · Average shot: 4.2 s

  3. 03Ad ideas: every spot built on a gross-out humor

    Before you present an idea, you need to know who has done it, and how.

    TyC Sports “Caca de perro” is built on a gross-out humor. Search the library by idea to see every spot that uses it.

    truth “Poop vs Pee”© truthCrest “Lice”© CrestBud Light “Genius/Mr. Silent Killer Gas Passer”© Bud LightEqual Pay Day “Shitty Jobs”© Equal Pay Day
    truth · Crest · Bud Light · Equal Pay Day

More commercials by Juan Taratuto

More from Mercado McCann

Award-winning sport commercials

Questions

Who directed the TyC Sports “Caca de perro” commercial?

Juan Taratuto directed it, produced by Concreto Films, for the agency Mercado McCann.

Which agency made TyC Sports “Caca de perro”?

Mercado McCann created it for TyC Sports (2015).

What awards did TyC Sports “Caca de perro” win?

1 awards, including El Ojo de Iberoamérica 2015 Bronze Film – TV12: Medios de comunicación.

What is the tagline of TyC Sports “Caca de perro”?

“VIVI TODO EL TORNEO DE LA PRIMERA B METROPOLITANA”

Sources for the credits and awards

elojodeiberoamerica.com