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TyC Sports “Ilusión Argentina de Fútbol” 2023

TyC Sports “Ilusión Argentina de Fútbol” (2023) is a TyC Sports commercial directed by Tomo Terzano for Mercado McCann, produced by Argentina Cine. It won one award: El Ojo de Iberoamérica 2023 Bronze Film – FL7 – Medios, entretenimientos, recreación y turismo.

This commercial shows how Argentinians from all walks of life react with unbridled joy and passion when their national soccer team scores a goal, highlighting the unifying power of football.

Video: TyC Sports on YouTube

Shot by shot

  1. A group of young adults, wearing Argentina soccer jerseys, watch a game intently on a couch, then erupt in cheers and hugs when their team scores.© TyC Sports0:09
  2. A group of office workers in dark clothing are seated around a conference table, then jump up and cheer excitedly in an office.© TyC Sports0:19
  3. A security camera captures a group of men in a barbershop reacting excitedly to a soccer game, jumping and hugging each other.© TyC Sports0:34
  4. Passengers on an airplane react with surprise and excitement as they hear news of a goal, turning their heads and opening their mouths in disbelief.© TyC Sports0:49
  5. A crowd of people, some with their arms raised, are seen in a blurry, shaky shot inside what appears to be an airplane cabin.© TyC Sports0:53
  6. A group of men in an office setting jump up and embrace each other in celebration, with one man in a green striped shirt prominently in the foreground.© TyC Sports0:56
  7. Two men embrace in a joyful hug in a restaurant, with one man looking surprised and happy, surrounded by other patrons.© TyC Sports1:05
  8. A female teacher in a blue apron stands in a classroom, looking towards a window as students in white shirts turn their heads, some with an Argentinian flag.© TyC Sports1:10
  9. A blurry, fast-moving shot of a classroom with children and adults, decorated with blue and white bunting, as text appears on screen.© TyC Sports1:12
  10. A group of excited children in white lab coats jump and cheer in a classroom decorated with blue and white flags.© TyC Sports1:13
  11. A large crowd of people, seen from behind, watch a soccer game on a big screen in an outdoor public park during the day.© TyC Sports1:20
  12. An overhead shot of a large crowd of people gathered in a multi-story building, with a banner displaying text and images on the far wall.© TyC Sports1:24

Stills © TyC Sports. Made by Mercado McCann, Argentina Cine and Tomo Terzano.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Capturing the universal, spontaneous joy of Argentinians when their soccer team scores.

Tagline: “ILUSIÓN ARGENTINA DE FÚTBOL”

slice of lifehidden cameracollective effervescencenational prideeveryday heroesunifying event

The cut

Length
105 s
Shots
27
Average shot
3.9 s

What creatives use TyC Sports “Ilusión Argentina de Fútbol” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of TyC Sports “Ilusión Argentina de Fútbol”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of young adults, wearing Argentina soccer jerseys, watch a game intently on a couch, then erupt in cheers and hugs when their team scores.© TyC SportsA group of office workers in dark clothing are seated around a conference table, then jump up and cheer excitedly in an office.© TyC SportsA security camera captures a group of men in a barbershop reacting excitedly to a soccer game, jumping and hugging each other.© TyC SportsPassengers on an airplane react with surprise and excitement as they hear news of a goal, turning their heads and opening their mouths in disbelief.© TyC Sports
    Frames from TyC Sports “Ilusión Argentina de Fútbol”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of TyC Sports “Ilusión Argentina de Fútbol” in order, with its length, framing and what happens in it.

    A group of young adults, wearing Argentina soccer jerseys, watch a game intently on a couch, then erupt in cheers and hugs when their team scores.© TyC SportsA group of office workers in dark clothing are seated around a conference table, then jump up and cheer excitedly in an office.© TyC SportsA security camera captures a group of men in a barbershop reacting excitedly to a soccer game, jumping and hugging each other.© TyC SportsPassengers on an airplane react with surprise and excitement as they hear news of a goal, turning their heads and opening their mouths in disbelief.© TyC SportsA crowd of people, some with their arms raised, are seen in a blurry, shaky shot inside what appears to be an airplane cabin.© TyC SportsA group of men in an office setting jump up and embrace each other in celebration, with one man in a green striped shirt prominently in the foreground.© TyC Sports
    Length: 105 s · Shots: 27 · Average shot: 3.9 s

  3. 03Ad ideas: every spot built on a slice of life

    Before you present an idea, you need to know who has done it, and how.

    TyC Sports “Ilusión Argentina de Fútbol” is built on a slice of life. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© Novartisadidas “Remember the Why”© adidasTyC Sports “Culo y Calzón”© TyC SportsBudweiser “True”© Budweiser
    Novartis · adidas · TyC Sports · Budweiser

More commercials by Tomo Terzano

  • Nike "Vas tu" (2024) commercial still© NikeNike “Vas tu” 2024Dir. Tomo Terzano
  • YPF "100 años" (2024) commercial still© YPFYPF “100 años” 2024Dir. Tomo Terzano

More from Mercado McCann

Award-winning sport commercials

Questions

Who directed the TyC Sports “Ilusión Argentina de Fútbol” commercial?

Tomo Terzano directed it, produced by Argentina Cine, for the agency Mercado McCann.

Which agency made TyC Sports “Ilusión Argentina de Fútbol”?

Mercado McCann created it for TyC Sports (2023).

What awards did TyC Sports “Ilusión Argentina de Fútbol” win?

1 awards, including El Ojo de Iberoamérica 2023 Bronze Film – FL7 – Medios, entretenimientos, recreación y turismo.

What is the tagline of TyC Sports “Ilusión Argentina de Fútbol”?

“ILUSIÓN ARGENTINA DE FÚTBOL”

Sources for the credits and awards

elojodeiberoamerica.com