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TyC Sports “La historia de Miguel” 2015

TyC Sports “La historia de Miguel” (2015) is a TyC Sports commercial directed by Augusto Giménez Zapiola for Mercado McCann, produced by Argentina Cine. It won one award: El Ojo de Iberoamérica 2015 Bronze Film – TV12: Medios de comunicación.

A heartwarming story about Miguel, a passionate Boca Juniors fan in a wheelchair, and his devoted friend who ensures he never misses a match, highlighting the power of friendship and shared passion.

Video: TyC Sports on YouTube

Shot by shot

  1. Two men, one standing and one in a wheelchair, look out over a river with a large industrial bridge in the background on a sunny day.© TyC Sports0:00
  2. A blonde woman in her 60s, wearing a brown cardigan and blue floral top, speaks while a man in his 40s sits out of focus behind her in a sunlit room.© TyC Sports0:03
  3. A man pushes another person in a wheelchair along a waterfront at sunset, with a bridge and industrial cranes in the background.© TyC Sports0:16
  4. A man pushes another man in a wheelchair, who is wearing a blue and yellow scarf, towards a stadium entrance on a sunny day.© TyC Sports0:21
  5. An empty soccer stadium with green grass and blue and yellow seats is shown from a high angle, with a few people walking on the field.© TyC Sports0:27
  6. A wide shot from a high angle shows a soccer match in progress on a green field, surrounded by a massive crowd of cheering fans in a large stadium.© TyC Sports0:29
  7. A man in a blue tank top with a tattoo on his arm talks to the camera, surrounded by people on balconies and stairs of colorful buildings in a vibrant neighborhood.© TyC Sports0:35
  8. A wide shot shows a large crowd in a stadium, with a man in a wheelchair on the field, surrounded by crew members.© TyC Sports0:39
  9. A soccer player in a blue and yellow uniform kicks a penalty shot towards the goal, while the goalkeeper dives to block it on a green field at night.© TyC Sports0:44
  10. A male soccer player in a blue and yellow uniform slides on his knees in celebration, then is joined by his teammates on a green field with a red and yellow sign in the background.© TyC Sports0:45
  11. A man in a blue tracksuit pushes a man in a wheelchair down a street with colorful buildings and trees, as other people walk by.© TyC Sports0:50
  12. A young man with dark hair and a mustache sits in a wheelchair, wearing an orange t-shirt, looking surprised in his bedroom.© TyC Sports1:10

Stills © TyC Sports. Made by Mercado McCann, Argentina Cine and Augusto Giménez Zapiola.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Friendship transcends all obstacles for the love of football.

Tagline: “Nunca dejes solo a un amigo. Nunca dejes solo a un equipo.”

devoted friendunwavering passionovercoming physical challengescommunity supportfootball as a unifying forceemotional journey

The cut

Length
91 s
Shots
21
Average shot
4.3 s

What creatives use TyC Sports “La historia de Miguel” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of TyC Sports “La historia de Miguel”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men, one standing and one in a wheelchair, look out over a river with a large industrial bridge in the background on a sunny day.© TyC SportsA blonde woman in her 60s, wearing a brown cardigan and blue floral top, speaks while a man in his 40s sits out of focus behind her in a sunlit room.© TyC SportsA man pushes another person in a wheelchair along a waterfront at sunset, with a bridge and industrial cranes in the background.© TyC SportsA man pushes another man in a wheelchair, who is wearing a blue and yellow scarf, towards a stadium entrance on a sunny day.© TyC Sports
    Frames from TyC Sports “La historia de Miguel”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of TyC Sports “La historia de Miguel” in order, with its length, framing and what happens in it.

    Two men, one standing and one in a wheelchair, look out over a river with a large industrial bridge in the background on a sunny day.© TyC SportsA blonde woman in her 60s, wearing a brown cardigan and blue floral top, speaks while a man in his 40s sits out of focus behind her in a sunlit room.© TyC SportsA man pushes another person in a wheelchair along a waterfront at sunset, with a bridge and industrial cranes in the background.© TyC SportsA man pushes another man in a wheelchair, who is wearing a blue and yellow scarf, towards a stadium entrance on a sunny day.© TyC SportsAn empty soccer stadium with green grass and blue and yellow seats is shown from a high angle, with a few people walking on the field.© TyC SportsA wide shot from a high angle shows a soccer match in progress on a green field, surrounded by a massive crowd of cheering fans in a large stadium.© TyC Sports
    Length: 91 s · Shots: 21 · Average shot: 4.3 s

  3. 03Ad ideas: every spot built on a community support

    Before you present an idea, you need to know who has done it, and how.

    TyC Sports “La historia de Miguel” is built on a community support. Search the library by idea to see every spot that uses it.

    Cadbury Celebrations “My SRK Ad”© Cadbury CelebrationsNRMA Insurance “Help is who we are”© NRMA InsuranceKotex “Own Your Flow”© KotexNanhi Kali “One is a Big Number”© Nanhi Kali
    Cadbury Celebrations · NRMA Insurance · Kotex · Nanhi Kali

More commercials by Augusto Giménez Zapiola

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Car One "Psicólogo" (2015) commercial still© Car OneCar One “Psicólogo” 2015Dir. Augusto Giménez Zapiola · Leo Burnett ArgentinaEl Ojo de Iberoamérica Gold 2015
  • H2oh "Gesticulators" (2024) commercial still© H2ohH2oh “Gesticulators” 2024Dir. Augusto Giménez Zapiola · IslaCannes Lions Silver 2024
  • Personal "Esperar" (2016) commercial still© PersonalPersonal “Esperar” 2016Dir. Augusto Giménez Zapiola · PonceEl Ojo de Iberoamérica Silver 2016
  • Banco Galicia "Bajo presupuesto" (2012) commercial still© Banco GaliciaBanco Galicia “Bajo presupuesto” 2012Dir. Augusto Giménez Zapiola · Young & Rubicam ArgentinaEl Ojo de Iberoamérica Silver 2012
  • Osde "En el momento de la verdad" (2025) commercial still© OsdeOsde “En el momento de la verdad” 2025Dir. Augusto Giménez Zapiola · Zurda AgencyEl Ojo de Iberoamérica Bronze 2025

More from Mercado McCann

Award-winning sport commercials

Questions

Who directed the TyC Sports “La historia de Miguel” commercial?

Augusto Giménez Zapiola directed it, produced by Argentina Cine, for the agency Mercado McCann.

Which agency made TyC Sports “La historia de Miguel”?

Mercado McCann created it for TyC Sports (2015).

What awards did TyC Sports “La historia de Miguel” win?

1 awards, including El Ojo de Iberoamérica 2015 Bronze Film – TV12: Medios de comunicación.

What is the tagline of TyC Sports “La historia de Miguel”?

“Nunca dejes solo a un amigo. Nunca dejes solo a un equipo.”

Sources for the credits and awards

elojodeiberoamerica.com