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Car One “Psicólogo” 2015

Car One “Psicólogo” (2015) is a Car One commercial directed by Augusto Giménez Zapiola for Leo Burnett Argentina, produced by Argentina Cine. It won one award: El Ojo de Iberoamérica 2015 Gold Film – TV7: Automóviles, camiones y motos. Accesorios y repuestos.

A psychologist, acting like a car mechanic, overcharges a mother for unnecessary "repairs" to her son's psyche, highlighting the trustworthiness of Car One's workshop service.

Video: carone.argentina on YouTube

Shot by shot

  1. A woman sits in a chair in a dimly lit room, as two men enter through a doorway, one holding a briefcase.© Car One0:00
  2. A woman with long brown hair and a grey cardigan enters a room, smiling and looking at a young man who is partially visible on the left.© Car One0:02
  3. A male psychologist with a beard talks to a teen boy and his mother in a dimly lit office, with the mother holding a large brown bag.© Car One0:08
  4. A bearded man in a light sweater and a woman with long brown hair talk in a dimly lit room with dark wood furniture.© Car One0:15
  5. A bearded man in a light sweater and blue shirt stands with crossed arms, looking at a woman with long brown hair from behind in a dimly lit room.© Car One0:22
  6. A male therapist with a beard talks to a female patient from behind, who is holding a purse, in a dimly lit office.© Car One0:28
  7. A male therapist with a beard and a light sweater talks to a female patient from behind in a dimly lit office.© Car One0:40
  8. A woman with long brown hair, wearing a white shirt and grey cardigan, holds a phone and looks at a man in a therapist's office.© Car One0:46
  9. A woman in her 40s, wearing a grey cardigan, talks to a man with his back to the camera in a dimly lit office.© Car One0:53
  10. A woman with long brown hair and a grey cardigan talks to a man with his back to the camera in a softly lit room.© Car One1:00
  11. A woman in her 40s, wearing a grey cardigan, looks at a man from behind in a therapist's office.© Car One1:04
  12. A woman with long brown hair, wearing a grey cardigan, holds a wallet and looks surprised while talking to a man in an interior setting.© Car One1:07

Stills © Car One. Made by Leo Burnett Argentina, Argentina Cine and Augusto Giménez Zapiola.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Psychologist as a car mechanic, overcharging for unnecessary "repairs" to a son's psyche.

Tagline: “Por suerte, los psicólogos no son como los mecánicos. Por suerte, nuestros mecánicos no son como los mecánicos.”

exaggerated analogymisleading setupunexpected twistabsurd humorcritique of servicesproduct as solution

The cut

Length
83 s
Shots
23
Average shot
3.6 s

What creatives use Car One “Psicólogo” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Car One “Psicólogo”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman sits in a chair in a dimly lit room, as two men enter through a doorway, one holding a briefcase.© Car OneA woman with long brown hair and a grey cardigan enters a room, smiling and looking at a young man who is partially visible on the left.© Car OneA male psychologist with a beard talks to a teen boy and his mother in a dimly lit office, with the mother holding a large brown bag.© Car OneA bearded man in a light sweater and a woman with long brown hair talk in a dimly lit room with dark wood furniture.© Car One
    Frames from Car One “Psicólogo”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Car One “Psicólogo” in order, with its length, framing and what happens in it.

    A woman sits in a chair in a dimly lit room, as two men enter through a doorway, one holding a briefcase.© Car OneA woman with long brown hair and a grey cardigan enters a room, smiling and looking at a young man who is partially visible on the left.© Car OneA male psychologist with a beard talks to a teen boy and his mother in a dimly lit office, with the mother holding a large brown bag.© Car OneA bearded man in a light sweater and a woman with long brown hair talk in a dimly lit room with dark wood furniture.© Car OneA bearded man in a light sweater and blue shirt stands with crossed arms, looking at a woman with long brown hair from behind in a dimly lit room.© Car OneA male therapist with a beard talks to a female patient from behind, who is holding a purse, in a dimly lit office.© Car One
    Length: 83 s · Shots: 23 · Average shot: 3.6 s

  3. 03Ad ideas: every spot built on a unexpected twist

    Before you present an idea, you need to know who has done it, and how.

    Car One “Psicólogo” is built on a unexpected twist. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicBurger King “As Good as the Original”© Burger KingCentral Midnight Sale “Shop Unfriend”© Central Midnight SaleIKEA “Lamp”© IKEA
    Anthropic · Burger King · Central Midnight Sale · IKEA

More commercials by Augusto Giménez Zapiola

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Car One "Inheritance" (2010) commercial still© Car OneCar One “Inheritance” 2010Dir. Augusto Giménez Zapiola · Leo Burnett ArgentinaCannes Lions Gold 2010
  • H2oh "Gesticulators" (2024) commercial still© H2ohH2oh “Gesticulators” 2024Dir. Augusto Giménez Zapiola · IslaCannes Lions Silver 2024
  • Personal "Esperar" (2016) commercial still© PersonalPersonal “Esperar” 2016Dir. Augusto Giménez Zapiola · PonceEl Ojo de Iberoamérica Silver 2016
  • Banco Galicia "Bajo presupuesto" (2012) commercial still© Banco GaliciaBanco Galicia “Bajo presupuesto” 2012Dir. Augusto Giménez Zapiola · Young & Rubicam ArgentinaEl Ojo de Iberoamérica Silver 2012
  • Osde "En el momento de la verdad" (2025) commercial still© OsdeOsde “En el momento de la verdad” 2025Dir. Augusto Giménez Zapiola · Zurda AgencyEl Ojo de Iberoamérica Bronze 2025

More from Leo Burnett Argentina

  • Banco Hipotecario "Quisiera" (2016) commercial still© Banco HipotecarioBanco Hipotecario “Quisiera” 2016Dir. Vladimir Durán · Leo Burnett ArgentinaEl Ojo de Iberoamérica Gold 2016
  • Car One "Psychologist/Doctor" (2015) commercial still© Car OneCar One “Psychologist/Doctor” 2015Dir. Camila · Leo Burnett ArgentinaEpica Gold 2015
  • Toro "Remadores" (2018) commercial still© ToroToro “Remadores” 2018Dir. Marcelo Burgos · Leo Burnett ArgentinaEl Ojo de Iberoamérica Silver 2018
  • Iveco Daily 8.3 Cubik "Un Furgón con Alma de Camión" (2014) commercial still© Iveco Daily 8.3 CubikIveco Daily 8.3 Cubik “Un Furgón con Alma de Camión” 2014Dir. Ricky Saul · Leo Burnett ArgentinaEl Ojo de Iberoamérica Silver 2014
  • Día del padre "Mío" (2013) commercial still© Día del padreDía del padre “Mío” 2013Leo Burnett ArgentinaEl Ojo de Iberoamérica Silver 2013
  • Samsung "Escépticos" (2018) commercial still© SamsungSamsung “Escépticos” 2018Dir. Diego N. Irigoyen · Leo Burnett ArgentinaEl Ojo de Iberoamérica Bronze 2018

Award-winning auto commercials

Questions

Who directed the Car One “Psicólogo” commercial?

Augusto Giménez Zapiola directed it, produced by Argentina Cine, for the agency Leo Burnett Argentina.

Which agency made Car One “Psicólogo”?

Leo Burnett Argentina created it for Car One (2015).

What awards did Car One “Psicólogo” win?

1 awards, including El Ojo de Iberoamérica 2015 Gold Film – TV7: Automóviles, camiones y motos. Accesorios y repuestos.

What is the tagline of Car One “Psicólogo”?

“Por suerte, los psicólogos no son como los mecánicos. Por suerte, nuestros mecánicos no son como los mecánicos.”

Sources for the credits and awards

elojodeiberoamerica.com

Car One “Psicólogo” (2015) Commercial by Augusto Giménez Zapiola: Credits, Awards & Stills