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commercial director

Pucho Mentasti

Pucho Mentasti is a commercial director. FrameThrower's visual library has 8 of their commercials (2008–2025), cut shot by shot, 6 of them award-winning. The work includes spots for Coca-Cola, Santander, Paladini and Coca Cola Life, produced most often by Blue Productora and La Sagrada Familia, for agencies including SANTO, Mercado McCann and Wunderman.

8
Commercials in our library
6
Award-winning
2008–2025
Active

01 · Featured

Pucho Mentasti's most awarded commercial

Coca-Cola “Parents” (2014), still© Coca-ColaCoca-Cola “Parents” (2014), frame 2© Coca-ColaCoca-Cola “Parents” (2014), frame 3© Coca-ColaCoca-Cola “Parents” (2014), frame 4© Coca-ColaCoca-Cola “Parents” (2014), frame 5© Coca-ColaCoca-Cola “Parents” (2014), frame 6© Coca-Cola

Cannes Lions Gold 2014

Coca-Cola “Parents” 2014

A couple's journey through parenthood is depicted, highlighting the messy, joyful, and surprising moments of raising a child, all while enjoying Coca-Cola Life.

Directed by Pucho Mentasti · SANTO · Blue Productora

02 · Brands

Brands Pucho Mentasti has made commercials for

Every brand in the library, by award-winning work.

  • Coca-Cola2014–2019

    3 commercials · 2 award-winning

  • Santander2019

    1 commercials · 1 award-winning

  • Paladini2017

    1 commercials · 1 award-winning

  • Coca Cola Life2014

    1 commercials · 1 award-winning

  • California Milk Processor Board2008

    1 commercials · 1 award-winning

  • YPF2025

    1 commercials

03 · Works with

Who Pucho Mentasti works with

From the credits: the companies behind the spots, by number of spots.

Production companies Pucho Mentasti works with

Agencies Pucho Mentasti works with

04 · Awards

Pucho Mentasti's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 4

    El Ojo de Iberoamérica

    .

  • 1

    London International Awards

    .

  • 1

    Cannes Lions

    .

Top award-winning spots

  • Cannes Lions Gold 2014Coca-Cola “Parents”
  • El Ojo de Iberoamérica Gold 2014Coca Cola Life “Ser padres”
  • El Ojo de Iberoamérica Silver 2014Coca-Cola “La copa de todos”
  • London International Awards Silver 2008California Milk Processor Board “Elf”
  • El Ojo de Iberoamérica Bronze 2019Santander “Auto”
  • El Ojo de Iberoamérica Bronze 2017Paladini “Designios”

05 · Work

Commercials by Pucho Mentasti

Our visual library has 8 Pucho Mentasti commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

YPF “MASTERBRAND WORLD CLASS” (2025)© YPFYPF “MASTERBRAND WORLD CLASS” 2025
Santander “Auto” (2019)© SantanderSantander “Auto” 2019El Ojo de Iberoamérica Bronze 2019
Coca-Cola “Christmas 2019” (2019)© Coca-ColaCoca-Cola “Christmas 2019” 2019
Paladini “Designios” (2017)© PaladiniPaladini “Designios” 2017El Ojo de Iberoamérica Bronze 2017
Coca-Cola “Parents” (2014)© Coca-ColaCoca-Cola “Parents” 2014Cannes Lions Gold 2014

Most awarded

  • Coca-Cola "Parents" (2014) commercial still© Coca-ColaCoca-Cola “Parents” 2014Dir. Pucho Mentasti · SANTOCannes Lions Gold 2014
  • Coca Cola Life "Ser padres" (2014) commercial still© Coca Cola LifeCoca Cola Life “Ser padres” 2014Dir. Pucho Mentasti · SANTOEl Ojo de Iberoamérica Gold 2014
  • Coca-Cola "La copa de todos" (2014) commercial still© Coca-ColaCoca-Cola “La copa de todos” 2014Dir. Pucho Mentasti · WundermanEl Ojo de Iberoamérica Silver 2014
  • California Milk Processor Board "Elf" (2008) commercial still© California Milk Processor BoardCalifornia Milk Processor Board “Elf” 2008Dir. Pucho Mentasti · Grupo GallegosLondon International Awards Silver 2008
  • Santander "Auto" (2019) commercial still© SantanderSantander “Auto” 2019Dir. Pucho Mentasti · SANTOEl Ojo de Iberoamérica Bronze 2019
  • Paladini "Designios" (2017) commercial still© PaladiniPaladini “Designios” 2017Dir. Pucho Mentasti · Mercado McCannEl Ojo de Iberoamérica Bronze 2017
  • YPF "MASTERBRAND WORLD CLASS" (2025) commercial still© YPFYPF “MASTERBRAND WORLD CLASS” 2025Dir. Pucho Mentasti · Mercado McCann
  • Coca-Cola "Christmas 2019" (2019) commercial still© Coca-ColaCoca-Cola “Christmas 2019” 2019Dir. Pucho Mentasti · SANTO

06 · For producers

What producers use Pucho Mentasti's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Pucho Mentasti's work and find directors with a similar style, each with every spot, agency, production company and award.

    Evan Swinehart© The Honest KitchenChris Bristow© SkittlesJoe Pytka© Pepsi-ColaZak Emerson© Toyota
    Similar to Pucho Mentasti: Evan Swinehart, Chris Bristow, Joe Pytka

  2. 02Pucho Mentasti's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 8 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Coca-Cola “Parents”© Coca-ColaCoca Cola Life “Ser padres”© Coca Cola LifeCoca-Cola “La copa de todos”© Coca-ColaCalifornia Milk Processor Board “Elf”© California Milk Processor Board
    8 commercials, 6 award-winning

07 · Questions

About Pucho Mentasti

What commercials has Pucho Mentasti directed?+

8 in the library, 2008–2025, including Coca-Cola “Parents”, Coca Cola Life “Ser padres”, Coca-Cola “La copa de todos” and California Milk Processor Board “Elf”.

Which production company does Pucho Mentasti work with?+

Most often Blue Productora (5 spots), also La Sagrada Familia, Argentina Cine and Blue.

Which agencies has Pucho Mentasti worked with?+

SANTO (4), Mercado McCann (2), Wunderman (1) and Grupo Gallegos (1).

What awards has Pucho Mentasti's work won?+

6 award-winning spots, including Cannes Lions Gold 2014 for Coca-Cola “Parents”, El Ojo de Iberoamérica Gold 2014 for Coca Cola Life “Ser padres” and El Ojo de Iberoamérica Silver 2014 for Coca-Cola “La copa de todos”.

Which directors have a similar style to Pucho Mentasti?+

Evan Swinehart, Chris Bristow, Joe Pytka, Zak Emerson and Ben Miethke, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Pucho Mentasti: matched by the ideas, tone and categories of their commercials.