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commercial director

Martín Jalfen

Martín Jalfen is a commercial director. FrameThrower's visual library has 23 of their commercials (2016–2026), cut shot by shot, 1 of them award-winning. The work includes spots for Old Spice, GAMESA, IKEA Spain and Caixabank, produced most often by ROMA and Primo Content Spain, for agencies including Zurda Agency, Burns Agency and McCann Spain.

23
Commercials in our library
1
Award-winning
2016–2026
Active

01 · Featured

Martín Jalfen's most awarded commercial

Video: Old Spice Europe on YouTube

Clio Awards Bronze 2025

Old Spice “Unbelievably long lasting” 2025

A band of pirates discovers Old Spice products, leading to a series of humorous and absurd events that highlight the product's long-lasting scent.

Directed by Martín Jalfen · Burns The Agency · ROMA

See the spot →

02 · Brands

Brands Martín Jalfen has made commercials for

Every brand in the library, by award-winning work.

  • Old Spice2025

    3 commercials · 1 award-winning

  • GAMESA2026

    3 commercials

  • IKEA Spain2025

    2 commercials

  • Caixabank2026

    2 commercials

  • PEPSICO2022

    2 commercials

  • 7UP2023

    2 commercials

  • Heineken2016

    1 commercials

  • Aquarius2018

    1 commercials

  • Blur2020

    1 commercials

  • Bankia2019

    1 commercials

  • Alpen2022

    1 commercials

  • Wallbox2023

    1 commercials

Also: Burger King UK, New York Lottery, Rexona

03 · Works with

Who Martín Jalfen works with

From the credits: the companies behind the spots, by number of spots.

Production companies Martín Jalfen works with

Agencies Martín Jalfen works with

04 · Awards

Martín Jalfen's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Clio Awards

    .

Top award-winning spots

05 · Work

Commercials by Martín Jalfen

Our visual library has 23 Martín Jalfen commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020
2025

Latest

Caixabank “Es (algo) personal // Nómina” (2026)© CaixabankCaixabank “Es (algo) personal // Nómina” 2026
Caixabank “Es (algo) personal // Seguros” (2026)© CaixabankCaixabank “Es (algo) personal // Seguros” 2026
GAMESA “Emperador - Entrenamiento” (2026)© GAMESAGAMESA “Emperador - Entrenamiento” 2026
GAMESA “Emperador - Inauguracion” (2026)© GAMESAGAMESA “Emperador - Inauguracion” 2026
GAMESA “Emperador - Presentación” (2026)© GAMESAGAMESA “Emperador - Presentación” 2026

Most awarded

  • Old Spice "Unbelievably long lasting" (2025) commercial still© Old SpiceOld Spice “Unbelievably long lasting” 2025Dir. Martín Jalfen · Burns The AgencyClio Awards Bronze 2025
  • Caixabank "Es (algo) personal // Nómina" (2026) commercial still© CaixabankCaixabank “Es (algo) personal // Nómina” 2026Dir. Martín Jalfen · Havas Creative Spain
  • Caixabank "Es (algo) personal // Seguros" (2026) commercial still© CaixabankCaixabank “Es (algo) personal // Seguros” 2026Dir. Martín Jalfen · Havas Creative Spain
  • GAMESA "Emperador - Entrenamiento" (2026) commercial still© GAMESAGAMESA “Emperador - Entrenamiento” 2026Dir. Martín Jalfen · Zurda Agency
  • GAMESA "Emperador - Inauguracion" (2026) commercial still© GAMESAGAMESA “Emperador - Inauguracion” 2026Dir. Martín Jalfen · Zurda Agency
  • GAMESA "Emperador - Presentación" (2026) commercial still© GAMESAGAMESA “Emperador - Presentación” 2026Dir. Martín Jalfen · Zurda Agency
  • Old Spice "Unbelievably Dry" (2025) commercial still© Old SpiceOld Spice “Unbelievably Dry” 2025Dir. Martín Jalfen · Burns Agency
  • Old Spice "Unbelievably Fresh" (2025) commercial still© Old SpiceOld Spice “Unbelievably Fresh” 2025Dir. Martín Jalfen · Burns Agency
  • IKEA Spain "Robo" (2025) commercial still© IKEA SpainIKEA Spain “Robo” 2025Dir. Martín Jalfen · McCann Spain
  • IKEA Spain "Teams" (2025) commercial still© IKEA SpainIKEA Spain “Teams” 2025Dir. Martín Jalfen · McCann Spain
  • Burger King UK "You'll Always Be King" (2024) commercial still© Burger King UKBurger King UK “You'll Always Be King” 2024Dir. Martín Jalfen · VML
  • Wallbox "Get in Charge" (2023) commercial still© WallboxWallbox “Get in Charge” 2023Dir. Martín Jalfen · &Rosàs
  • New York Lottery "Find Your Dreams a Home" (2023) commercial still© New York LotteryNew York Lottery “Find Your Dreams a Home” 2023Dir. Martín Jalfen · McCann North America
  • 7UP "Anécdotas" (2023) commercial still© 7UP7UP “Anécdotas” 2023Dir. Martín Jalfen
  • 7UP "Karaoke" (2023) commercial still© 7UP7UP “Karaoke” 2023Dir. Martín Jalfen
  • Alpen "Up and Alpen" (2022) commercial still© AlpenAlpen “Up and Alpen” 2022Dir. Martín Jalfen · BBH
  • PEPSICO "Karaoke" (2022) commercial still© PEPSICOPEPSICO “Karaoke” 2022Dir. Martín Jalfen · Isla
  • PEPSICO "Laughter" (2022) commercial still© PEPSICOPEPSICO “Laughter” 2022Dir. Martín Jalfen · Isla
  • Rexona "Rexona - Invisible" (2022) commercial still© RexonaRexona “Rexona - Invisible” 2022Dir. Martín Jalfen
  • Blur "Wilkinson Sword" (2020) commercial still© BlurBlur “Wilkinson Sword” 2020Dir. Martín Jalfen · MullenLowe Global
  • Bankia "I don't use cash - by Martín Jalfen" (2019) commercial still© BankiaBankia “I don't use cash - by Martín Jalfen” 2019Dir. Martín Jalfen · CLV
  • Aquarius "Summer key / Aquarius by Martín Jalfen" (2018) commercial still© AquariusAquarius “Summer key / Aquarius by Martín Jalfen” 2018Dir. Martín Jalfen · McCann
  • Heineken "Heineken Seedorf" (2016) commercial still© HeinekenHeineken “Heineken Seedorf” 2016Dir. Martín Jalfen · Leo

06 · For producers

What producers use Martín Jalfen's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Martín Jalfen's work and find directors with a similar style, each with every spot, agency, production company and award.

    Lionel Goldstein© Axe/LynxBryan Buckley© E-TradeTom Kuntz© Old SpiceUlf Johansson© Cravendale
    Similar to Martín Jalfen: Lionel Goldstein, Bryan Buckley, Tom Kuntz

  2. 02Martín Jalfen's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 23 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Old Spice “Unbelievably long lasting”© Old SpiceCaixabank “Es (algo) personal // Nómina”© CaixabankCaixabank “Es (algo) personal // Seguros”© CaixabankGAMESA “Emperador - Entrenamiento”© GAMESA
    23 commercials, 1 award-winning

07 · Questions

About Martín Jalfen

What commercials has Martín Jalfen directed?+

23 in the library, 2016–2026, including Old Spice “Unbelievably long lasting”, Caixabank “Es (algo) personal // Nómina”, Caixabank “Es (algo) personal // Seguros” and GAMESA “Emperador - Entrenamiento”.

Which production company does Martín Jalfen work with?+

Most often ROMA (7 spots), also Primo Content Spain, Blur and Primo Content Mexico.

Which agencies has Martín Jalfen worked with?+

Zurda Agency (3), Burns Agency (2), McCann Spain (2), Havas Creative Spain (2) and Isla (2).

What awards has Martín Jalfen's work won?+

1 award-winning spots, including Clio Awards Bronze 2025 for Old Spice “Unbelievably long lasting”.

Which directors have a similar style to Martín Jalfen?+

Lionel Goldstein, Bryan Buckley, Tom Kuntz, Ulf Johansson and Jeff Low, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Martín Jalfen: matched by the ideas, tone and categories of their commercials.