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Old Spice “Unbelievably long lasting” 2025

Old Spice “Unbelievably long lasting” (2025) is an Old Spice commercial directed by Martín Jalfen for Burns The Agency, produced by ROMA. It won 5 awards, including El Ojo de Iberoamérica 2025 Gold Producción Audiovisual and Clio Health 2025 Bronze — Film Craft / Casting / Performance.

A band of pirates discovers Old Spice products, leading to a series of humorous and absurd events that highlight the product's long-lasting scent.

Video: Old Spice Europe on YouTube

Shot by shot

  1. A pirate ship with red sails sails across a vast, calm ocean under a bright sky, with text overlayed on the water.© Old Spice0:00
  2. A black pirate flag with a white skull and crossbones waves in the wind against a bright, slightly hazy sky, attached to a ship's mast.© Old Spice0:02
  3. A group of scruffy, old-world sailors are gathered on a ship deck, with one playing an accordion and another laughing.© Old Spice0:13
  4. A disheveled man with a beard and missing teeth screams in agony, his face covered in sweat and dirt, on a boat under a bright sky.© Old Spice0:16
  5. A group of pirates, including one with an eye patch, stand on the deck of a ship, looking out at the ocean under a clear sky.© Old Spice0:21
  6. A man in a hammock is violently swung around on the deck of a pirate ship, while other pirates look on in the bright daylight.© Old Spice0:36
  7. A grizzled old pirate with a long white beard and a feathered hat screams in terror on a ship's deck under a bright sky.© Old Spice0:42
  8. A group of pirates, including a Black man with a beard and a white man with an eyepatch, are yelling and fighting on a ship's deck during the day.© Old Spice0:52
  9. A young Black man in a white tunic and red sash stands among a crowd, holding a wooden shield, under a bright, clear sky.© Old Spice1:01
  10. A male pirate with a long white beard and a red bandana shouts, surrounded by other pirates on a ship's deck under a bright sky.© Old Spice1:13
  11. A man in pirate attire walks the plank off a large wooden ship and plunges into the vast blue ocean under a bright sky.© Old Spice1:16
  12. A shirtless Black man with a gold chain rides a giant white seahorse through the ocean, looking back at the camera with a smirk.© Old Spice1:23

Stills © Old Spice. Made by Burns The Agency, ROMA and Martín Jalfen.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Pirates discover Old Spice, leading to absurd, long-lasting freshness.

Tagline: “Unbelievably Long-Lasting. It can only be Old Spice.”

fish out of watermagical realismabsurdist humorexaggerated reactionsunexpected transformationtreasure hunt

The cut

Length
97 s
Shots
43
Average shot
2.2 s

What creatives use Old Spice “Unbelievably long lasting” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Old Spice “Unbelievably long lasting”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A pirate ship with red sails sails across a vast, calm ocean under a bright sky, with text overlayed on the water.© Old SpiceA black pirate flag with a white skull and crossbones waves in the wind against a bright, slightly hazy sky, attached to a ship's mast.© Old SpiceA group of scruffy, old-world sailors are gathered on a ship deck, with one playing an accordion and another laughing.© Old SpiceA disheveled man with a beard and missing teeth screams in agony, his face covered in sweat and dirt, on a boat under a bright sky.© Old Spice
    Frames from Old Spice “Unbelievably long lasting”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Old Spice “Unbelievably long lasting” in order, with its length, framing and what happens in it.

    A pirate ship with red sails sails across a vast, calm ocean under a bright sky, with text overlayed on the water.© Old SpiceA black pirate flag with a white skull and crossbones waves in the wind against a bright, slightly hazy sky, attached to a ship's mast.© Old SpiceA group of scruffy, old-world sailors are gathered on a ship deck, with one playing an accordion and another laughing.© Old SpiceA disheveled man with a beard and missing teeth screams in agony, his face covered in sweat and dirt, on a boat under a bright sky.© Old SpiceA group of pirates, including one with an eye patch, stand on the deck of a ship, looking out at the ocean under a clear sky.© Old SpiceA man in a hammock is violently swung around on the deck of a pirate ship, while other pirates look on in the bright daylight.© Old Spice
    Length: 97 s · Shots: 43 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Old Spice “Unbelievably long lasting” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More commercials by Martín Jalfen

  • Caixabank "Es (algo) personal // Nómina" (2026) commercial still© CaixabankCaixabank “Es (algo) personal // Nómina” 2026Dir. Martín Jalfen · Havas Creative Spain
  • GAMESA "Emperador - Entrenamiento" (2026) commercial still© GAMESAGAMESA “Emperador - Entrenamiento” 2026Dir. Martín Jalfen · Zurda Agency
  • Old Spice "Unbelievably Dry" (2025) commercial still© Old SpiceOld Spice “Unbelievably Dry” 2025Dir. Martín Jalfen · Burns Agency
  • IKEA Spain "Robo" (2025) commercial still© IKEA SpainIKEA Spain “Robo” 2025Dir. Martín Jalfen · McCann Spain
  • Burger King UK "You'll Always Be King" (2024) commercial still© Burger King UKBurger King UK “You'll Always Be King” 2024Dir. Martín Jalfen · VML
  • Wallbox "Get in Charge" (2023) commercial still© WallboxWallbox “Get in Charge” 2023Dir. Martín Jalfen · &Rosàs

Award-winning beauty & personal care commercials

Questions

Who directed the Old Spice “Unbelievably long lasting” commercial?

Martín Jalfen directed it, produced by ROMA, for the agency Burns The Agency.

Which agency made Old Spice “Unbelievably long lasting”?

Burns The Agency created it for Old Spice (2025).

What awards did Old Spice “Unbelievably long lasting” win?

5 awards, including El Ojo de Iberoamérica 2025 Gold Producción Audiovisual, Clio Health 2025 Bronze — Film Craft / Casting / Performance, El Ojo de Iberoamérica 2025 Silver Producción Audiovisual and El Ojo de Iberoamérica 2025 Bronze Film.

What is the tagline of Old Spice “Unbelievably long lasting”?

“Unbelievably Long-Lasting. It can only be Old Spice.”

Sources for the credits and awards

elojodeiberoamerica.comelojodeiberoamerica.comclios.com