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commercial director

Paul Santana

Paul Santana is a commercial director. FrameThrower's visual library has 11 of their commercials (2011–2026), cut shot by shot. The work includes spots for fairlife, Canadian Tire, Tim Hortons and Newfoundland, produced most often by Sparks Productions and Durable Goods, for agencies including Doner, Target Brand Architects and DDB Worldwide.

11
Commercials in our library
2011–2026
Active

01 · Featured

Paul Santana's most awarded commercial

Stop The Traffik “Hide and Seek” (2011), still© Stop The TraffikStop The Traffik “Hide and Seek” (2011), frame 2© Stop The TraffikStop The Traffik “Hide and Seek” (2011), frame 3© Stop The TraffikStop The Traffik “Hide and Seek” (2011), frame 4© Stop The TraffikStop The Traffik “Hide and Seek” (2011), frame 5© Stop The TraffikStop The Traffik “Hide and Seek” (2011), frame 6© Stop The Traffik

AICP Awards Honoree 2011

Stop The Traffik “Hide and Seek” 2011

A haunting narrative reveals the hidden horrors of human trafficking, as a victim's voice recounts a childhood game of hide-and-seek, now a desperate plea for rescue.

Directed by Paul Santana · Stop The Traffik · Rabbit

02 · Brands

Brands Paul Santana has made commercials for

Every brand in the library, by award-winning work.

  • fairlife2026

    4 commercials

  • Canadian Tire2018

    1 commercials

  • Tim Hortons2018

    1 commercials

  • Newfoundland2018

    1 commercials

  • Newfoundland and Labrador2018

    1 commercials

  • Budweiser2019

    1 commercials

  • AIR2026

    1 commercials

  • Stop The Traffik2011

    1 commercials

03 · Works with

Who Paul Santana works with

From the credits: the companies behind the spots, by number of spots.

Production companies Paul Santana works with

Agencies Paul Santana works with

04 · Work

Commercials by Paul Santana

Our visual library has 11 Paul Santana commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

Latest

fairlife “Savor More Smoothie” (2026)© fairlifefairlife “Savor More Smoothie” 2026
fairlife “Savor More Cereal” (2026)© fairlifefairlife “Savor More Cereal” 2026
fairlife “Savor More Coffee” (2026)© fairlifefairlife “Savor More Coffee” 2026
fairlife “Savor More Choco Milk” (2026)© fairlifefairlife “Savor More Choco Milk” 2026
AIR “Tx DOT - Riders” (2026)© AIRAIR “Tx DOT - Riders” 2026

Most awarded

  • Stop The Traffik "Hide and Seek" (2011) commercial still© Stop The TraffikStop The Traffik “Hide and Seek” 2011Dir. Paul Santana · Stop The TraffikAICP Awards Honoree 2011
  • fairlife "Savor More Smoothie" (2026) commercial still© fairlifefairlife “Savor More Smoothie” 2026Dir. Paul Santana · Doner
  • fairlife "Savor More Cereal" (2026) commercial still© fairlifefairlife “Savor More Cereal” 2026Dir. Paul Santana · Doner
  • fairlife "Savor More Coffee" (2026) commercial still© fairlifefairlife “Savor More Coffee” 2026Dir. Paul Santana · Doner
  • fairlife "Savor More Choco Milk" (2026) commercial still© fairlifefairlife “Savor More Choco Milk” 2026Dir. Paul Santana · Doner
  • AIR "Tx DOT - Riders" (2026) commercial still© AIRAIR “Tx DOT - Riders” 2026Dir. Paul Santana · Sherry Matthews Group
  • Budweiser "The Long Road" (2019) commercial still© BudweiserBudweiser “The Long Road” 2019Dir. Paul Santana · Anomaly
  • Canadian Tire "Lights" (2018) commercial still© Canadian TireCanadian Tire “Lights” 2018Dir. Paul Santana · DDB Worldwide
  • Tim Hortons "Learning to Drive" (2018) commercial still© Tim HortonsTim Hortons “Learning to Drive” 2018Dir. Paul Santana · Zulu Alpha Kilo
  • Newfoundland "Newfoundland and Labrador Tourism - Conductor" (2018) commercial still© NewfoundlandNewfoundland “Newfoundland and Labrador Tourism - Conductor” 2018Dir. Paul Santana · Target Brand Architects
  • Newfoundland and Labrador "Newfoundland & Labrador - Crayons" (2018) commercial still© Newfoundland and LabradorNewfoundland and Labrador “Newfoundland & Labrador - Crayons” 2018Dir. Paul Santana · Target Brand Architects

05 · For producers

What producers use Paul Santana's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Paul Santana's work and find directors with a similar style, each with every spot, agency, production company and award.

    Ronald Koetzier© Red RoosterJacek Szymanski© McDonald'sAlberto Arellano© Coca-ColaIan Bradley© Jim Beam
    Similar to Paul Santana: Ronald Koetzier, Jacek Szymanski, Alberto Arellano

  2. 02Paul Santana's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 11 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Stop The Traffik “Hide and Seek”© Stop The Traffikfairlife “Savor More Smoothie”© fairlifefairlife “Savor More Cereal”© fairlifefairlife “Savor More Coffee”© fairlife
    11 commercials, 0 award-winning

06 · Questions

About Paul Santana

What commercials has Paul Santana directed?+

11 in the library, 2011–2026, including Stop The Traffik “Hide and Seek”, fairlife “Savor More Smoothie”, fairlife “Savor More Cereal” and fairlife “Savor More Coffee”.

Which production company does Paul Santana work with?+

Most often Sparks Productions (5 spots), also Durable Goods and Rabbit.

Which agencies has Paul Santana worked with?+

Doner (4), Target Brand Architects (2), DDB Worldwide (1), Zulu Alpha Kilo (1) and Anomaly (1).

Which directors have a similar style to Paul Santana?+

Ronald Koetzier, Jacek Szymanski, Alberto Arellano, Ian Bradley and Aidan Gibbons, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Paul Santana: matched by the ideas, tone and categories of their commercials.