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commercial production company

Durable Goods

Durable Goods is a commercial production company. FrameThrower's visual library has 9 of its commercials (2014–2026), cut shot by shot, 1 of them award-winning. The work includes spots for fairlife, Disney, Wren and AIR, directed by Paul Santana, Tatia Pilieva and Karima Assad among others, for agencies including Doner, Tatia Plleva and Sherry Matthews Group.

9
Commercials in our library
1
Award-winning
2014–2026
Active

01 · Featured

Durable Goods's most awarded commercial

Wren “First Kiss” (2014), still© WrenWren “First Kiss” (2014), frame 2© WrenWren “First Kiss” (2014), frame 3© WrenWren “First Kiss” (2014), frame 4© WrenWren “First Kiss” (2014), frame 5© WrenWren “First Kiss” (2014), frame 6© Wren

Clio Awards Grand Prix 2014

Wren “First Kiss” 2014

Twenty strangers are asked to kiss for the first time, capturing their awkwardness, anticipation, and eventual intimacy in a series of black and white portraits.

Directed by Tatia Pilieva · Tatia Plleva · Durable Goods

02 · Directors

Notable directors at Durable Goods

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Durable Goods's clients

Every brand in the library, by award-winning work.

  • Wren2014

    1 commercials · 1 award-winning

  • fairlife2026

    4 commercials

  • Disney2024–2025

    2 commercials

  • AIR2026

    1 commercials

  • ​Wait Until 8th2025

    1 commercials

04 · Works with

Who Durable Goods works with

From the credits: the companies behind the spots, by number of spots.

Agencies Durable Goods works for

05 · Awards

Durable Goods's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Clio Awards

    1 top prize

Top award-winning spots

  • Clio Awards Grand Prix 2014Wren “First Kiss”

06 · Work

Commercials by Durable Goods

Our visual library has 9 Durable Goods commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

fairlife “Savor More Smoothie” (2026)© fairlifefairlife “Savor More Smoothie” 2026
fairlife “Savor More Cereal” (2026)© fairlifefairlife “Savor More Cereal” 2026
fairlife “Savor More Coffee” (2026)© fairlifefairlife “Savor More Coffee” 2026
fairlife “Savor More Choco Milk” (2026)© fairlifefairlife “Savor More Choco Milk” 2026
AIR “Tx DOT - Riders” (2026)© AIRAIR “Tx DOT - Riders” 2026

Most awarded

  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • fairlife "Savor More Smoothie" (2026) commercial still© fairlifefairlife “Savor More Smoothie” 2026Dir. Paul Santana · Doner
  • fairlife "Savor More Cereal" (2026) commercial still© fairlifefairlife “Savor More Cereal” 2026Dir. Paul Santana · Doner
  • fairlife "Savor More Coffee" (2026) commercial still© fairlifefairlife “Savor More Coffee” 2026Dir. Paul Santana · Doner
  • fairlife "Savor More Choco Milk" (2026) commercial still© fairlifefairlife “Savor More Choco Milk” 2026Dir. Paul Santana · Doner
  • AIR "Tx DOT - Riders" (2026) commercial still© AIRAIR “Tx DOT - Riders” 2026Dir. Paul Santana · Sherry Matthews Group
  • Disney "Moments Between - Star Wars" (2025) commercial still© DisneyDisney “Moments Between - Star Wars” 2025Dir. Karima Assad · Yellow Shoes
  • ​Wait Until 8th "The Gift" (2025) commercial still© ​Wait Until 8th​Wait Until 8th “The Gift” 2025Dir. Kevin Berlandi · Alter Ego
  • Disney "Swipe" (2024) commercial still© DisneyDisney “Swipe” 2024Dir. Christina Xing · Disney Yellow Shoes

07 · For producers

What producers use Durable Goods's page for

  1. 01Who directs for Durable Goods

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Durable Goods's 9 commercials, with the agencies and awards.

    Wren “First Kiss”© Wrenfairlife “Savor More Smoothie”© fairlifefairlife “Savor More Cereal”© fairlifefairlife “Savor More Coffee”© fairlife
    Paul Santana · Tatia Pilieva · Karima Assad

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Durable Goods's work by year, brand and award in one place, and the companies with a similar body of work.

    360FX© McDonald'sLaird and Good Company© WebexGREATERGOOD© VolkswagenFresh Film© Dove
    Similar: 360FX, Laird and Good Company, GREATERGOOD

08 · Questions

About Durable Goods

What commercials has Durable Goods made?+

9 in the library, 2014–2026, including Wren “First Kiss”, fairlife “Savor More Smoothie”, fairlife “Savor More Cereal” and fairlife “Savor More Coffee”.

Which agencies has Durable Goods worked with?+

Doner (4), Tatia Plleva (1), Sherry Matthews Group (1), Yellow Shoes (1) and Disney Yellow Shoes (1).

Which directors are behind Durable Goods's commercials?+

Paul Santana (5), Tatia Pilieva (1), Karima Assad (1), Christina Xing (1) and Kevin Berlandi (1).

What awards has Durable Goods's work won?+

1 award-winning spots, including Clio Awards Grand Prix 2014 for Wren “First Kiss”.

Who are Durable Goods's clients?+

In the library: Wren (1 commercials, 2014–2014), fairlife (4 commercials, 2026–2026), Disney (2 commercials, 2024–2025), AIR (1 commercials, 2026–2026) and ​Wait Until 8th (1 commercials, 2025–2025).

09 · Discover

Other production companies with similar work

Not connected to Durable Goods: matched by the ideas, tone and categories of their commercials.