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commercial director

Zak Emerson

Zak Emerson is a commercial director. FrameThrower's visual library has 28 of their commercials (2013–2026), cut shot by shot. The work includes spots for Hsbc, Three Mobile, Jameson and Samsung UK, produced most often by Merman Branded (UK) and Blink, for agencies including Boys + Girls, Iris and AMV BBDO.

28
Commercials in our library
2013–2026
Active

01 · Featured

Zak Emerson's most awarded commercial

Toyota “You'll Never Take A Wrong Turn” (2026), still© ToyotaToyota “You'll Never Take A Wrong Turn” (2026), frame 2© ToyotaToyota “You'll Never Take A Wrong Turn” (2026), frame 3© ToyotaToyota “You'll Never Take A Wrong Turn” (2026), frame 4© ToyotaToyota “You'll Never Take A Wrong Turn” (2026), frame 5© ToyotaToyota “You'll Never Take A Wrong Turn” (2026), frame 6© Toyota

Toyota “You'll Never Take A Wrong Turn” 2026

A man reflects on human nature's impulsiveness and stubbornness, acknowledging our wrong turns but emphasizing our ability to learn and eventually get things right, all while driving a Toyota.

Directed by Zak Emerson · Merman Branded (UK)

02 · Brands

Brands Zak Emerson has made commercials for

Every brand in the library, by award-winning work.

  • Hsbc2015–2026

    2 commercials

  • Three Mobile2013

    2 commercials

  • Jameson2013

    2 commercials

  • Samsung UK2025

    2 commercials

  • ŠKODA Ireland2020–2022

    2 commercials

  • Boots2026

    2 commercials

  • Woodie's2026

    2 commercials

  • Aib2017

    1 commercials

  • Aldi2016

    1 commercials

  • Tena2019

    1 commercials

  • Three+2025

    1 commercials

  • Woodies2023

    1 commercials

Also: Toyota, Wilko, SKODA, VML UK, Pandora, Vauxhall, Road Safety Ireland, Pizza Hut, Belairdirect

03 · Works with

Who Zak Emerson works with

From the credits: the companies behind the spots, by number of spots.

Production companies Zak Emerson works with

Agencies Zak Emerson works with

04 · Work

Commercials by Zak Emerson

Our visual library has 28 Zak Emerson commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2020
2025

Latest

Toyota “You'll Never Take A Wrong Turn” (2026)© ToyotaToyota “You'll Never Take A Wrong Turn” 2026
SKODA “Made For Ireland” (2026)© SKODASKODA “Made For Ireland” 2026
HSBC “Invitation” (2026)© HSBCHSBC “Invitation” 2026
Boots “Boots - Sofa” (2026)© BootsBoots “Boots - Sofa” 2026
Boots “Car” (2026)© BootsBoots “Car” 2026

Most awarded

  • Toyota "You'll Never Take A Wrong Turn" (2026) commercial still© ToyotaToyota “You'll Never Take A Wrong Turn” 2026Dir. Zak Emerson
  • SKODA "Made For Ireland" (2026) commercial still© SKODASKODA “Made For Ireland” 2026Dir. Zak Emerson
  • HSBC "Invitation" (2026) commercial still© HSBCHSBC “Invitation” 2026Dir. Zak Emerson
  • Boots "Boots - Sofa" (2026) commercial still© BootsBoots “Boots - Sofa” 2026Dir. Zak Emerson
  • Boots "Car" (2026) commercial still© BootsBoots “Car” 2026Dir. Zak Emerson
  • Pandora "Valentine's" (2026) commercial still© PandoraPandora “Valentine's” 2026Dir. Zak Emerson
  • Vauxhall "Crossland X - Muddy Boots" (2026) commercial still© VauxhallVauxhall “Crossland X - Muddy Boots” 2026Dir. Zak Emerson
  • Road Safety Ireland "Blood" (2026) commercial still© Road Safety IrelandRoad Safety Ireland “Blood” 2026Dir. Zak Emerson
  • Woodie's "Larry" (2026) commercial still© Woodie'sWoodie's “Larry” 2026Dir. Zak Emerson
  • Woodie's "Mrs Higgins" (2026) commercial still© Woodie'sWoodie's “Mrs Higgins” 2026Dir. Zak Emerson
  • Samsung UK "Build Up" (2025) commercial still© Samsung UKSamsung UK “Build Up” 2025Dir. Zak Emerson · Iris
  • Samsung UK "Memory Lane" (2025) commercial still© Samsung UKSamsung UK “Memory Lane” 2025Dir. Zak Emerson · Iris
  • Three+ "First Gig" (2025) commercial still© Three+Three+ “First Gig” 2025Dir. Zak Emerson · Boys + Girls
  • Belairdirect "BELAIR" (2025) commercial still© BelairdirectBelairdirect “BELAIR” 2025Dir. Zak Emerson
  • Woodies "Meet Larry" (2023) commercial still© WoodiesWoodies “Meet Larry” 2023Dir. Zak Emerson · Droga5
  • ŠKODA Ireland "Stargazing" (2022) commercial still© ŠKODA IrelandŠKODA Ireland “Stargazing” 2022Dir. Zak Emerson · Boys + Girls
  • ŠKODA Ireland "Boys+Girls - Skoda" (2020) commercial still© ŠKODA IrelandŠKODA Ireland “Boys+Girls - Skoda” 2020Dir. Zak Emerson · Boys + Girls
  • Pizza Hut "Lines" (2020) commercial still© Pizza HutPizza Hut “Lines” 2020Dir. Zak Emerson
  • Tena "I Will Be Me" (2019) commercial still© TenaTena “I Will Be Me” 2019Dir. Zak Emerson · AMV BBDO
  • Aib "The Last Repayment" (2017) commercial still© AibAib “The Last Repayment” 2017Dir. Zak Emerson
  • Aldi "Fear of God" (2016) commercial still© AldiAldi “Fear of God” 2016Dir. Zak Emerson
  • Hsbc "The Invitation" (2015) commercial still© HsbcHsbc “The Invitation” 2015Dir. Zak Emerson
  • VML UK "HSBC - The Invitation" (2015) commercial still© VML UKVML UK “HSBC - The Invitation” 2015Dir. Zak Emerson · VML
  • Wilko "Neighbourly Battles on the High Seas in Pirate-Infested Wilko Spot" (2014) commercial still© WilkoWilko “Neighbourly Battles on the High Seas in Pirate-Infested Wilko Spot” 2014Dir. Zak Emerson · TBWA\Manchester

05 · For producers

What producers use Zak Emerson's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Zak Emerson's work and find directors with a similar style, each with every spot, agency, production company and award.

    Dom & Nic© first directSteve Rogers© Hornbachthirtytwo© ITVSteve Ayson© Life360
    Similar to Zak Emerson: Dom & Nic, Steve Rogers, thirtytwo

  2. 02Zak Emerson's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 28 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Toyota “You'll Never Take A Wrong Turn”© ToyotaSKODA “Made For Ireland”© SKODAHSBC “Invitation”© HSBCBoots “Boots - Sofa”© Boots
    28 commercials, 0 award-winning

06 · Questions

About Zak Emerson

What commercials has Zak Emerson directed?+

28 in the library, 2013–2026, including Toyota “You'll Never Take A Wrong Turn”, SKODA “Made For Ireland”, HSBC “Invitation” and Boots “Boots - Sofa”.

Which production company does Zak Emerson work with?+

Most often Merman Branded (UK) (13 spots), also Blink, Butter and Ruffian.

Which agencies has Zak Emerson worked with?+

Boys + Girls (3), Iris (2), AMV BBDO (1), Droga5 (1) and TBWA\Manchester (1).

Which directors have a similar style to Zak Emerson?+

Dom & Nic, Steve Rogers, thirtytwo, Steve Ayson and Glendyn Ivin, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Zak Emerson: matched by the ideas, tone and categories of their commercials.