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TyC Sports “Amor arbitrario” 2025

TyC Sports “Amor arbitrario” (2025) is a TyC Sports commercial directed by Sebastian Schor for Mercado McCann, produced by Welcome Content. It won 2 awards, including El Ojo de Iberoamérica 2025 Silver Film.

A series of interviews with football fans reveals their deep-seated, often contradictory, love for the game and its referees, highlighting the passion and absurdity of football fandom.

Video: TyC Sports on YouTube

Shot by shot

  1. A middle-aged man with glasses and a plaid shirt speaks directly to the camera in a casual outdoor setting, with plants and a patio in the background.© TyC Sports0:00
  2. An older man in glasses and a vest looks thoughtfully at a framed, bright yellow soccer jersey on a wooden dresser in a home.© TyC Sports0:10
  3. A man in his 20s with dark hair and a black t-shirt sits in a blue armchair, looking forward with a neutral expression in a cozy living room.© TyC Sports0:18
  4. A woman with a silver watch on her wrist looks at an old photo of a child in a soccer uniform, holding a red card, in a floral box.© TyC Sports0:27
  5. A framed photo of children at a birthday party sits on a wooden shelf next to two small soccer player figurines and a whistle.© TyC Sports0:35
  6. A person wearing black pants with yellow stripes and dark shoes walks up a set of concrete stairs, with other people blurred in the background.© TyC Sports0:44
  7. A young man with dark hair and a black t-shirt sits on a blue armchair in a living room, looking slightly to the right and talking.© TyC Sports0:49
  8. A male soccer fan in his 30s, wearing a black and yellow jacket, looks around and then claps in a stadium.© TyC Sports1:03
  9. A banner with the text "GARGIULO ES ARGENTINO" is displayed at a stadium, with people standing behind a fence.© TyC Sports1:10
  10. A male soccer fan in a black and yellow tracksuit holds up a sign that says "DAME TU SILBATO" (Give me your whistle) in a stadium.© TyC Sports1:18
  11. A male soccer fan in his 30s, wearing a black and yellow tracksuit, holds a black scarf above his head in a stadium during the day.© TyC Sports1:26
  12. A man in a grey jacket and black pants walks away from the camera on a wet street, raising his arms as if conducting, with parked cars and buildings in the background.© TyC Sports1:37

Stills © TyC Sports. Made by Mercado McCann, Welcome Content and Sebastian Schor.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Football fans express their love-hate relationship with referees, revealing the sport's emotional core.

Tagline: “TyC Sports explicando lo inexplicable”

interview stylefan confessionslove-hate relationshipfootball passionabsurd humorunexpected twist

The cut

Length
112 s
Shots
32
Average shot
3.5 s

What creatives use TyC Sports “Amor arbitrario” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of TyC Sports “Amor arbitrario”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A middle-aged man with glasses and a plaid shirt speaks directly to the camera in a casual outdoor setting, with plants and a patio in the background.© TyC SportsAn older man in glasses and a vest looks thoughtfully at a framed, bright yellow soccer jersey on a wooden dresser in a home.© TyC SportsA man in his 20s with dark hair and a black t-shirt sits in a blue armchair, looking forward with a neutral expression in a cozy living room.© TyC SportsA woman with a silver watch on her wrist looks at an old photo of a child in a soccer uniform, holding a red card, in a floral box.© TyC Sports
    Frames from TyC Sports “Amor arbitrario”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of TyC Sports “Amor arbitrario” in order, with its length, framing and what happens in it.

    A middle-aged man with glasses and a plaid shirt speaks directly to the camera in a casual outdoor setting, with plants and a patio in the background.© TyC SportsAn older man in glasses and a vest looks thoughtfully at a framed, bright yellow soccer jersey on a wooden dresser in a home.© TyC SportsA man in his 20s with dark hair and a black t-shirt sits in a blue armchair, looking forward with a neutral expression in a cozy living room.© TyC SportsA woman with a silver watch on her wrist looks at an old photo of a child in a soccer uniform, holding a red card, in a floral box.© TyC SportsA framed photo of children at a birthday party sits on a wooden shelf next to two small soccer player figurines and a whistle.© TyC SportsA person wearing black pants with yellow stripes and dark shoes walks up a set of concrete stairs, with other people blurred in the background.© TyC Sports
    Length: 112 s · Shots: 32 · Average shot: 3.5 s

  3. 03Ad ideas: every spot built on a interview style

    Before you present an idea, you need to know who has done it, and how.

    TyC Sports “Amor arbitrario” is built on a interview style. Search the library by idea to see every spot that uses it.

    Marmite “Smugglers”© MarmiteGrindr “Come Home With Us”© GrindrBECO. “#Stealourstaff”© BECO.Comfort “The Day I Visited My Son”© Comfort
    Marmite · Grindr · BECO. · Comfort

More commercials by Sebastian Schor

  • Fabogesic "Moving" (2017) commercial still© FabogesicFabogesic “Moving” 2017Dir. Sebastian Schor · J Walter Thompson ArgentinaD&AD Wood Pencil 2017
  • Coca-Cola "Game Time" (2014) commercial still© Coca-ColaCoca-Cola “Game Time” 2014Dir. Sebastian Schor · Wieden+Kennedy

More from Mercado McCann

Award-winning sport commercials

Questions

Who directed the TyC Sports “Amor arbitrario” commercial?

Sebastian Schor directed it, produced by Welcome Content, for the agency Mercado McCann.

Which agency made TyC Sports “Amor arbitrario”?

Mercado McCann created it for TyC Sports (2025).

What awards did TyC Sports “Amor arbitrario” win?

2 awards, including El Ojo de Iberoamérica 2025 Silver Film and El Ojo de Iberoamérica 2025 Silver Producción Audiovisual.

What is the tagline of TyC Sports “Amor arbitrario”?

“TyC Sports explicando lo inexplicable”

Sources for the credits and awards

elojodeiberoamerica.comelojodeiberoamerica.com