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TyC Sports “Club Atletico Argentina” 2019

TyC Sports “Club Atletico Argentina” (2019) is a TyC Sports commercial directed by Mumu for Mercado McCann, produced by Rebolucion. It won one award: El Ojo de Iberoamérica 2019 Bronze Film – FL9 – Medios y entretenimientos.

A group of children and an adult watch a projected historical narrative of Argentina's journey, from its founding to its football legends, emphasizing national pride and resilience.

Video: TyC Sports on YouTube

Shot by shot

  1. A man with a beard and dark hair, wearing a grey hoodie, looks off-screen with a thoughtful expression in a dimly lit room.© TyC Sports0:03
  2. A person's back of the head is visible as they watch a black and white archival projection of a crowd gathered in front of a building.© TyC Sports0:09
  3. A group of men in historical attire are seated around a table, depicted in a black and white animated style, discussing something important.© TyC Sports0:12
  4. A large crowd of people gathers at a dock to watch a massive ship, possibly a passenger liner, being launched or departing in this archival footage.© TyC Sports0:18
  5. A person in a white shirt stamps documents on a dark table, with stacks of paper and ink pads visible in a black and white, archival footage style.© TyC Sports0:24
  6. A black and white archival footage shot shows a line of horse-drawn wagons and early agricultural machinery moving across a vast, barren field under a bright sky.© TyC Sports0:28
  7. A young boy in a striped shirt holds a soccer ball and looks out over a vast field with hay bales under a cloudy sky.© TyC Sports0:31
  8. A hand-drawn animated person in a blue shirt and dark shorts runs from left to right across a gray landscape under a blue and gray sky.© TyC Sports0:40
  9. An aerial view shows a massive crowd of people gathered around the Obelisco de Buenos Aires at night, celebrating with flags.© TyC Sports0:49
  10. A woman with blonde hair in a grey sweater hugs a man in a black jacket at an airport, with other travelers in the background.© TyC Sports0:55
  11. A butcher in a white shirt and striped apron, wearing blue gloves, is seen cutting meat in a dimly lit interior.© TyC Sports1:07
  12. A man with a beard looks down and to the right, his face partially illuminated in a dark, moody setting.© TyC Sports1:20

Stills © TyC Sports. Made by Mercado McCann, Rebolucion and Mumu.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Argentina's history as a football club, fostering national pride.

Tagline: “Juega el Club Atlético Argentina. Alentalo en TyC Sports en la Copa América Brasil 2019.”

historical reenactmentfound footagecoming-of-age storynational allegoryunderdog storyemotional storytelling

The cut

Length
108 s
Shots
40
Average shot
2.7 s
Format
mixed

What creatives use TyC Sports “Club Atletico Argentina” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of TyC Sports “Club Atletico Argentina”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a beard and dark hair, wearing a grey hoodie, looks off-screen with a thoughtful expression in a dimly lit room.© TyC SportsA person's back of the head is visible as they watch a black and white archival projection of a crowd gathered in front of a building.© TyC SportsA group of men in historical attire are seated around a table, depicted in a black and white animated style, discussing something important.© TyC SportsA large crowd of people gathers at a dock to watch a massive ship, possibly a passenger liner, being launched or departing in this archival footage.© TyC Sports
    Frames from TyC Sports “Club Atletico Argentina”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of TyC Sports “Club Atletico Argentina” in order, with its length, framing and what happens in it.

    A man with a beard and dark hair, wearing a grey hoodie, looks off-screen with a thoughtful expression in a dimly lit room.© TyC SportsA person's back of the head is visible as they watch a black and white archival projection of a crowd gathered in front of a building.© TyC SportsA group of men in historical attire are seated around a table, depicted in a black and white animated style, discussing something important.© TyC SportsA large crowd of people gathers at a dock to watch a massive ship, possibly a passenger liner, being launched or departing in this archival footage.© TyC SportsA person in a white shirt stamps documents on a dark table, with stacks of paper and ink pads visible in a black and white, archival footage style.© TyC SportsA black and white archival footage shot shows a line of horse-drawn wagons and early agricultural machinery moving across a vast, barren field under a bright sky.© TyC Sports
    Length: 108 s · Shots: 40 · Average shot: 2.7 s · Format: mixed

  3. 03Ad ideas: every spot built on a historical reenactment

    Before you present an idea, you need to know who has done it, and how.

    TyC Sports “Club Atletico Argentina” is built on a historical reenactment. Search the library by idea to see every spot that uses it.

    Uber Eats “A Century of Cravings”© Uber EatsFTX “Don't Miss Out”© FTXAmazon “Pompeii”© AmazonPost Bellum “Breaking the Silence”© Post Bellum
    Uber Eats · FTX · Amazon · Post Bellum

More commercials by Mumu

  • UGG "Big Spring Energy" (2025) commercial still© UGGUGG “Big Spring Energy” 2025Dir. Mumu · Young Hero

More from Mercado McCann

Award-winning sport commercials

Questions

Who directed the TyC Sports “Club Atletico Argentina” commercial?

Mumu directed it, produced by Rebolucion, for the agency Mercado McCann.

Which agency made TyC Sports “Club Atletico Argentina”?

Mercado McCann created it for TyC Sports (2019).

What awards did TyC Sports “Club Atletico Argentina” win?

1 awards, including El Ojo de Iberoamérica 2019 Bronze Film – FL9 – Medios y entretenimientos.

What is the tagline of TyC Sports “Club Atletico Argentina”?

“Juega el Club Atlético Argentina. Alentalo en TyC Sports en la Copa América Brasil 2019.”

Sources for the credits and awards

elojodeiberoamerica.com