Translation

01 · Featured

Translation's most awarded commercial

New York Festivals Grand Prix 2021

Beats by Dre “You Love Me” 2020

This ad explores the complex relationship between society and Black culture, questioning whether the appreciation of cultural elements extends to genuine love and respect for Black individuals.

Directed by Melina Matsoukas · Translation · Prettybird

See the spot →Every shot in the library

02 · Directors

Notable directors at Translation

Who made the work, and how much of it won awards. From the credits on every spot.

• © Beats by Dre1 award-winningMelina Matsoukas1 spots · Beats by Dre “You Love Me”
• © Nba1 award-winningLeigh Powis1 spots · Nba “Everyone's Game”
• © Kaiser Permanente1 award-winningJones+Tino1 spots · Kaiser Permanente “Overcome”
• © WhatsApp1 award-winningRick Famuyiwa1 spots · WhatsApp “UGO: A Homecoming Story”
• © State FarmGuy Shelmerdine6 spots · State Farm “State Farm - Brother”
• © NBATomás Whitmore3 spots · NBA “Playoff Push”
• © CadillacSam Pilling2 spots · Cadillac “Livery Reveal: The Mission Begins”
• © Susan G Komen FoundationA.V. Rockwell1 spots · Susan G Komen Foundation “Susan G Komen Foundation PSA 'Know Your Girls”
• © American EagleDante Ariola1 spots · American Eagle “Translation’s Perfectly I’mperfect Campaign for American Eagle Outfitters”
• © NBA X AMERICAN EXPRESSStuart McIntyre1 spots · NBA X AMERICAN EXPRESS “NBA 25 TIP OFF START TO FINISH”
• © NBAMatt Aselton1 spots · NBA “Hand”
• © NY KnicksHenry & Rel1 spots · NY Knicks “NY Forever”

03 · Clients

Translation's clients

Every brand in the library, by award-winning work.

• Kaiser Permanente2017–2021

  2 commercials · 2 award-winning

• NBA2023–2025

  10 commercials · 1 award-winning

• Beats by Dre2020

  1 commercials · 1 award-winning

• Nike2018

  1 commercials · 1 award-winning

• WhatsApp2024

  1 commercials · 1 award-winning

• SiriusXM2024

  4 commercials

• State Farm2023–2024

  3 commercials

• AT&T2024–2025

  2 commercials

• Beats2022–2024

  2 commercials

• Cadillac2026

  1 commercials

• Susan G Komen Foundation2018

  1 commercials

• American Eagle2014

  1 commercials

Also: NBA X AMERICAN EXPRESS, NY Knicks, Cadillac F1, Ferrero, Tic Tac, Ad Council

04 · Works with

Who Translation works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Translation's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 4

  Clio Awards

  .

• 1

  New York Festivals

  1 top prize

• 1

  Ciclope

  .

06 · Work

Commercials by Translation

Our visual library has 35 Translation commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© CadillacCadillac “Livery Reveal: The Mission Begins” 2026

© Cadillac F1Cadillac F1 “The Mission Begins” 2026

© Ad CouncilAd Council “The Ad Council - Community Safety” 2026

© NBA X AMERICAN EXPRESSNBA X AMERICAN EXPRESS “NBA 25 TIP OFF START TO FINISH” 2025

© AT&TAT&T “Ain't Our First Rodeo ft. Luke Wilson” 2025

Most awarded

• © Beats by DreBeats by Dre “You Love Me” 2020Dir. Melina Matsoukas · TranslationNew York Festivals Grand Prix 2021
• © WhatsAppWhatsApp “UGO: A Homecoming Story” 2024Dir. Rick Famuyiwa · TranslationClio Awards Gold 2024
• © Kaiser PermanenteKaiser Permanente “Klay Thompson - Bounce Back” 2021TranslationClio Awards Silver 2021
• © NikeNike “RISE GRIND SHINE AGAIN” 2018TranslationClio Awards Bronze 2018
• © Kaiser PermanenteKaiser Permanente “Overcome” 2017Dir. Jones+Tino · TranslationClio Awards Bronze 2017
• © NbaNba “Everyone's Game” 2024Dir. Leigh Powis · TranslationCiclope Bronze 2024
• © CadillacCadillac “Livery Reveal: The Mission Begins” 2026Dir. Sam Pilling · Translation
• © Cadillac F1Cadillac F1 “The Mission Begins” 2026Dir. Sam Pilling · Translation
• © Ad CouncilAd Council “The Ad Council - Community Safety” 2026Dir. Kevin Wilson Jr · Translation
• © NBA X AMERICAN EXPRESSNBA X AMERICAN EXPRESS “NBA 25 TIP OFF START TO FINISH” 2025Dir. Stuart McIntyre · Translation
• © AT&TAT&T “Ain't Our First Rodeo ft. Luke Wilson” 2025Dir. Bennett Miller · Translation
• © NBANBA “FINALS” 2025Dir. Paul Geusebroek · Translation
• © NBANBA “Who will Capture the NBA Cup” 2025Dir. Aaron Moorhead · Translation
• © NBANBA “Playoff Push” 2025Dir. Tomás Whitmore · Translation
• © NBANBA “Treasure Trove” 2025Dir. Tomás Whitmore · Translation
• © NBANBA “Every Angle” 2025Dir. Tomás Whitmore · Translation
• © Tic TacTic Tac “Chewy Punk” 2025Dir. Danielle Shapira · Translation
• © State FarmState Farm “Benny the Bull” 2024Dir. Guy Shelmerdine · Translation
• © SiriusXMSiriusXM “Sirius XM/Pandora - Home of XM - Gizmos” 2024Dir. Guy Shelmerdine · Translation
• © SiriusXMSiriusXM “Sirius XM/Pandora - Home of XM - The Choice” 2024Dir. Guy Shelmerdine · Translation
• © SiriusXMSiriusXM “Sirius XM/Pandora - Home of XM - Yelling” 2024Dir. Guy Shelmerdine · Translation
• © AT&TAT&T “Sound of Silence” 2024Dir. Warren Keller · Translation
• © NBANBA “The Gift of Game” 2024Dir. Dave Scanlon · Translation
• © BeatsBeats “Welcome to the Dark” 2024Dir. ILLIMITÉWORLD · Translation

07 · For producers

What producers use Translation's page for

1. 01Who Translation hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind Translation's 35 commercials, spot by spot.

   © Beats by Dre© WhatsApp© Kaiser Permanente© Nike

   Guy Shelmerdine · Tomás Whitmore · Sam PillingOpen Translation in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   Translation's work by year, brand and award in one place, and the companies with a similar body of work.

   © DoorDash© The New York Times© Smirnoff© Hubspot

   Similar: Wieden+Kennedy, Droga5, 72andSunnyCompare in the library →

08 · Questions

About Translation