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commercial director

Sam Pilling

Sam Pilling is a commercial director. FrameThrower's visual library has 33 of their commercials (2018–2026), cut shot by shot, 10 of them award-winning. The work includes spots for Carlsberg, EE, Cadillac and Nike, produced most often by Pulse Films and magna studios UK, for agencies including Mother, adam&eve\TBWA and Wieden+Kennedy.

33
Commercials in our library
10
Award-winning
2018–2026
Active

01 · Featured

Sam Pilling's most awarded commercial

International Paralympic Committee “#WeThe15” (2022), still© International Paralympic CommitteeInternational Paralympic Committee “#WeThe15” (2022), frame 2© International Paralympic CommitteeInternational Paralympic Committee “#WeThe15” (2022), frame 3© International Paralympic CommitteeInternational Paralympic Committee “#WeThe15” (2022), frame 4© International Paralympic CommitteeInternational Paralympic Committee “#WeThe15” (2022), frame 5© International Paralympic CommitteeInternational Paralympic Committee “#WeThe15” (2022), frame 6© International Paralympic Committee

The One Show Gold 2022

International Paralympic Committee “#WeThe15” 2022

This ad challenges perceptions of people with disabilities, highlighting their everyday lives and achievements, and advocating for inclusion and breaking down societal barriers.

Directed by Sam Pilling · adam&eve\TBWA · Pulse Films

Also watch

Video: Wanda Productions on Vimeo

Winamax “The Lift” 2022 →Cannes Lions Silver 2022

02 · Brands

Brands Sam Pilling has made commercials for

Every brand in the library, by award-winning work.

  • Carlsberg2024–2025

    3 commercials · 3 award-winning

  • Nike2025–2026

    2 commercials · 1 award-winning

  • KFC2020–2024

    2 commercials · 1 award-winning

  • Winamax2022

    1 commercials · 1 award-winning

  • Starling Bank2022

    1 commercials · 1 award-winning

  • Ikea2021

    1 commercials · 1 award-winning

  • International Paralympic Committee2022

    1 commercials · 1 award-winning

  • Apple2023

    1 commercials · 1 award-winning

  • EE2023

    3 commercials

  • Cadillac2026

    2 commercials

  • Lloyds2018–2022

    2 commercials

  • Birra Moretti®2025

    2 commercials

Also: Galaxy, Orange, Coors Light, Samsung, Ford Motor Company, Swimmer, Cadillac F1, KFC UK&I, McVities, Wendy's, Amazon Ads, IPC / Paralympic Games

03 · Works with

Who Sam Pilling works with

From the credits: the companies behind the spots, by number of spots.

Production companies Sam Pilling works with

04 · Awards

Sam Pilling's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 4

    Creative Circle

    .

  • 2

    British Arrows

    .

  • 1

    Cannes Lions

    .

  • 1

    Epica

    .

  • 1

    Ciclope

    .

  • 1

    The One Show

    .

Top award-winning spots

05 · Work

Commercials by Sam Pilling

Our visual library has 33 Sam Pilling commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020
2025

Latest

Cadillac “Cadillac Formula 1 Team 2026 Livery Reveal / The Mission Begins” (2026)© CadillacCadillac “Cadillac Formula 1 Team 2026 Livery Reveal / The Mission Begins” 2026
Cadillac “Livery Reveal: The Mission Begins” (2026)© CadillacCadillac “Livery Reveal: The Mission Begins” 2026
Nike “No Main Character” (2026)© NikeNike “No Main Character” 2026
Ford Motor Company “Ford - Off-Road Raptor” (2026)© Ford Motor CompanyFord Motor Company “Ford - Off-Road Raptor” 2026
Cadillac F1 “The Mission Begins” (2026)© Cadillac F1Cadillac F1 “The Mission Begins” 2026

Most awarded

06 · For producers

What producers use Sam Pilling's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Sam Pilling's work and find directors with a similar style, each with every spot, agency, production company and award.

    Greg Gray© Chicken LickenDaniel Wolfe© HondaSteve Rogers© HornbachPolynoid© Greenpeace
    Similar to Sam Pilling: Greg Gray, Daniel Wolfe, Steve Rogers

  2. 02Sam Pilling's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 33 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    International Paralympic Committee “#WeThe15”© International Paralympic CommitteeWinamax “The Lift”© WinamaxApple “Election”© AppleKFC “Chicken Town”© KFC
    33 commercials, 10 award-winning

07 · Questions

About Sam Pilling

What commercials has Sam Pilling directed?+

33 in the library, 2018–2026, including International Paralympic Committee “#WeThe15”, Winamax “The Lift”, Apple “Election” and KFC “Chicken Town”.

Which production company does Sam Pilling work with?+

Most often Pulse Films (12 spots), also magna studios UK, Magna Studios and WME Production.

Which agencies has Sam Pilling worked with?+

Mother (4), adam&eve\TBWA (4), Wieden+Kennedy (3), Saatchi & Saatchi (3) and Fold7 (2).

What awards has Sam Pilling's work won?+

10 award-winning spots, including The One Show Gold 2022 for International Paralympic Committee “#WeThe15”, Cannes Lions Silver 2022 for Winamax “The Lift” and British Arrows Silver 2023 for Apple “Election”.

Which directors have a similar style to Sam Pilling?+

Greg Gray, Daniel Wolfe, Steve Rogers, Polynoid and Ian Pons Jewell, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Sam Pilling: matched by the ideas, tone and categories of their commercials.