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Nike “Awaken Your Madness” 2025

Nike “Awaken Your Madness” (2025) is a Nike commercial directed by Sam Pilling for Wieden+Kennedy, produced by Magna Studios. It won 5 awards, including Creative Circle 2025 Gold Film Craft - Sound Design : SINGLE, Ciclope 2024 Gold Production Direction (Over 120 Seconds) and Clio 2025 Bronze — Film Craft / Sound Design.

A high-energy commercial showcasing the intense training and dedication of top soccer players, highlighting their 'madness' and passion for the sport.

Video: Sam Pilling on Vimeo

Shot by shot

  1. A young boy in a t-shirt and shorts runs through a snowy forest, kicking up snow as he moves, captured in a grainy, home video style.© Nike0:00
  2. A male soccer player in a red jersey kicks a soccer ball during a game, captured by a low-quality security camera.© Nike0:14
  3. A young male athlete with a distinctive hairstyle, wearing a black and yellow athletic shirt, looks down and then turns his head to the side in an indoor setting.© Nike0:32
  4. A male athlete stands silhouetted on a rainy soccer field at night, holding two soccer balls, facing away from the camera towards stadium lights.© Nike0:49
  5. A person's eye is shown in extreme closeup, with a contact lens being inserted, in a dark, intimate setting.© Nike1:05
  6. A male athlete in white sportswear and a headband floats upside down in a smoky, spotlighted void, arms outstretched.© Nike1:16
  7. A male dancer in white clothing leaps in a spotlight, surrounded by other shadowy figures in a dark, circular room.© Nike1:27
  8. A young Black man in a dark athletic top with a white stripe and a Nike logo stands in a dark, watery tunnel, looking distressed.© Nike1:35
  9. Soccer players in orange and blue uniforms compete on a green field, with a large crowd visible in the background.© Nike1:41
  10. A female soccer player in a red and blue uniform kicks a soccer ball mid-air, surrounded by other players and a cheering crowd in a stadium.© Nike1:48
  11. A soccer player in a blue jersey dribbles the ball, then falls to the ground after being tackled by an opponent in an orange jersey, on a green field in a stadium.© Nike1:54
  12. A lone male figure stands silhouetted in a stadium, surrounded by green mist, with a scoreboard visible in the distance.© Nike2:03

Stills © Nike. Made by Wieden+Kennedy, Magna Studios and Sam Pilling.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the 'madness' of elite soccer players through intense training and game moments.

Tagline: “AWAKEN YOUR MADNESS”

athlete's journeyintense training montagesupernatural abilitiesdream sequencementorshipovercoming obstacles

The cut

Length
140 s
Shots
99
Average shot
1.4 s
Format
mixed

What creatives use Nike “Awaken Your Madness” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Awaken Your Madness”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy in a t-shirt and shorts runs through a snowy forest, kicking up snow as he moves, captured in a grainy, home video style.© NikeA male soccer player in a red jersey kicks a soccer ball during a game, captured by a low-quality security camera.© NikeA young male athlete with a distinctive hairstyle, wearing a black and yellow athletic shirt, looks down and then turns his head to the side in an indoor setting.© NikeA male athlete stands silhouetted on a rainy soccer field at night, holding two soccer balls, facing away from the camera towards stadium lights.© Nike
    Frames from Nike “Awaken Your Madness”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Awaken Your Madness” in order, with its length, framing and what happens in it.

    A young boy in a t-shirt and shorts runs through a snowy forest, kicking up snow as he moves, captured in a grainy, home video style.© NikeA male soccer player in a red jersey kicks a soccer ball during a game, captured by a low-quality security camera.© NikeA young male athlete with a distinctive hairstyle, wearing a black and yellow athletic shirt, looks down and then turns his head to the side in an indoor setting.© NikeA male athlete stands silhouetted on a rainy soccer field at night, holding two soccer balls, facing away from the camera towards stadium lights.© NikeA person's eye is shown in extreme closeup, with a contact lens being inserted, in a dark, intimate setting.© NikeA male athlete in white sportswear and a headband floats upside down in a smoky, spotlighted void, arms outstretched.© Nike
    Length: 140 s · Shots: 99 · Average shot: 1.4 s · Format: mixed

  3. 03Ad ideas: every spot built on a athlete's journey

    Before you present an idea, you need to know who has done it, and how.

    Nike “Awaken Your Madness” is built on a athlete's journey. Search the library by idea to see every spot that uses it.

    Under Armour “Rule Yourself”© Under ArmourNike “Greatness”© NikeCasablanca x New Balance “Casablanca x New Balance - Feat Coco Gauff”© Casablanca x New BalanceNbc “NBC Olympics - Shaun”© Nbc
    Under Armour · Nike · Casablanca x New Balance · Nbc

More commercials by Sam Pilling

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “Awaken Your Madness” commercial?

Sam Pilling directed it, produced by Magna Studios, for the agency Wieden+Kennedy.

Which agency made Nike “Awaken Your Madness”?

Wieden+Kennedy created it for Nike (2025).

What awards did Nike “Awaken Your Madness” win?

5 awards, including Creative Circle 2025 Gold Film Craft - Sound Design : SINGLE, Ciclope 2024 Gold Production Direction (Over 120 Seconds), Clio 2025 Bronze — Film Craft / Sound Design and Creative Circle 2025 Silver Film Craft - Editing : SINGLE.

What is the tagline of Nike “Awaken Your Madness”?

“AWAKEN YOUR MADNESS”

Sources for the credits and awards

creativecircle.co.ukawards.ciclopefestival.comclios.comdandad.orgoneclub.orgoneclub.org