SOFTSPOT*

01 · Featured

SOFTSPOT*'s most awarded commercial

© Ollie© Ollie© Ollie© Ollie© Ollie© Ollie

Ollie “Feed the Obsession” 2026

This ad shows the deep love and obsession pet owners have for their dogs, highlighting how Ollie dog food caters to this devotion with fresh, healthy meals.

Directed by Josefine Cardoni · nice&frank · SOFTSPOT*

Every shot in the library

02 · Directors

Notable directors at SOFTSPOT*

Who made the work, and how much of it won awards. From the credits on every spot.

• © Google PixelJosefine Cardoni12 spots · Google Pixel “Racer Bia”
• © NBATomás Whitmore10 spots · NBA “Playoff Push”
• © eBayRyan Chun7 spots · eBay “From The Collection”
• © adidasFranck Trozzo Kazagui2 spots · adidas “x Zidane - Home of Sport”
• © NBAHannan Hussain2 spots · NBA “2K24 - See You On The Court”
• © HypebeastRosanna Peng1 spots · Hypebeast “The Golf Series”

03 · Clients

SOFTSPOT*'s clients

Every brand in the library, by award-winning work.

• WHOOP2024–2026

  6 commercials

• NBA2023–2025

  4 commercials

• Ollie2026

  3 commercials

• Nike2023

  2 commercials

• adidas2024

  2 commercials

• Pepsi2024

  2 commercials

• Bose2023

  2 commercials

• Hypebeast2023–2024

  2 commercials

• Fast Twitch2024

  2 commercials

• eBay2023

  1 commercials

• Google Pixel2025

  1 commercials

• Pepsi Co2023

  1 commercials

Also: Coke, Verizon, NBA2K, Chase Sapphire, Jordan, WWE2K

04 · Works with

Who SOFTSPOT* works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by SOFTSPOT*

Our visual library has 34 SOFTSPOT* commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© OllieOllie “Feed the Obsession” 2026

© OllieOllie “Feed the Obsession - Healthy Boys” 2026

© OllieOllie “Feed the Obsession - Mom Mode” 2026

© WHOOPWHOOP “The Wearable that Never Distracts ft. Alex Honnold” 2026

© WHOOPWHOOP “The Wearable that Never Distracts ft. Sha'Carri Richardson” 2026

Most awarded

• © OllieOllie “Feed the Obsession” 2026Dir. Josefine Cardoni · nice&frank
• © OllieOllie “Feed the Obsession - Healthy Boys” 2026Dir. Josefine Cardoni · nice&frank
• © OllieOllie “Feed the Obsession - Mom Mode” 2026Dir. Josefine Cardoni · nice&frank
• © WHOOPWHOOP “The Wearable that Never Distracts ft. Alex Honnold” 2026Dir. Josefine Cardoni
• © WHOOPWHOOP “The Wearable that Never Distracts ft. Sha'Carri Richardson” 2026Dir. Josefine Cardoni
• © NBANBA “Playoff Push” 2025Dir. Tomás Whitmore · Translation
• © NBANBA “Treasure Trove” 2025Dir. Tomás Whitmore · Translation
• © NBANBA “Every Angle” 2025Dir. Tomás Whitmore · Translation
• © Google PixelGoogle Pixel “Racer Bia” 2025Dir. Josefine Cardoni · The Robot Co
• © CokeCoke “Studio x Peggy Gou - Find The Way” 2025Dir. Josefine Cardoni
• © WHOOPWHOOP “Always On” 2025Dir. Josefine Cardoni
• © WHOOPWHOOP “WHOOP - Patrick Mahomes” 2025Dir. Josefine Cardoni
• © WHOOPWHOOP “Alpecin” 2025Dir. Josefine Cardoni
• © adidasadidas “x Zidane - Home of Sport” 2024Dir. Franck Trozzo Kazagui
• © AdidasAdidas “Stormzy x Merky FC” 2024Dir. Franck Trozzo Kazagui
• © PepsiPepsi “Gulp” 2024Dir. Tomás Whitmore
• © PepsiPepsi “Indecisive” 2024Dir. Tomás Whitmore
• © VerizonVerizon “My Plan” 2024Dir. Ryan Chun
• © Chase SapphireChase Sapphire “More World” 2024Dir. Ryan Chun
• © JordanJordan “x Travis Scott - T-REXX” 2024Dir. Hannan Hussain
• © Fast TwitchFast Twitch “KAT Pick Up” 2024Dir. Tomás Whitmore
• © Fast TwitchFast Twitch “Grab & Go Go Go” 2024Dir. Tomás Whitmore
• © HypebeastHypebeast “x Jack Daniels - Classic Remix” 2024Dir. Josefine Cardoni
• © WHOOPWHOOP “Sha'Carri” 2024Dir. Josefine Cardoni

06 · For producers

What producers use SOFTSPOT*'s page for

1. 01Who directs for SOFTSPOT*

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind SOFTSPOT*'s 34 commercials, with the agencies and awards.

   © Ollie© Ollie© Ollie© WHOOP

   Josefine Cardoni · Tomás Whitmore · Ryan ChunOpen SOFTSPOT* in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   SOFTSPOT*'s work by year, brand and award in one place, and the companies with a similar body of work.

   © LAB Golf© New Balance© Vanish© Ubisoft

   Similar: Fellow LA, Love Song, SmugglerCompare in the library →

07 · Questions

About SOFTSPOT*