advertising agency · Portland
W+K
Wieden+Kennedy is an independent, global creative company and full-service advertising agency known for building and transforming well-known brands and creating innovative and impactful campaigns. Founded in 1982 by Dan Wieden and David Kennedy in Portland, USA. FrameThrower's visual library has 11 W+K commercials (2012–2026), cut shot by shot, 7 of them award-winning, for clients including Old Spice, Nokia, Honda and Budweiser, directed by Steve Ayson, Johnny Hardstaff and CANADA among others.
- 11
- Commercials in our library
- 7
- Award-winning
- 2012–2026
- Active
- 1982
- Founded
- Portland
- Based in
- 10
- Offices
01 · Featured
W+K's most awarded commercial
Clio Awards Gold 2026
Absolut “Absolut® Tabasco” 2026
A group of people in hazmat suits explore a volcanic landscape, enjoying Absolut Tabasco cocktails and a meal amidst flowing lava.
Directed by Leigh Powis · W+K · ProdCo
02 · Directors
Notable directors at W+K
Who made the work, and how much of it won awards. From the credits on every spot.
© Old Spice2 award-winningSteve Ayson2 spots · Old Spice “Innocent”
© Honda1 award-winningJohnny Hardstaff1 spots · Honda “Civic Range”
© Budweiser1 award-winningCANADA1 spots · Budweiser “Infected”
© Absolut1 award-winningLeigh Powis1 spots · Absolut “Absolut® Tabasco”
© Procter & Gamble1 award-winningAlma Har'el1 spots · Procter & Gamble “Love Over Bias”
© EA SportsCarlo Zoratti & John Filipe1 spots · EA Sports “FIFA 15 - Messi vs Hazard”
© FinishMegaforce1 spots · Finish “Glasses”
© Finlandia VodkaPete Candeland1 spots · Finlandia Vodka “Flavours fin & tonic”
03 · Clients
W+K's clients
Every brand in the library, by award-winning work.
- Old Spice2017
2 commercials · 2 award-winning
- Nokia2012
1 commercials · 1 award-winning
- Honda2016
1 commercials · 1 award-winning
- Budweiser2016
1 commercials · 1 award-winning
- Absolut2026
1 commercials · 1 award-winning
- Procter & Gamble2018
1 commercials · 1 award-winning
- EA Sports2014
1 commercials
- Arla2016
1 commercials
- Finish2025
1 commercials
- Finlandia Vodka2019
1 commercials
04 · Works with
Who W+K works with
From the credits: the companies behind the spots, by number of spots.
Production companies W+K hires
- MJZ2
- Aardman Animations1
- RSA Films1
- CANADA1
- Factory Studios1
- Riff Raff Films1
- Friends Electric1
- Epoch Films1
05 · Awards
W+K's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
3
Cannes Lions
.
2
Ciclope
.
1
Creative Circle
.
1
Clio Awards
.
Top award-winning spots
- Clio Awards Gold 2026Absolut “Absolut® Tabasco”
- Cannes Lions Silver 2017Old Spice “Innocent”
- Ciclope Gold 2018Procter & Gamble “Love Over Bias”
- Creative Circle Gold 2016Honda “Civic Range”
- Ciclope Gold 2016Budweiser “Infected”
- Cannes Lions Bronze 2017Old Spice “Perfect Ending”
- Cannes Lions Bronze 2012Nokia “Gulp”
Company honours
- ADWEEK Global Agency of the Year (2025)adweek.com
06 · Work
Commercials by W+K
Our visual library has 11 W+K commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© AbsolutAbsolut “Absolut® Tabasco” 2026Clio Awards Gold 2026© FinishFinish “Glasses” 2025© Finlandia VodkaFinlandia Vodka “Flavours fin & tonic” 2019© Old SpiceOld Spice “Innocent” 2017Cannes Lions Silver 2017Most awarded
- © AbsolutAbsolut “Absolut® Tabasco” 2026Dir. Leigh Powis · W+KClio Awards Gold 2026
- © Old SpiceOld Spice “Innocent” 2017Dir. Steve Ayson · W+KCannes Lions Silver 2017
- © Procter & GambleProcter & Gamble “Love Over Bias” 2018Dir. Alma Har'el · W+KCiclope Gold 2018
- © HondaHonda “Civic Range” 2016Dir. Johnny Hardstaff · W+KCreative Circle Gold 2016
- © BudweiserBudweiser “Infected” 2016Dir. CANADA · W+KCiclope Gold 2016
© Old SpiceOld Spice “Perfect Ending” 2017Dir. Steve Ayson · W+KCannes Lions Bronze 2017
© NokiaNokia “Gulp” 2012W+KCannes Lions Bronze 2012- © FinishFinish “Glasses” 2025Dir. Megaforce · W+K
- © Finlandia VodkaFinlandia Vodka “Flavours fin & tonic” 2019Dir. Pete Candeland · W+K
© ArlaArla “Welcome to Compromise” 2016W+K- © EA SportsEA Sports “FIFA 15 - Messi vs Hazard” 2014Dir. Carlo Zoratti & John Filipe · W+K
07 · For producers
What producers use W+K's page for
01Who W+K hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind W+K's 11 commercials, spot by spot.
© Absolut© Old Spice© Procter & Gamble© HondaSteve Ayson · Johnny Hardstaff · CANADA02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
W+K's work by year, brand and award in one place, and the companies with a similar body of work.
© Guinness
© DoorDash
© Vodafone
© DICK'S Sporting GoodsSimilar: AMV BBDO, Wieden+Kennedy, BBH
08 · News
W+K in the news
The latest stories we could source.
- 2026-08Wieden+Kennedy CEO Neal Arthur says every leader needs to understand the customerfastcompany.com
09 · Questions
About W+K
What commercials has W+K made?+
11 in the library, 2012–2026, including Absolut “Absolut® Tabasco”, Old Spice “Innocent”, Procter & Gamble “Love Over Bias” and Honda “Civic Range”.
Which directors does W+K work with?+
Steve Ayson (2), Johnny Hardstaff (1), CANADA (1), Carlo Zoratti & John Filipe (1), Megaforce (1) and Pete Candeland (1).
What awards has W+K's work won?+
7 award-winning spots, including Clio Awards Gold 2026 for Absolut “Absolut® Tabasco”, Cannes Lions Silver 2017 for Old Spice “Innocent” and Ciclope Gold 2018 for Procter & Gamble “Love Over Bias”.
Who owns W+K?+
W+K is independent.
Who runs W+K?+
Neal Arthur (Global CEO, 2026) and Karl Lieberman (Global Chief Creative Officer, 2026).
Where is W+K based?+
Portland, USA, with offices in Portland, New York, Amsterdam, London, Tokyo, Shanghai, São Paulo, Toronto, Mexico City, Sydney.
Who are W+K's clients?+
In the library: Old Spice (2 commercials, 2017–2017), Nokia (1 commercials, 2012–2012), Honda (1 commercials, 2016–2016), Budweiser (1 commercials, 2016–2016), Absolut (1 commercials, 2026–2026) and Procter & Gamble (1 commercials, 2018–2018).
10 · Discover
Other agencies with similar work
Not connected to W+K: matched by the ideas, tone and categories of their commercials.
