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Native “Traffic Stop” 2023

Native “Traffic Stop” (2023) is a Native commercial directed by David Shane for VCCP, produced by O Positive. It won 3 awards, including Cannes Lions 2023 Film Silver, One Show 2023 Silver Pencil — Film & Video and D&AD 2023 Graphite Pencil — Film / TV/VOD Commercials 31 - 120 Seconds.

A nervous driver gets pulled over by a police officer, but the traffic stop takes an unexpected turn when the officer is captivated by the driver's holiday-scented body products.

Video: VCCP on Vimeo

Shot by shot

  1. A female driver with glasses looks up at a male police officer leaning into her car during a nighttime traffic stop.© Native0:41
  2. Three Native brand holiday-themed personal care products are displayed on a reflective surface with blurred festive lights in the background.© Native1:21
  3. Three Native brand holiday-themed personal care products are arranged on a reflective surface with festive lights in the blurred background.© Native1:23
  4. Three Native brand holiday-themed personal care products are displayed on a reflective surface with festive lights in the background and text overlay.© Native1:25

Stills © Native. Made by VCCP, O Positive and David Shane.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A traffic stop becomes a hilarious, unexpected product demo for holiday-scented body products.

Tagline: “EVERYONE HAS A STORY TO SMELL.”

unexpected twistproduct as a solutionawkward encountersensory experienceholiday themehumorous misunderstanding

The cut

Length
86 s
Shots
29
Average shot
3.0 s

What creatives use Native “Traffic Stop” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Native “Traffic Stop”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A female driver with glasses looks up at a male police officer leaning into her car during a nighttime traffic stop.© NativeThree Native brand holiday-themed personal care products are displayed on a reflective surface with blurred festive lights in the background.© NativeThree Native brand holiday-themed personal care products are arranged on a reflective surface with festive lights in the blurred background.© NativeThree Native brand holiday-themed personal care products are displayed on a reflective surface with festive lights in the background and text overlay.© Native
    Frames from Native “Traffic Stop”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Native “Traffic Stop” in order, with its length, framing and what happens in it.

    A female driver with glasses looks up at a male police officer leaning into her car during a nighttime traffic stop.© NativeThree Native brand holiday-themed personal care products are displayed on a reflective surface with blurred festive lights in the background.© NativeThree Native brand holiday-themed personal care products are arranged on a reflective surface with festive lights in the blurred background.© NativeThree Native brand holiday-themed personal care products are displayed on a reflective surface with festive lights in the background and text overlay.© Native
    Length: 86 s · Shots: 29 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a unexpected twist

    Before you present an idea, you need to know who has done it, and how.

    Native “Traffic Stop” is built on a unexpected twist. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicBurger King “As Good as the Original”© Burger KingCentral Midnight Sale “Shop Unfriend”© Central Midnight SaleIKEA “Lamp”© IKEA
    Anthropic · Burger King · Central Midnight Sale · IKEA

More commercials by David Shane

  • Uber/Uber Eats "When You’ve Done Enough - Evil’d Enough" (2025) commercial still© Uber/Uber EatsUber/Uber Eats “When You’ve Done Enough - Evil’d Enough” 2025Dir. David Shane · MotherThe One Show Gold 2025
  • Apple "Pudding" (2025) commercial still© AppleApple “Pudding” 2025Dir. David Shane · AppleAICP Awards Winner 2025
  • Uber One for Students "Brian Cox Goes to College" (2024) commercial still© Uber One for StudentsUber One for Students “Brian Cox Goes to College” 2024Dir. David Shane · SpecialEmmy (Outstanding Commercial) 2025
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018
  • Mars "Fantasy Night" (2018) commercial still© MarsMars “Fantasy Night” 2018Dir. David Shane · BBDOLondon International Awards Gold 2018
  • HBO GO "What's He In" (2014) commercial still© HBO GOHBO GO “What's He In” 2014Dir. David Shane · SS+KCannes Lions Gold 2014

More from VCCP

  • Mondelez - Cadbury UK "Bus" (2022) commercial still© Mondelez - Cadbury UKMondelez - Cadbury UK “Bus” 2022Dir. Frédéric Planchon · VCCPIPA Effectiveness Awards Grand Prix 2022
  • Cadbury "Mum's Birthday" (2022) commercial still© CadburyCadbury “Mum's Birthday” 2022VCCPIPA Effectiveness Awards Grand Prix 2022
  • Mondelēz "Made to Share" (2026) commercial still© MondelēzMondelēz “Made to Share” 2026Dir. Zak Razvi · VCCPBritish Arrows Gold 2026
  • Co-op "Owned By You,Right By You" (2025) commercial still© Co-opCo-op “Owned By You,Right By You” 2025Dir. Sam Gainsborough · VCCPBritish Arrows Gold 2025
  • Kwik Fit "Reasons to Drive Away Happy Every Time" (2025) commercial still© Kwik FitKwik Fit “Reasons to Drive Away Happy Every Time” 2025Dir. Harold Einstein · VCCPBritish Arrows Gold 2025
  • O2 "Daisy vs Scammers" (2025) commercial still© O2O2 “Daisy vs Scammers” 2025Dir. Matt Carter · VCCPBritish Arrows Gold 2025

Award-winning beauty & personal care commercials

Questions

Who directed the Native “Traffic Stop” commercial?

David Shane directed it, produced by O Positive, for the agency VCCP.

Which agency made Native “Traffic Stop”?

VCCP created it for Native (2023).

What awards did Native “Traffic Stop” win?

3 awards, including Cannes Lions 2023 Film Silver, One Show 2023 Silver Pencil — Film & Video and D&AD 2023 Graphite Pencil — Film / TV/VOD Commercials 31 - 120 Seconds.

What is the tagline of Native “Traffic Stop”?

“EVERYONE HAS A STORY TO SMELL.”

Sources for the credits and awards

oneclub.orgdandad.orgThe WorkThe Work